Martech

FEBRUARY 7, 2025

Example: A software company selling to Fortune 500 technology firms can target users searching for software-related keywords who also: Work at large companies (10,000+ employees). Email: Business email address Sign me up! Leverage audience segments Target based on: Industry. Company size. Are in the technology industry. Processing.

B2B 87

B2B CTR Lead generation Sports 87

Salesforce

FEBRUARY 14, 2025

Track click-through rates (CTR), time spent on tailored content, and interactions with dynamic features like recommendations. Abandoned cart recovery rates: Are personalized follow-ups converting cart abandoners? Engagement metrics: Are personalized messages resonating?

A/B testing 98

A/B testing CTR Click Through Rate Healthcare 98

Search Engine Land

AUGUST 28, 2024

Come January, you can bet your bottom dollar that searches for “summer vacation ideas” will start ticking up as people dream of escaping the winter blues. How seasonality shakes up consumer behavior Consumers are a fickle bunch and seasonality plays them like a fiddle. Are they ramping up spend for certain keywords?

Click Through Rate 97

Click Through Rate Objectives and Key Results Campaign CTR 97

Salesforce

MARCH 26, 2025

It enables you to make better inventory, pricing, and marketing decisions by analyzing customer data and predicting what’ll sell best. Because of AI’s accurate predictions, you’ll get insights into which products might sell faster, customize your storefront , and boost your revenue despite minimal resources.

Price 52

Price Campaign A/B testing CTR 52

Sales Pop!

JUNE 28, 2021

Some of the most effective tools for increasing revenue are setting up a CRM and automating business processes. Setting up an SMS integration to follow up leads or contact them manually via SMS for HubSpot. For one, you can set up chains of emails that will lead your leads to the decision to buy something step-by-step.

Niche 231

Niche CRM Sales CTR 231

Search Engine Land

OCTOBER 11, 2023

It is reasonable to assume that we could see a decrease in organic traffic of up to 30% – similar to how featured snippets impact some search results. Great product images will likely have an impact on CTR, just like a good thumbnail on YouTube or attractive images in general. But how big will that impact be?

CTR 132

CTR Electricity Real Estate Angle 132

ConversionXL

FEBRUARY 9, 2017

Improving your Quality Score, increasing your clickthrough rate (CTR), reducing your ad spend without compromising results… these are all top-of-mind for PPC marketers using AdWords. Recently, we increased our CTR by 28.1%, improving our Quality Score from 5.56 We found that single keyword ad groups increased CTR by 28.1%

CTR 108

CTR Start-ups Conversion Follow-up 108

ConversionXL

JULY 6, 2021

Still, a LinkedIn ad strategy can pay back dividends if your products or services produce a high monthly recurring revenue or you sell high-ticket items. Leading medical device company Medtronic sells high-priced products that treat 70 medical conditions. . A video ads CTR sits around 0.44% compared to 0.56% for sponsored content. .

CTR 129

CTR X-functional Campaign Price 129

ConversionXL

NOVEMBER 28, 2011

I know of a guy selling construction hardware online. He added images to all the screws he’s selling, and the sales of screws went up. This should go without saying, but too many websites try to sell products with low quality images. They also show a person using it : Sell earrings? High quality images.

Conversion 134

Conversion CTR E-commerce Retail 134

ConversionXL

SEPTEMBER 15, 2016

2) For Facebook Ads, you’re sometimes targeting a static audience with very few people who enter or leave the audience, so ad fatigue rates are much higher, which means that you need to keep the creative up. Is a CTR of 20% good or bad? So using CTR and quality scores is our way of incorporating that feedback into ad serving.

A/B testing 128

A/B testing CTR Non-Profits Campaign 128

Search Engine Land

JULY 27, 2023

Phrase match is the worst performing match type with a slight exception for CTR Poor phrase match. It was only slightly better in CTR than broad match, which isn’t really much of an endorsement. If you use broad match extensively, your ad could show for irrelevant searches, and you could end up wasting money.

CTR 98

CTR Click Through Rate Cross-sell Campaign 98

Search Engine Land

SEPTEMBER 6, 2023

The brand sells oral care products, but its website provides readers with helpful information on oral health, dental conditions and treatments. Internal link click-through rate (CTR) Track the CTR of internal links within your topic cluster. sign-ups, downloads, purchases), make sure to track this metric.

CTR 133

CTR User Experience Engineering Strategize 133

ConversionXL

MARCH 5, 2019

Often, “successful” cold email strategies end up in a blog post, which leads thousands to replicate it, destroying its effectiveness in the process. One of my pet peeves is when people describe good salespeople as being able to “sell sand in the desert.” Sure, that takes skill, but doesn’t it make more sense to sell water?

CTR 130

CTR Follow-up Cold Call Campaign 130

ConversionXL

NOVEMBER 25, 2020

You can break them up into three main types—education, entertainment, and self-promotional. The folks over at Vat19 have generated over 7 million subscribers by highlighting the products they sell, but the products they sell are newsworthy. If possible, create up to three videos a week and, at worst, create one video a month.

CTR 129

CTR Entertainment Click Through Rate Education 129

Sales Hacker

NOVEMBER 11, 2019

Selling to Fortune 500 companies is a different game than SMB. If you need to quickly drum up interest in a large account and have some type of free offer or trial of your product, one tactic you need to try is LinkedIn Ads. (Yes, To know you’re doing well, LinkedIn considers a good CTR to be higher than.025%,

Process 90

Process CTR Sell Cross-sell 90

ConversionXL

MAY 22, 2014

More than half the battle is doing the market research to understand what potential visitors might be searching for, what other “interests” they might have that are synergistic with the things you sell, and where they hang out online. Using Google Webmaster Tools To Find High Impression, Low CTR Key Phrases. Recommended Reading.

CTR 116

CTR Technique Click Through Rate Follow-up 116

ConversionXL

SEPTEMBER 11, 2014

This is because these are very unique products compared to the other Focus and Fit models, due to electric vehicles having more limited distribution, and a highly unique list of selling points that deserve to be focused on separately. Setting Up Your Ad Groups. Conclusion -Themes Speed Up Ad Creation & Testing. This is ok.

CTR 114

CTR Lead generation Electricity Service 114

ConversionXL

JULY 22, 2021

Neglect them, and you run the risk of pages not showing up in SERPs. It’s all about helping Google understand your website better so that pages show up for the right searches. Alternatively, you can use Semrush’s Site Audit Tool (free for up to 100 pages) or Ahrefs Site Audit tool. All 5xx status codes are server-related.

User Experience 162

User Experience UX CTR Engineering 162

ConversionXL

JULY 7, 2020

That said, company promotion is indirect—don’t plan a hard sell. For some of my personal Pinterest pages, the pins that I reuse I have an average click-through rate (CTR) of 2%. Based on that experience, Dollarsprout could be looking at up to 20,000 clicks a month. . Sell the product. Research Pinterest trends.

CTR 114

CTR Niche Objectives and Key Results Finance 114

Search Engine Land

JUNE 11, 2024

Conversion rate (CVR) Conversion rate is a pretty easy metric to understand; it’s the percentage of users who click on an ad and end up converting afterward. While this is useful in and of itself, it’s especially useful when used in conjunction with click-through rate (CTR). If your company sells socks, this includes repeat purchasers.

CTR 75

CTR Click Through Rate Campaign Up-sell 75

Salesforce

APRIL 4, 2022

Identifying the right KPIs always depends on the nature of your business: “Success” varies a lot if you’re selling enterprise software to executive buyers, versus sneakers to anyone who wants them. A high CTR can look nice on the surface, but what if all those clicks are for the unsubscribe button? Click-through rate.

CTR 98

CTR Click Through Rate Objectives and Key Results Campaign 98

Hubspot

MARCH 19, 2015

You can type up anything in three seconds and press "tweet." Wow -- all by improving the clickthrough rate (CTR) of your tweet? Data shows the average Twitter CTR is 1.64%. According to SignUpTo , the more followers you have, the fewer clicks you''re getting on your tweets: Users with 50 - 1,000 followers had a 6.16% CTR.

CTR 78

CTR Follow-up Technique Up-sell 78

Search Engine Land

MAY 7, 2024

The site was able to: Rank in the top three positions of Google for commercial keywords that get up to 246,000 average monthly searches. selling over 400,000 eBikes in the last four years. Additionally, ecommerce SERPs tend to have ads taking up some of the real estate, which can reduce organic CTR.

CTR 83

CTR Electricity Real Estate X-functional 83

Search Engine Land

APRIL 30, 2024

To define your anti-audience, think about who’s least likely to say “yes” to your offer: Who doesn’t resonate with your unique selling points? The problem is clicks and click-through rates (CTR) are poor metrics for determining an ad’s effectiveness. Does this mean you should aim for a lower CTR?

CTR 97

CTR Real Estate Legal Clients 97

Hubspot

JULY 10, 2018

Facebook Lead Ad solves this problem because it allows B2B users to sign up for your offer in just two taps, without leaving the social network. Facebook Lead Ad lets your prospects sign up for your offer inside the social media mobile interface. Digital Marketer doesn’t sell -- it gives something valuable away for free.

Campaign 101

Campaign B2B Lead generation CTR 101

ConversionXL

FEBRUARY 11, 2016

While some platforms (ahem, Facebook) already have advanced targeting options, others are focused on quickly catching up. For example, here’s what came up when I searched for “toronto car insurance”… I’ll be sure to call Insurance Hotline the next time I’m in Calgary. Needs a frictionless experience.

CTR 90

CTR Cross-sell Campaign Drivers/motivators 90

Hubspot

DECEMBER 27, 2011

We were pretty shocked to discover that the new call-to-action buttons and page yielded a 1300% improvement in click-through rate (CTR). Whenever you're creating new CTAs, you should always come up with several variations , and test them. I've seen some pretty good results from moving buttons up and to the right, but you never know.

Click Through Rate 77

Click Through Rate A/B testing CTR Follow-up 77

Search Engine Land

NOVEMBER 14, 2022

To sum it up, content marketing is important because it’s a cost-effective, sustainable marketing method that nurtures your audience, answers their questions, and builds their trust – all of which helps your business generate better leads, more conversions, and more sales. If, one day, a social media company goes up in smoke, boom!

CTR 90

CTR Real Estate Engineering Trust 90

Sales Hacker

JUNE 26, 2020

Here are a few of the questions our teams came up with. We tagged leads, so it was clear whether we needed to up-sell or cross-sell, and we knew who needed more attention and marketing enablements. This helped us discuss and open up everybody’s different roles in the stages outlined above.

Referrals 131

Referrals CTR CRM Cross-sell 131

Search Engine Land

OCTOBER 13, 2023

Vallaeys went further by using an example of an ad auction that had a 4% threshold for predicted CTR. The details of the competing bids are listed in the table below: In the example listed above, Ad 2 meets the threshold because its predicted CTR is 5% – 1% higher than the 4% required by Google. Why is RGSP unfair?

Price 116

Price CTR Click Through Rate Campaign 116

Hubspot

OCTOBER 31, 2012

In Q2 2012, Google racked up a 42% year-over-year increase in paid clicks. Better yet, LinkedIn’s PPC ads let you target specific job titles, job functions, industries, or company size, to name a few options -- you know, the people who are more likely to need what you sell. Doing that will help you increase your CTR significantly.

B2B 78

B2B CTR Networking Campaign 78

Hubspot

JANUARY 21, 2013

If you're new to LinkedIn ads, reference this post, which will walk you through the steps to set up your own LinkedIn ad campaign. Setting Up Your LinkedIn Ad Campaign. Ad Body: The body of a LinkedIn ad can be up to 75 characters long. Step 1: Create a New Ad Campaign. Don't be afraid to test our your ad copy, either.

Campaign 78

Campaign CTR Non-Profits CRM 78

Search Engine Land

FEBRUARY 20, 2024

Unique selling proposition. This is why growing brand recognition is bound to increase CTR, an excellent way to increase rankings for competitive queries. Unique selling proposition To Google and other search engines too, providing accurate, unique results to user queries is critically important. Performance.

Gambling 105

Gambling Cross-sell CTR Represent 105

Search Engine Land

NOVEMBER 7, 2022

With both content and SEO working together, you’ll hit two bullseyes: SEO drives targeted, relevant traffic from Google – not random people who won’t care about what you do or sell, but rather prospects who could join your audience and convert at some point. To sum up, each one supports the other. But how, exactly?

User Experience 103

User Experience CTR Click Through Rate Engineering 103

ConversionXL

FEBRUARY 26, 2014

By tightening up the standards and criteria you use to find, deploy, and measure keywords, you can really begin to improve your conversion rates at every level of the funnel. In PPC, this typically means setting up Campaign location targeting by selecting specific locations to show ads or excluding specific locations.

Territory 111

Territory CTR Campaign Objectives and Key Results 111

ConversionXL

JULY 28, 2020

Instead of yelling at smokers to “clean up your butts,” the bins implied the desired behavior in an easy and fun way. Nudges are small, but they can have a big impact on conversions, sign-ups, revenue, and customer loyalty. For online businesses, pop-up notifications can increase sign-ups by 600%.

X-functional 163

X-functional Drivers/motivators Retail Price 163

Martech

SEPTEMBER 27, 2023

Furthermore, as your best-selling items are most likely to go out of stock, this adversely affects the bidding algorithm as Google’s latest signals perceive these products as live but unproductive, pushing them down the priority list when they are back in stock. As a result, your cost per click will end up being cheaper.

Price 113

Price CTR Campaign Click Through Rate 113