Heinz Marketing

FEBRUARY 6, 2024

A principled approach to orchestration illustrates how the work gets done, starting with planning and going through execution to optimization. A principled approach to orchestration illustrates how the work gets done, starting with planning and going through execution to optimization.

Objectives and Key Results 98

Objectives and Key Results Campaign Strategize Start-ups 98

Martech

DECEMBER 22, 2021

The sheer amount of customer data available to brands almost makes fragmentation inevitable. Each touchpoint is storing data about your customer about that customer journey,” said Ganesh Subramanian, Director of Product Marketing at Snowflake, at our MarTech conference. Fragmented data has multiple root causes.

Finance 122

Finance Pipeline CRM Technology 122

Martech

DECEMBER 27, 2022

After examining how audiences and content are measured in terms of personalized experiences, let’s discuss how brands should approach the process that drives personalization. Process measurements require looking at the methods used to personalize, how efficiently they are performed and how they are improved over time.

Process 134

Process Government A/B testing Start-ups 134

Heinz Marketing

JANUARY 19, 2024

Perhaps different members on your team, or different cross-functional teams, are not aligned on tools, leaving communications and data in silos? Worst of all, do these silos create roadblocks in getting your campaigns to market? Survey team for needs gaps.

Campaign 110

Campaign Represent Education Clients 110

Salesforce

JANUARY 3, 2024

On the flip side, if it’s a bumpy user experience – long load times, hidden log-ins, irretrievable data – then it’s possible their collaboration wasn’t as seamless. Together, they’ve identified a few ways to help designers and developers avoid common obstacles. This impacts both the UX and the business.

UX 105

UX User Experience Clients Meeting 105

Salesforce

FEBRUARY 14, 2023

The big picture The average enterprise company uses more than 1,000 different applications across separate departments, which are often siloed, according to MuleSoft’s 2023 Connectivity Benchmark Report. Today, more than 70% of customer interactions are digital, putting pressure on organizations to have connected user experiences.

User Experience 98

User Experience Government Negotiate Strategize 98

ConversionXL

JULY 21, 2022

Optimize each channel, and you’ll win new customers, enjoy higher order rates , and retain customers. In this post, we’ll explore lessons from brands that use omnichannel marketing to deliver a seamless customer experience. It’s an approach that fits with how people increasingly engage with brands.

Customers 118

Customers Non-Profits E-commerce Objectives and Key Results 118

Salesforce

FEBRUARY 21, 2023

As businesses generate more and more data each year, figuring out how to gain the most value from that information is a constant challenge. One survey shows that 95% of businesses polled identified a need to manage unstructured data. But what is a data lakehouse? Open the door What is a data lakehouse?

Government 98

Government Technology Technology Contact 98

Martech

MARCH 29, 2024

By not just focusing on getting things done faster but on delivering value faster, as measured by business outcomes, Huntington National Bank was able to increase loan application conversion rates and improve the customer experience. You may have heard “agile is dead.” I’m here to tell you there’s truth in these accusations.

Manufacturing 112

Manufacturing Promote Pipeline Technique 112

Salesforce

SEPTEMBER 12, 2022

Here’s a cautionary tale for automakers and car dealers: Vanessa, a loyal customer of an iconic car brand, expressed interest in a new model online. She began corresponding with a salesperson, but they didn’t seem to know her as a customer and were too busy to give the information she needed.

Original Equipment Manufacturer 52

Original Equipment Manufacturer Customers Manufacturing Sell 52

Salesforce

JUNE 4, 2024

Not to mention they have some obstacles to overcome first: Retailers we surveyed said increased competition is their top challenge, followed by shipping costs, supply chain difficulties, and changing customer expectations. The good news is this gives retailers more chances to prove they recognize, understand, and value shoppers. The bad news?

Retail 64

Retail Service Appointment Promote 64

Martech

OCTOBER 30, 2023

It has come a long way from its origins in the 1990s and is now powered by advanced technology, behavioral data and a plethora of marketing tools. It also offers strategic insights for CMOs to create genuine human connections with their customers in an increasingly data-driven world.

Objectives and Key Results 121

Objectives and Key Results Strategize Legal A/B testing 121

Martech

APRIL 9, 2024

When managed well, DAM removes the content silos in your organization to provide a more meaningful sales, communications and marketing operation process and hence, a better customer experience. It brings structure and significance to the data in business and personal contexts. Hence, get your metadata in order. Because it can’t.

Government 96

Government Represent Trust Technology 96

Search Engine Land

MARCH 6, 2024

Marketing channels and the teams managing them should be constantly collaborating and avoiding operating within silos. This overarching theme is critical to remember with each of the remaining tips for how teams can work together. But it’s easier said than done sometimes. There’s so much each channel can offer the other.

Objectives and Key Results 118

Objectives and Key Results Cold Call Cross-sell Engineering 118

Search Engine Land

OCTOBER 24, 2023

So, how can you lead an SEO team effectively, helping to grow their skill sets in the right direction? And, critically, how can you keep your team motivated in a world (wide web) of smoke and mirrors? Dig deeper: How to determine the SEO metrics that matter Don’t pigeonhole your staff SEO is a diverse field.

Drivers/motivators 112

Drivers/motivators Intrinsic SQL Education 112

Search Engine Land

NOVEMBER 21, 2023

Other benefits include: Harnessing data-driven insights for targeted campaigns With SEO’s wealth of data, including trending topics and search volumes, PR teams can craft campaigns that resonate with target audiences. Why support digital PR efforts with tested SEO strategies? For a brand message to resonate, consistency is crucial.

Objectives and Key Results 126

Objectives and Key Results Strategize Non-Profits User Experience 126

Martech

JANUARY 3, 2022

Data privacy is arguably the most pertinent topic in marketers’ minds these days. Adhering to data ethics laws puts marketers on the right side of the legal battle and improves customer satisfaction levels by giving them what they want. But the trust that it builds among customers can be even more impactful. “It’s

Trust 139

Trust Legal Healthcare Campaign 139

Search Engine Land

NOVEMBER 22, 2023

Once you have the business details, plan tactics to reach your client’s target audience and engage potential customers effectively. This will make the profile eligible in search results and allow potential customers to engage with the business. Opening a new business location can be an exciting yet chaotic time.

Niche 129

Niche Promote Campaign Launch 129

Highspot

FEBRUARY 25, 2024

Sales operations teams frequently encounter hurdles such as juggling too many tasks, outdated procedures, insufficient data management, and communication breakdowns. Shifting Customer Expectations Digitized selling has changed customer-business interactions. As a result, data silos emerge.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Sales Strategize 52

Martech

DECEMBER 23, 2021

Brands have long understood the importance of customer-centric approaches to marketing. It’s ensuring you’re not just doing things for the sake of doing it by the book — you’re going above and beyond to put your customers first, to think about the wider impact your marketing has and what it says about your business and the way it operates.”.

Trust 115

Trust Campaign Presentation Growth 115

Martech

MAY 3, 2023

Make sure that all potential internal users are on the demo call and pay attention to the following: How easy is the platform to use? Other questions to ask: How do you calculate search volumes? Find out from where raw data is extracted (i.e., How do you track and report on SERP features? Is the reporting actionable?

Objectives and Key Results 106

Objectives and Key Results Engineering User Experience CRM 106

Hubspot

OCTOBER 1, 2021

Back when you chose your customer relationship management (CRM) system, what did you expect to get out of it? But here's the truth about CRMs : they really should help your business perform better, serve your customers in the best way possible, and bring in more profit. How to Know If Your CRM Is Set Up for Success.

CRM 66

CRM Non-Profits Customer Relationship Management Contact 66

Salesforce

JUNE 2, 2022

The past few years have shown us just how critical personalization is for a brand’s digital strategy. According to the latest State of the Connected Customer Report , 73% of customers expect companies to understand their unique needs and expectations. Effectively using owned data to power personalization.

Campaign 98

Campaign Prospecting Follow-up Contact 98

Sales Hacker

MARCH 19, 2020

Here’s an important, and often overlooked, fact about B2B sales and marketing: Your customer data holds all the keys you need to grow your business. To succeed, you need to trust the data and step into predictive sales. How Customer Success Drives Predictive Sales and Marketing. Let’s dig into it.

Growth 75

Growth Customers Referrals B2B 75

Salesforce

FEBRUARY 2, 2023

If your company uses multiple email service providers (ESPs), you know how much of a hurdle that can be for effective marketing campaigns. When these systems don’t connect, your valuable marketing data is held in silos, leading to wasted time and money. An ESP is a tool for sending email campaigns and managing subscribers.

Service 98

Service Promote Territory Campaign 98

Martech

SEPTEMBER 27, 2021

This means that there have been some unexpected upsides, since nobody could know how things would shake out. We have more data and experience, including the success of our MarTech conference this month, to look forward with confidence to future virtual events that will continue to engage and inspire thousands of tech-minded marketers.

E-commerce 95

E-commerce Campaign B2B Finance 95

Martech

JANUARY 10, 2023

This results in increased complexity , cost overruns, data silos and inefficient usage patterns. Smaller businesses or teams, in particular, may not have the resources or personnel to assess how they can use a given tool properly. Ensure that you understand all features available and how best to leverage them.

Transportation 112

Transportation Technology Technology Consult 112

Salesforce

JANUARY 9, 2023

We found that 78% of customers say a company’s environmental practices influence decisions about whether to buy from them. We found that 78% of customers say a company’s environmental practices influence decisions about whether to buy from them. Sustainability initiatives are important to investors, too. Read the report.

Government 98

Government Electricity Retail Technology 98

Heinz Marketing

DECEMBER 14, 2021

Digital marketers must leverage their marketing technology ( martech ) stack in order to increase their reach, manage data, and engage with new customers. How do you choose the right tools for you and your team? How do you know what those gaps look like? Strategize First. Evaluate Your Current Tech.

CRM 119

CRM Campaign Prospecting B2B 119

Salesforce

MARCH 28, 2023

But even with the best technology out there, you’ll still be faced with a key question: How can you implement AI at scale in a way that maximizes the return on your investment? Its vision, “data and AI first,” is already paying dividends. Let’s look at one model company you can learn from.

Electricity 96

Electricity Objectives and Key Results Appointment Technology 96

Martech

OCTOBER 12, 2021

Good morning, Marketers, and how touchy-feely can B2B get? We’ve already written about community in B2B and in the story below we hear about the evolution from account management, via customer success, to customer love, from someone who has worked through it in practice. Customer success gets passionate. Read more here.

B2B 98

B2B Account management Contract Technology 98

Martech

JULY 27, 2021

If anything, the Adobe and Salesforce eco-systems are starting to look complex and “monolithic,” no matter how many apps can integrate with them. Her new book, “From Backroom to Boardroom” presents a research-based account of what strategic marketing operations leaders look like and how valuable they are to businesses.

Strategize 109

Strategize Technology Technology Start-ups 109

Xant

JUNE 16, 2021

The systematic element of sales allows sales teams to track progress and repeat successes with the knowledge of what activities are working with customers and what activities are wasting reps’ time. Operations makes an organization’s actions intentional—meaning there is data, strategy, and process backing everything up.

CRM 105

CRM Territory Sales B2B 105

Heinz Marketing

APRIL 14, 2022

CMO (Chief Marketing Officer) tenures have often shrunk to 2 years while B2B marketing has morphed away from a function responsible for events, creatives, and messaging that pushes product or service messages to drive awareness with prospects and customers. Customers are smarter – they want to buy, not be sold to. Customer Obsession.

B2B 111

B2B Cross-sell Education Strategize 111

Hubspot

DECEMBER 16, 2020

What pops into your head when I say the words data hygiene ? Anyway, data hygiene is an oddly-named yet important part of maintaining a strong database. Without accurate information that you obtain legally about real consumers, your data is meaningless. Do you picture cleaning your hard drive with a soapy sponge?

CRM 98

CRM Represent Legal Contact 98

Sales Hacker

JUNE 2, 2020

We’ve put together seven tips to improve your sales and operations planning process so you can avoid common pitfalls, improve ROIs, and develop responsive solutions in real-time. Every member of the S&OP team should be aware of how KPIs and business metrics are being analyzed and interpreted. Adopt a Total-Systems Mentality.

Process 92

Process Manufacturing Sales Technology 92

Sales Pop!

JUNE 26, 2023

A big part of it points to leveraging technologies like chatbots, search engine optimization, and social media storefronts to address customer pain points and extend the reach of your marketing and sales efforts. It goes to show how important it is to adopt the right innovations that can take your ecommerce business to the next level.

Profit margin 52

Profit margin Customer Relationship Management Price Relationship Management 52