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What Is a Go-to-Market Strategy? (And Why You Need It to Beat Your Competition)

Salesforce

It’s a snap to make and it sells itself – a mega hit. If you sell a product without attracting the right buyers and demonstrating how it meets their needs, it may just sit on the shelf. Not only have you lost revenue, you’ve lost potential customers to the competition. How do you avoid this and capture customer interest?

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CRO Confidential: Bringing Product-Led and Sales-Led Growth Together For Go-To-Market Success with Giancarlo Lionetti, CRO of Zapier

SaaStr

In this latest episode of CRO Confidential , Sam Blond, Partner at Founders Fund and former CRO at Brex, sits down with the CRO of Zapier, Giancarlo Lionetti (GC), to chat about Product-Led Growth (PLG) and Go-To-Market (GTM). Everything from hiring on the GTM side to layering in a sales-led motion into PLG. At the same time?

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High-Velocity Techniques to Maximize Sales with Gusto’s CRO and Head of Go-to-Market

SaaStr

In a recent Workshop Wednesday, Tolithia Kornweibel, CRO, and Jamie Edwards, Head of Go-to-Market Operations and Tools, share how Gusto maximizes revenue so that you can do the same. To be even more specific, Gusto realized the word “territory” was holding their sales team back.

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How to Double Your Magic Number and Increase Your Go-to-Market Efficiency with Sapphire Ventures

SaaStr

Go-to-market (GTM) design and efficiency are sometimes overlooked, but they’re a critical driver of any SaaS business. Rajeev Dham and Karan Singh, Partners at Sapphire Ventures, and Jane Lee, Vice President at Sapphire walk us through how to double your “Magic Number,” a shorthand for your sales and marketing efficiency.

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How to Scale Go-to-Market Through IPO with ICONIQ Growth’s General Partners

SaaStr

A great product, while necessary, isn’t sufficient to build a market leader and eventually a public company. Companies that win a market are just as good at Go-to-Market as they are at building great products. Founders are still leading sales and are very good at it.

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How to Build An All-Star Go-to-Market Team

Highspot

Go to market launches are critical for most companies. of 30,000 new products are released into the market for customers to use. By putting together an all-star go-to-market team, you can ensure that you are set up for success. What is a Go-to-Market Strategy? Who is on the GTM Team?

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What Is a Go-to-Market Strategy? (And Why You Need It to Beat Your Competition)

Salesforce

It’s a snap to make and it sells itself – a mega hit. If you sell a product without attracting the right buyers and demonstrating how it meets their needs, it may just sit on the shelf. Not only have you lost revenue, you’ve lost potential customers to the competition. How do you avoid this and capture customer interest?