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How did a tumultuous year impact marketers? Take the MarTech Salary and Career Survey

Martech

While the pandemic devastated industries like travel, tourism and hospitality, it created a boom for segments like B2B technology, home goods retailers and home improvement businesses. Job losses also piled up in sectors like financial services and bricks-and-mortar retail. But many of the tasks were previously done by people.

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How is your career and role changing? Take our survey

Search Engine Land

While the pandemic devastated industries like travel, tourism and hospitality, it created a boom for segments like B2B technology, home goods retailers and home improvement businesses. Job losses also piled up in sectors like financial services and brick-and-mortar retail. But many of the tasks were previously done by people.

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How to Become a Thought Leader in B2B Healthcare Marketing

Heinz Marketing

Physicians and their respective hospitals/clinics are focused on very personalized care for their patients. More than likely, your target audience is not in search of a vendor, product, or service; they are already likely in a contract with another vendor or may be testing a competitor’s product/service.

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Cost of Living in the Business Innovation Capitals of the U.S.

Sales Pop!

Companies like BayCare Health System, Tampa General Hospital, and HCA West Florida make up a large portion of Tampa’s job market. Other sectors that are ripe with opportunities include financial services and banking. Tampa is one of the best cities in the country if you want to go after a career in health care and health innovation.

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Gap Selling Delivers BIG Results

A Sales Guy

I’d say each sale is more complete and involves a larger product/service mix to solve their business problem. And yes, the prospect has become our client with a first-year contract value of $250k. We have improved our internal processes for operations, customer service, innovation, hiring, etc….

Sell 88
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Episode 32: How Vonco Reinvented their Sales Process to Scale the Business

Spiro Technologies

Keith Smith: Vonco Products is a medical device contract manufacturer and flexible packaging provider for medical devices and consumer products. Adam Honig: Now I know you said contract manufacturing, so is everything that you guys are making basically to the customer’s specification? You’ve got the in-hospital system.

Process 59
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The Great Renegotiation: Reimagining the Workplace to Advance Gender Equality

Salesforce

This is a result of various factors: overall job losses, going part time or contracting to reduce workloads, or quitting altogether. Many of the industries hit hardest by the pandemic (such as food service, hospitality, and retail) were, and continue to be, occupied by women (especially women of color) most often.