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AI-powered martech news and releases: March 13

Martech

According to The Wall Street Journal, In recent weeks, executives from Chinese technology companies including Tencent and Alibaba have met Liang to discuss potential cooperation, said people familiar with the companies. The technology interprets the context of online content to identify relevant brands for specific pages.

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How search query length is shifting in the LLM era: Insights for brands

Search Engine Land

The advent of large language models (LLMs) marks the most significant shift in the search experience since the rise of mobile technology. 1, 2024–May 31, 2024): Gemini launched on Dec. Search term length has increased since the launch of ChatGPT, but it has been slow. CPCs are up, and CTR is down. 1, 2022–Dec.

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How to prepare for Google SGE: Actionable tips for SEO success

Search Engine Land

Theories on SGE’s potential traffic impact SGE will undoubtedly impact organic search, with both positive and negative consequences, if it launches as it currently stands. Google is continuing to invest in cloud technology to find growth opportunities. Things to avoid. Ways to prepare for SGE. But how big will that impact be?

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Google rolls out AI Overviews in US with more countries coming soon

Search Engine Land

AI Overviews will launch in more countries soon and be available to more than a billion users by the end of the year. AI Overviews gives answers to queries using generative AI technology powered by Google Gemini. That the clicks and CTR from these AI powered answers may not generate a healthy click through rate to publishers.

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How Search Generative Experience works and why retrieval-augmented generation is our future

Search Engine Land

While writing “ The Science of SEO ,” I’ve continued to dig deep into the technology behind search. I suspect these are some reasons why Google did not move on this technology sooner, but since they finally got in the game, let’s talk about it. Sidebar : Bard’s output has gotten a lot better since launch. seconds for load times.

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How to Maximize Your Online Advertising Budget

Sales Pop!

Setting Clear Objectives Before launching any advertising campaign, it’s crucial to set clear, measurable objectives. Use tools like Google Analytics, Facebook Ads Manager, and other platform-specific analytics to track key performance indicators (KPIs) such as: Click-Through Rate (CTR): Measures how often people click on your ads.

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How to use QR codes to leverage CTV and cross-channel campaigns

Martech

“QR codes are still fairly new but having ‘scan rate’ reporting provides directional indication of engagement and attention in a similar way that CTR does for digital ads,” Curt Larson, CPO at omnichannel SSP Sharethrough. One sign of the increased attention in QR codes is that the company recently launched a new CTV Dynamic QR Codes product.

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