Search Engine Land

FEBRUARY 29, 2024

When your own finances are at stake, you’re propelled to analyze, adjust and optimize your ads to get the most profitable results in the least amount of time. Nothing will teach you how to maximize what is possible faster than spending your own money and turning a profit from ad buying. No ad buyer is an island.

Finance 110

Finance A/B testing Campaign Retail 110

Martech

MAY 12, 2023

Are you looking for inspiration to improve your organization’s marketing performance? Well, there’s plenty of inspiration if you keep your eyes and ears open. So, let’s learn from each other, even if we do so indirectly. There’s inspiration in all sorts of places.

A/B testing 127

A/B testing UX B2C Referrals 127

Partners in Excellence

APRIL 16, 2024

Preface: Every once in a while, by pure chance, we meet someone who is inspiring. I was working with Howard Dover on a “business acumen” program he was introducing into the UTD curriculum in the Fall of 2023. Inshal was working with Howard, so he assigned her to pilot the interviews (Hopefully, she has forgiven him.)

Sell 113

Sell Pitch Account management Up-sell 113

Partners in Excellence

MARCH 1, 2024

They’ve gone through all the tough work of identifying they need to change. They have gone through the work of defining the problem, defining what they want to achieve, getting funding, identifying the risks, looking for solutions… And then they talk to us. ” And then there’s the silent majority.

Manufacturing 77

Manufacturing GTM Represent CRM 77

Sales Pop!

MARCH 20, 2024

Two recent experiences exemplify the harm some do to their potential for business growth. The specific issue is whether to solely work on behalf of oneself or find ways to partner, collaborate, and benefit the greater good. Whether we strive to work for the greater good. Some will attempt to dissuade you every step of the way.

Drivers/motivators 80

Drivers/motivators Growth Follow-up Conversion 80

SaaStr

MARCH 14, 2024

This week we’re focusing on Lucy Deland, Co-founder & General Partner at Inspired Capital! #1. Why did you do the deal? Seed remains frothy, however, the bar for what a “good company” looks like as you graduate to Series A and beyond are being reset to look more like 2018-2019. Check that out here.

B2B 78

B2B Growth Product Customers 78

Martech

JANUARY 31, 2024

How and when you apply good leadership skills makes all the difference. Marketing leaders need to cultivate a vision and use it to inspire their team. You may push back and discuss whether you have the resources you need to achieve the goals. You might gather some data to help make your case.

Objectives and Key Results 118

Objectives and Key Results A/B testing Legal Finance 118

Search Engine Land

NOVEMBER 15, 2023

When you unintentionally set off internal alarm bells, people will scroll on by in the split second it takes for them to make the click/no click decision. So, how can you ensure that your PPC text ads – and your business – look as legit as they actually are? Here are seven things you can follow to inspire greater confidence.

Real Estate 102

Real Estate Trust Clients Follow-up 102

Salesforce

FEBRUARY 12, 2024

What you need to know When we say “Salesforce ecosystem,” we mean the thousands of companies and organizations worldwide who run their businesses on Salesforce. Job skills trending in the Salesforce ecosystem No matter your role, these in-demand skills apply to you. Build these top communication skills to grow your career.

Relationship building 116

Relationship building Niche Contact Trust 116

Salesforce

JANUARY 17, 2024

You get the pivotal role technology plays in shaping the future of customer service. And you understand the need for building community with others who know what it’s like to walk in your shoes. You might be saying to yourself: “I’m in field service. What is the Service Trailblazer Community? Is this community for me, too?”

Service 132

Service Customers Networking Negotiate 132

Search Engine Land

MARCH 6, 2024

While this question pertains to machine learning and not specifically AI, it provides a great backdrop for the world we are working in. So, how do we create winning ads when two layers of technology promote less human involvement? There is a shared agreement that AI may be a support tool due to people’s busy schedules.

A/B testing 122

A/B testing Campaign Networking Engineering 122

Martech

MARCH 2, 2023

As a marketer, you have to have genuine empathy and authenticity. Sure, you have to know how to sell. But you can learn that. You know you have empathy and authenticity when you’re creating an email campaign, writing a blog post or a tweet, and you get a feeling in your stomach that something’s not right.

Presentation 107

Presentation Retail Technology Technology 107

Salesforce

DECEMBER 12, 2023

Salesforce Research & Insights recently conducted research that shows AI is more trusted and desirable when humans work in tandem with AI. Results show customers and users do believe in the potential of AI to increase efficiency and consistency, bring inspiration and fulfillment, and improve how they organize their thoughts.

Trust 119

Trust Drivers/motivators Legal Cold Call 119

Partners in Excellence

JANUARY 15, 2024

We see the things that used to work, for us and everyone “like us,” are increasingly ineffective. As we seek solutions and ideas about what we might do, the algorithms keep pointing us to the same old things. If we need to do different things we need to look in different places. And sometimes this is very helpful.

Represent 125

Represent Presentation Up-sell Clients 125

Martech

SEPTEMBER 11, 2023

Since starting with Bain & Company 16 years ago, he’s worked in real estate, education, publishing, and most recently, as a director at Wayfair, where he led the plumbing and hardware division to double-digit growth at the height of the pandemic. Typically the idea was always the more you show the customer the better.

Customers 111

Customers Retail Real Estate User Experience 111

Hubspot

FEBRUARY 19, 2024

To get fitter and healthier, humans are taking inspiration from the animal kingdom. Here are two trends we spotted in this direction, each presenting unique opportunities you can pounce on for wild profits: 1. You can niche down and target audience with different fitness goals, such as: ?Teens Agile like a hummingbird.

Sports 69

Sports Niche Promote Follow-up 69

Salesforce

AUGUST 30, 2023

So it made me curious whether I could apply generative AI (not just ChatGPT) to my own work. According to a recent Salesforce study, 40 percent of desk workers don’t know how to effectively use generative AI at work. I don’t know about you, but a 66 percent increase in productivity sounds pretty appealing to me!

Legal 105

Legal Strategize Technology Technology 105

Partners in Excellence

MARCH 14, 2024

How do we survive (though some real leaders are asking themselves how we thrive.) As I work to advise them, I stumbled on something I wrote in early 2001, another period of economic challenges. As I work to advise them, I stumbled on something I wrote in early 2001, another period of economic challenges. This is impossible.

Objectives and Key Results 121

Objectives and Key Results Clients Drivers/motivators Start-ups 121

Search Engine Land

MAY 6, 2024

So if you want the bullet points, here’s my best attempt: A mentor : Mark understood the world and how to win within its parameters better than anyone. An award winning marketer : Mark has been winning awards for his work since 2015. I was very lucky to get to know Mark while working at the same ad tech company.

X-functional 119

X-functional Sports Represent Start-ups 119

Martech

APRIL 29, 2024

Generative AI is rapidly transforming marketing, introducing new capabilities that disrupt how we work. However, for sustainable progress, everyone must be willing to invest effort and adapt to new ways of doing things. Enlist ‘champions’ to help shape a plan Because AI implications are so expansive, you can’t do this alone.

Legal 78

Legal Finance Drivers/motivators Meeting 78

Martech

NOVEMBER 17, 2023

This sets the stage for you, as a leader, to embrace the role of a unifier, breaking down silos and unlocking synergies through united efforts with your peers. Dig deeper: How to improve efficiency by combining two kinds of collaboration Coming together for success As a leader, you need to get everyone moving in the same direction.

Teamwork 102

Teamwork Construction Trust Growth 102

Search Engine Land

SEPTEMBER 12, 2023

Rather than focus on ecommerce holiday SEO strategies and campaigns – which you should (hopefully) already have nailed down – now is a good time to start thinking ahead to next year. One big change from last year is that you’re likely now fully using Google Analytics 4. Can you report on all the data you have before?

Gaming 141

Gaming Campaign Clients Start-ups 141

Salesforce

MAY 15, 2023

The Salesforce+ series Trailblazer follows leaders who showcase innovation and commitment to the community through inspiring, uplifting, and giving back to others. Mark your calendars; you won’t want to miss this! Through this support, she built her career, and now she gives back to others through her work at Blue Road Academy.

Education 98

Education Finance Follow-up Start-ups 98

Martech

JANUARY 25, 2024

So, let’s look at what we can do to make this new-year smell linger as long as possible for our email marketing efforts. If you find yourself in the front seat of the struggle bus, do what I do. And when you come up with your three words, don’t keep them locked away on your phone or in a document on your desktop.

Government 135

Government Strategize Start-ups Technique 135

Salesforce

SEPTEMBER 25, 2023

Would you believe there are some companies that attribute at least 20% of their earnings (before interest and taxes) to their use of artificial intelligence? What do these leading AI companies know that you don’t? What you need to do now Learn from, and adopt when appropriate, best practices from AI high performers.

Electricity 133

Electricity Appointment Sports CRM 133

Salesforce

SEPTEMBER 21, 2023

Veteran reps will tell you that sales isn’t as simple as prospect, pitch, and close. One way to overcome the slog: finding inspiration in tactical and insightful sales motivational quotes. One way to overcome the slog: finding inspiration in tactical and insightful sales motivational quotes. We’ve got you.

Drivers/motivators 64

Drivers/motivators Consult Quota Pitch 64

Search Engine Land

APRIL 26, 2024

This article will help you transition from a keyword-focused to a customer-centric SEO strategy, offering practical tips for integrating both approaches effectively. Remember, keywords don’t make purchases; people do (or at least for now). This is why focusing solely on keyword research or technical audit won’t do the job.

Product 107

Product Launch CRM Start-ups 107

Highspot

NOVEMBER 25, 2020

Though an in-person SKOs may no longer be possible, that doesn’t mean you can’t deliver a show-stopping virtual event. The key is to focus on educating and inspiring your team at three critical points – pre-, during-, and post-SKO – so they have the training and motivation they need to succeed in the new year.

Education 122

Education Drivers/motivators Sales Up-sell 122

Search Engine Land

NOVEMBER 20, 2023

“When you enable automatically-created assets at the campaign level, it will create headlines and descriptions for your RSAs. The main goals are to help you save time and provide incremental conversion opportunities with more relevant ads.” “Yes, you can review & remove assets you don’t want to serve any more.

Campaign 115

Campaign Engineering Closing Conversion 115

Martech

MAY 13, 2024

We selected Salesforce Community Cloud as our community software, worked with our marketing and communications team on a catchy community name and devised a plan to pre-seed the community with stimulating questions and topics for user engagement. They are critical to scalable return on investment. Sending company-branded swag (e.g.,

Growth 109

Growth B2B Launch Follow-up 109

Martech

DECEMBER 10, 2021

“I’m not a glass half full guy, I’m a glass always full and how do I get it to overflow?”. Where inspiration comes from. ” In fact, whether creative professionals realize it or not, they get inspiration from culture. No-one was doing it and it showed up in the world fresh – but familiar.” ”— expects it.

Up-sell 113

Up-sell Start-ups Campaign Clients 113

Salesforce

JULY 13, 2022

More people today align with companies that share their ethics and the research shows they will continue to support those brands — whether buying from them or working for them. With that, here are five campaigns leading the way, with takeaways you can apply to your own efforts. Join #TeamEarth. Hope Reef” highlights sustainability.

Campaign 98

Campaign Sports Trust Networking 98

Martech

DECEMBER 8, 2023

As you start the New Year, it’s time to consider a new approach to brand building. As you start the New Year, it’s time to consider a new approach to brand building. Are you ready to create your own masterpiece? Do you want to be the market leader in your category? Are you looking to increase certain KPIs?

Electricity 140

Electricity Represent Niche Campaign 140

Salesforce

MAY 4, 2023

What do a zebra and a Salesblazer have in common? She’s brave, resilient, and strategic — and loves working with the herd to get things done. She’s brave, resilient, and strategic — and loves working with the herd to get things done. Think of your favorite sports team, if you have one. Meet Zig the Zebra. And why a zebra?

Meeting 98

Meeting Sports Strategize Quota 98

Search Engine Land

MARCH 28, 2024

Pinterest provided insights into how its algorithm works while warning of the risks of overreliance on user engagement. To encourage other companies to follow suit and contribute to “building a more inspired Internet,” Pinterest published a new document titled ‘Field Guide to Non-Engagement Signals’ Why we care.

User Experience 88

User Experience Follow-up Process Product 88

criteria for success

SEPTEMBER 30, 2022

Simon Sinek , author and motivational speaker, famously said in his TED Talk, How Great Leaders Inspire Action , that the “why” behind what you do is far more important than what you actually do! Next, we will focus on the question, “ Why do I need a Sales PlayBook ?” Wait, what does that mean?

Sell 98

Sell Sales Drivers/motivators Promote 98

Sales Hacker

APRIL 4, 2024

And one of the best ways to do this? But with the guidance of David Nour, CEO of Nour Group , we will prepare you to have the most effective sales kickoffs. We’ll do this, in part, by ensuring you don’t make the ten biggest SKO mistakes we often see. Sure, inspiration is a must. With a sales kickoff (SKO).

Intrinsic 92

Intrinsic Objectives and Key Results Drivers/motivators Presentation 92