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Delivering Insight–What Happens Next?

Partners in Excellence

The CMO and Sales VP were reviewing their latest programs to get their people delivering insight to their customers. They went through a series of provocative issues and insights–each tuned to a specific set of problems and challenges. I asked, “What happens next?”

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The advertising industry “has stalled” as it faces a cookieless future

Martech

Quantcast is a global digital advertising, audience insights and measurement platform. Our conversation with advertisers has always been — you should be thinking about your company and what you’re doing to be able to use digital advertising to your advantage without cookies. We sat down with their U.K.-based

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Google Ads pilots conversions account level diagnostic tab

Search Engine Land

A spokesperson confirmed to Search Engine Land that the feature is set to launch next year with further details expected to be released soon. The diagnostic tab delivers weekly updated data, offering enriched insights that enable you to: Monitor the current setup of your Google Ads account. ” What are conversions?

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The Best Open-Ended Discovery Question

Cerebral Selling

deliver better customer service”. the most impactful) solution to make it happen. For example, you could say: “Tim, if you don’t mind, complete this sentence for me, ‘My team could sell more software this quarter, if…’ What’s the if?”. or the dreaded, “what keeps you up at night?”. Why This Works.

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Your SEO strategy checklist for 2024

Search Engine Land

Rather than a complete overhaul, evaluating what’s working and what needs refinement will help you realign priorities. Whether you’re aiming for minor tweaks or bigger changes, this checklist will help set your SEO program up for success in the next 12 months. What is happening in the industry, thinking bigger than SEO?

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What is predictive analytics?

Martech

Standard (or “descriptive”) analytics seeks to understand what has happened in the past, e.g. “How did our email campaign perform with a specific audience segment?” The post What is predictive analytics? Here are some of the high profile solutions in the space: Adobe Analytics. Google Analytics 4.

CRM 102
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Laying the groundwork for AI in MOps: How to get started

Martech

In what ways can AI enhance personalization efforts? Customer insights. Uncover gaps where opportunities for AI integration exist — places where automation can streamline workflows or analytics can glean unprecedented insights. Creating a strategic roadmap for AI integration Of course, not all of this can happen overnight.