Martech

JANUARY 9, 2025

For many marketers, handing over customer interactions to an automated genAI-powered process requires a leap of faith. 2025 will be the year of the AI agent Marketers looking to integrate AI agents into customer experience now have several options. Adoption is already underway.

Drivers/motivators 131

Drivers/motivators Represent Contact Service 131

Salesforce

MARCH 13, 2025

Finding it can guide your strategic plans, help you prioritize opportunities, and keep all your teams on the same page. How to calculate TAM Common challenges in TAM calculation and how to avoid them How to use TAM in strategic planning What is total addressable market (TAM)? SOM represents your serviceable obtainable market.

Minimum Viable Product 100

Minimum Viable Product Strategic planning Territory E-commerce 100

Martech

JANUARY 2, 2025

The store represents significant reach and opportunity to introduce ads at the point of customer purchase decision. AI powering connected RMN experiences The goal of successful RMNs is to improve the shopping experience for customers. If it doesnt, the ads will alienate customers.

Retail 122

Retail Networking Transportation Hospitality 122

Veloxy

SEPTEMBER 29, 2021

Salesforce Adoption Pain Point #1 : Sales representatives report spending 66% of their day performing tedious, non-selling activity in Salesforce. With Salesforce Automation, you could realize the following benefits daily : gives teams a shared view of customer data. So, representatives scrutinize platforms’ security measures.

Territory 342

Territory Represent Sales Lead generation 342

Martech

OCTOBER 1, 2024

My two previous articles on personalized customer experiences focused on the need to embrace AI and the goal of AI that truly understands customer data. In the end, I chose “Agency” because I continue to believe we all have to personally embrace these martech trends in order to drive better customer experiences.

Construction 122

Construction CRM Contact Follow-up 122

SaaStr

MAY 2, 2025

For these important strategic documents, he now has a three-party approach: himself, a Salesforce executive, and an AI agent working together. This collaborative approach is delivering superior strategic thinking beyond what either humans or AI could produce independently. And this is where Salesforce wins with AI.

Strategize 95

Strategize Drivers/motivators Healthcare Contact 95

Martech

DECEMBER 2, 2024

Artificial intelligence (AI) is transforming industries, but its real impact comes from how companies use it in strategic partnerships. Co-innovation is a strategic necessity in today’s competitive landscape. They represent a fundamental shift in how businesses operate and thrive.

Healthcare 126

Healthcare Negotiate Strategic partnership Strategize 126

Veloxy

DECEMBER 28, 2023

Successful outside sales requires strong communication and problem solving skills as well as flexibility to navigate autonomy, build customer relationships and execute the sales process. The effectiveness of outside sales representatives is deeply rooted in their skill to create and uphold direct relationships with potential customers.

Outside Sales 242

Outside Sales Cold Call Represent Objectives and Key Results 242

Salesforce

OCTOBER 28, 2024

Imagine a world where AI agents handle many of your everyday tasks, freeing you up to focus on what truly matters — building relationships, making strategic decisions, and innovating. This isn’t a distant dream, though: It’s the reality we’re shaping in partnership with our customers at Salesforce.

Trust 111

Trust Represent Legal Customer Relationship Management 111

Veloxy

DECEMBER 9, 2024

You’ve invested in Salesforce , hoping to streamline your sales process, improve customer relationships, and more. Customize the interface to fit your sales process. Be a Model Outside Sales Representative As a CEO or Sales Executive, your team looks to you for guidance. Bureau of Labor Statistics. Why does this happen?

Objectives and Key Results 130

Objectives and Key Results Negotiate Outside Sales Follow-up 130

Salesforce

MARCH 12, 2025

90% of SMB owners are already using AI to automate customer interactions. AI agents are already doing it in customer relationship management (CRM) tools , just about everywhere. Customer service is #1 and it impacts customer loyalty, brand reputation, and overall growth. Spoiler alert: The answer is, you need both agents.

Represent 98

Represent Customer Relationship Management CRM Relationship Management 98

Sales Pop!

AUGUST 13, 2024

Transform Your Customer Experience with AI Unlock the Power of Artificial Intelligence (AI) in Customer Success In today’s fast-paced business world, delivering exceptional customer experiences is crucial for building loyalty and boosting revenue. This increased efficiency enhances customer engagement and satisfaction.

Customers 130

Customers Represent Strategize Gaming 130

Martech

JUNE 11, 2025

The result is a year-round selection of purchasing opportunities, all vying for customers’ attention. Success means being strategic and intentional about when to appear, not simply shouting louder whenever something happens. Ecommerce calendars have expanded significantly thanks to numerous holidays and cultural events.

Entertainment 108

Entertainment Retail Drivers/motivators Campaign 108

Martech

NOVEMBER 13, 2024

This vision of an autonomous marketing pipeline represents the future of AI in marketing. For example, HubSpot, which began as a tool for inbound marketing, has expanded to cover everything from sales to customer service and is increasingly integrating AI.

Pipeline 128

Pipeline Campaign Objectives and Key Results Legal 128

SaaStr

JUNE 19, 2025

You’re letting an AI represent your brand to prospects and you check the outputs “sometimes”? An AI SDR yesterday told me "clients like you" really benefit from their product Asked who these clients are Never heard back (Also, we are already a customer of this vendor) — Jason ✨👾SaaStr.Ai✨ Of course not.

Objection handling 106

Objection handling Sales Legal Strategize 106

Understanding the Sales Force

MAY 18, 2025

The stats represent salespeople who follow a sales process. Several years ago, I created a ten-minute video (that some of you may have seen) that compares Baseline Selling, SPIN Selling, The Challenger Sale, Solution Selling and Strategic Selling. You can download the slide deck here.

Process 125

Process CRM Pipeline Sales 125

Sales Pop!

FEBRUARY 23, 2024

The concept of customer service has evolved from a post-sale afterthought to a key driver of business success. Today, it’s not just about solving customer problems but creating an experience that resonates with them at every touchpoint. This brings us to the core concept of holistic customer service.

Service 147

Service Customers CRM Campaign 147

Martech

JULY 24, 2024

based companies represent 41% of non-local sponsors in Paris. Strategic use of social media allows brands to boost engagement and drive awareness within a new segment of fans.” When creating a customized experience for sports fans, make sure to tie it back to your brand. They might be engaging with teams on social media.

Sports 120

Sports Gambling Entertainment Hospitality 120

Salesforce

APRIL 9, 2025

The majority of sales representatives experience burnout likely many on your team. Learn more When to offer quota relief Companies offer quota relief to support their sales representatives during periods of market changes or time away from the office. Gartner found that 90% of sellers report feeling burned out from work.

Quota 84

Quota Territory Represent Commission 84

Sales Hacker

FEBRUARY 7, 2025

From your first paying customers to enterprise domination, here’s how successful SaaS companies level up their pricing game to maximize growth and profitability at every turn. Early customers are often innovators and tech enthusiasts willing to try new solutions, even if the product is incomplete or buggy.

Price 107

Price E-commerce Cross-sell Profit margin 107

Search Engine Land

SEPTEMBER 4, 2024

Enhanced audience targeting : Lookalike segments in Demand Gen help brands reach new audiences similar to their existing customer base. Bottom line : This latest update represents a strategic move to meet evolving consumer expectations following ad format preferences updates in Demand Gen earlier this year.

Campaign 85

Campaign Represent Strategize Launch 85

SaaStr

JUNE 26, 2025

Customer support cracked the deflection code with AI. These aren’t simple FAQ bots – they’re AI agents that can access customer data, apply business logic, process transactions, and escalate intelligently. The AI Account Executive Is Arriving. The AI Account Executive Emerges. The Goal Again?

Territory 104

Territory Sales Negotiate Price 104

Martech

JUNE 12, 2025

As companies move from startup mode and scale into growth-stage execution, many are choosing to underinvest in marketing leadership, mistaking it as a cost center rather than the strategic engine behind revenue generation and go-to-market (GTM) execution. Marketing is the strategic force multiplier behind every deal closed.

GTM 102

GTM Gambling Pipeline Strategize 102

Martech

SEPTEMBER 24, 2024

This will affect sales and revenue and hurt the downstream effect of email marketing — capturing customers’ data and using it to market to them in highly relevant and convertible ways. Transactional messages in a well-run email program might represent 4% of the overall email volume but deliver at least 50% or more of your email revenue.

Promote 129

Promote Represent Technology Technology 129

Martech

JULY 1, 2025

Campaign planning in a vacuum Marketing teams often plan and execute campaigns in isolation, without much input from teams like sales, product or customer success. This results in campaigns that fail to align with sales goals, product launches or customer needs. Start with one upcoming, high-priority campaign.

Objectives and Key Results 96

Objectives and Key Results Campaign Government SQL 96

SaaStr

JULY 5, 2025

at IPO 1,432+ customers paying average of $1.75M annually 7,291 employees – from 650 at IPO 20%+ growth at massive scale, highly profitable Dominant market position : 80%+ market share in life sciences CRM This represents a 29.8% ” This contrarian nature became Veeva’s strategic advantage. net income, 111.5%

E-commerce 92

E-commerce Price Pharmaceutical CRM 92

Sales Pop!

JULY 13, 2021

It appeals to people both aesthetically and psychologically and has been proven to influence customers’ buying decisions. Psychological theories have been helpful for marketers to strategize their approach and determine what they can expect upon launching campaigns. Determine the shades that will best represent your offering.

Hospitality 244

Hospitality Strategize Promote Campaign 244

Sales Pop!

AUGUST 2, 2023

Some outsourcers can manage the whole sales process, while others might focus on areas such as lead generation, setting up appointments, customer relationship management, etc. The most crucial thing in outsourcing is to have good enough customer management that the buyers don’t realize the salesperson working with them is from a third party.

Represent 238

Represent Lead generation Sales Commission 238

Search Engine Land

JULY 15, 2024

For the average business, the content you publish is likely to be a little more practical and related to the pains, gains and jobs that your target customer struggles with For instance, if you are a kitchen company, you may publish content about measuring the kitchen or the types of units you could install. Value Proposition Framework.

Entertainment 98

Entertainment Promote Non-Profits Engineering 98

SaaStr

JUNE 2, 2025

Billion PostgreSQL Battle for AI Agent Supremacy Brief Overview : Two data giants are making strategic moves to dominate the AI agent infrastructure market through major PostgreSQL acquisitions. ” Databricks CEO Ali Ghodsi noted that “pretty much every customer we have wants to leverage agents.” Databricks: The $1.25

Government 73

Government Represent Strategize B2B 73

Martech

MAY 13, 2025

Most weren’t, although many became more helpful or reassuring as the pandemic wore on and we learned what our customers needed to hear from us. Once again, email should be your go-to channel when you tell customers what they can expect from your company and your brands. Some were spectacular. The reassurance emails are back, too.

Customers 86

Customers Retail Price B2C 86

Sales Hacker

OCTOBER 11, 2024

But when it comes to those lengthy security questionnaires, the endless back and forths between you, your security team, and the customer can often cause deals to stall out, leaving your deal at risk and dollars on the table. Sustained success demands a strategic approach backed by powerful technology.

GTM 113

GTM X-functional Pipeline Construction 113

SaaStr

JUNE 29, 2025

commercial business Customer count increased 39% YoY to 769 customers They closed $810 million in U.S. Some customers are now “up and running in mere hours.” Network Effects Kicking In With 769 customers (up from 125 in H1 2020), Palantir is finally hitting the scale where network effects matter.

Growth 101

Growth Government Represent Networking 101

SaaStr

MAY 20, 2025

So in any interesting bit of convergent evolution, both Monday and HubSpot have now passed 250,000 customers. Both started SMB (Monday even more so), and Both have now gone more enterprise (Monday even more) But still with the vast majority of their customers SMB. Customer Base : ~258,000 customers across 135+ countries Revenue : $2.63

Customers 107

Customers Non-Profits Education Cross-sell 107

Martech

DECEMBER 26, 2023

Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. In 2024, keys to customer success will include better personalization delivered at scale by ramped-up automation and generative AI. Every year the bar gets raised.

Customers 145

Customers Retail GTM B2B 145

SaaStr

MAY 23, 2025

They shipped paywalls, experiments, targeting, customer centers, and integrations with every major analytics and attribution platform. The Acceleration: Why RevenueCat Won (2019-2022) Product Velocity: While competitors focused on single features, RevenueCat built a complete monetization platform.

Launch 109

Launch Represent Niche B2B 109

Miller Heiman Group

SEPTEMBER 3, 2020

Now is the time when organizations need problem-solvers who can help them overcome unforeseen challenges, putting sellers in a position to engage with customers on a deeper level than ever before. They see sellers as product representatives rather than problem-solvers, and often see little to differentiate one seller from another.

Customers 154

Customers Objectives and Key Results Technique Represent 154