Martech

MAY 15, 2024

We discussed the importance of being able to translate technology and break down silos in organizations, all while never losing sight of the customer. How did this lead you to customer experience? And really all the pieces of a business come together to serve the customer better. Interview edited for length and clarity.)

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Healthcare Technology Technology Sports 98

Salesforce

MAY 6, 2024

Is your business ready for an audit? We’re talking about an AI audit, a kind of check-up on your AI systems to ensure they’re operating ethically, transparently, and within regulatory guidelines, with an eye toward understanding how they make decisions. No, not the kind involving accountants and IRS agents.

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Partners in Excellence

FEBRUARY 29, 2024

He was very focused on the customers and people he was prospecting. He researched others, understanding their roles and what their companies did, creating personalized emails. ” He said, “I don’t know, that’s why I’m prospecting him… ?” Why should I respond?”

Pitch 127

Pitch Prospecting Start-ups Conversion 127

PandaDoc

MAY 13, 2024

You already know who your customers are — but do you know what makes them tick and drives their decision-making? There’s no doubt about it: understanding customer behaviors and the reasons behind them can not only help you close deals but is a surefire way to keep buyers happy and fulfill the dreams of every sales lead.

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Closing Legal Real Estate Trust 52

Search Engine Land

MAY 9, 2024

Your online reputation is what users can learn about your brand within a few seconds. In this article, you will learn: How to properly monitor what is said about your brand online across different platforms. Why not all Amazon mentions might lead to the ecommerce giant (and what it means for AI). Who you do it for.

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Martech

APRIL 10, 2024

This translates into product development, where features aren’t simply bolted on but crafted to address the needs of marketers and their customers. We reconnect with that initial yearning, translating it into a message that resonates with customers. But those days are over. Well, not anymore.

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Martech

MAY 9, 2024

Understanding the “entry points” where your ideal customers first experience the acute pains your product or service can solve is critical for marketing success. Your customer likely experiences this pain frequently, perhaps continuously. So, why don’t you come to mind?

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Search Engine Land

MAY 13, 2024

Search tools have become so powerful that they grasp the meaning behind your questions, not just the individual words. This analogy will help us understand the systems powering entity search, giving you a newfound appreciation for the speed and accuracy we enjoy today. How can this augment your search results?

Engineering 115

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Partners in Excellence

SEPTEMBER 22, 2023

What business problem is your customer solving? If it isn’t, you are wasting your and the customer time. To effectively engage our customers in business conversations, we have to understand the and be able to talk to them about their business problem first. How does the problem manifest itself?

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Partners in Excellence

JANUARY 22, 2024

Sometimes, I feel like a broken record talking about Customer and Business Acumen. Yet these same leaders complain about the ability to connect to prospects and customers. Yet these same leaders complain about the ability to connect to prospects and customers. I ask: “How does your customer make money?”

Customers 109

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Martech

APRIL 25, 2024

What do you do if the vendor of one of your martech solutions gets bought? This can change many things, including price, customer service, contract enforcement and more. Know what you need and why. The most important thing is to understand why you are using the solution in the first place. “It’s

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Search Engine Land

MAY 14, 2024

A new era of customized AI models is emerging. Known as custom GPTs (generative pre-trained transformers), these tools enable SEO professionals to harness the capabilities of language models like ChatGPT and tailor them to their unique processes and philosophies. With the sunsetting of ChatGPT’s plugins, custom GPTs took center stage.

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Salesforce

DECEMBER 20, 2023

If you measured it today, how would your business score on AI transparency? Whether you’re using artificial intelligence (AI) to recommend products, develop drugs, or screen job applicants, you’re entrusting it with data without fully understanding how it makes decisions. It helps to follow a framework.

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Sales Gravy

JANUARY 23, 2024

Jeb and Ryan explore how buying is an emotional experience and sales pros that ask questions that get the story “why” behind the buyer’s “what” sell more. They dive into how curiosity and empathy are pivotal for transforming your sales approach. It's about seeing the world from the customer's perspective, feeling what they feel.

Sell 91

Sell Up-sell Engineering Conversion 91

Salesforce

JANUARY 4, 2024

Thankfully, email makes it possible for you to gain influence with your desired audience over time. A marketer’s job is to find and understand high quality leads, then help convert them to sales. In this piece, we’ll give you a clear understanding of drip marketing and how you can use it. Why use drip campaigns?

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Martech

APRIL 16, 2024

What matters is that you reach your customers when they need to be reached, with the right experience. Real-time marketing is not so much having all the answers all the time, but giving customers what they need, when they need it. Open the report What you’ll learn What is real-time marketing and how does it use real-time data?

E-commerce 112

E-commerce Hospitality Customers Strategize 112

Martech

APRIL 11, 2024

Here’s why. Indeed, marketers use AI to brainstorm ideas, write copy, generate content, improve audience targeting, build landing pages, analyze data, parse text and find insights, customer intelligence and more. But does that mean they don’t care about us meeting the company’s marketing objectives (effectiveness)?

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Martech

OCTOBER 24, 2023

AtData’s email address intelligence does more than just collect and interpret email data— it provides marketers with a holistic perspective on their consumers’ digital patterns. Businesses can leverage these insights to segment lists more effectively, create tailored omnichannel campaigns and optimize the customer journey.

Campaign 119

Campaign Conversion Customers 119

Search Engine Land

JANUARY 10, 2024

Whether you’re aiming for minor tweaks or bigger changes, this checklist will help set your SEO program up for success in the next 12 months. Gain clarity on business priorities for 2024 and beyond Before assessing your SEO strategy, you must understand where the business intends to go in 2024 and beyond.

Strategize 138

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Martech

MAY 8, 2024

Assess current marketing measurement Before diving into options that can help maintain insights, leaders must first take the following steps to conduct a marketing measurement audit: Identify how and why third-party cookies are used within your marketing practice. and “Does our attribution methodology use third-party cookies?”

Technique 110

Technique B2C User Experience Strategize 110

Martech

MARCH 14, 2024

The launch of OpenAI’s text-to-video tool Sora highlights a broader AI problem that too many marketers ignore: With so much AI-generated content out there, customers don’t know what’s authentic. Still, your company’s reputation plays an increasingly important role in influencing consumer decisions and any missteps with AI can damage it.

Trust 122

Trust Customers Healthcare Service 122

Search Engine Land

MARCH 13, 2024

I will share with you my top five tips to make your content feel more human and to ensure it speaks to the people digesting it. Be clear on who the content is for and what motivates them Knowing your customer goes back to the basics of marketing, but often when we get into a rhythm of delivering website content for SEO, it can be forgotten.

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Search Engine Land

JANUARY 11, 2024

Simply proclaiming your own expertise and trustworthiness is not enough. But amassing links solely for quantity won’t do much for your brand. The key questions become: Which links does Google see as authoritative endorsements? Here’s a quick way to check what other sites say about you: Google your website.

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Salesforce

MARCH 19, 2024

The company was poised for rapid growth, but it couldn’t train customer service representatives (CSRs) quickly enough to keep up with its expansion. Here’s why: An AI model is only as good as what it’s taught. Get the tips How does retrieval augmented generation work? That’s where RAG can help. That’s where RAG can help.

Trust 122

Trust Represent Start-ups Technology 122

Search Engine Land

MARCH 26, 2024

By understanding how some critical SEO research components translate into ASO planning – and implementing them effectively into your app strategy – you can improve your chances of achieving stronger app store visibility, stronger app visibility on Google and increased downloads.

Real Estate 95

Real Estate Pitch A/B testing Angle 95

Martech

APRIL 19, 2024

Here’s a playbook to help your company succeed when marketing on a local scale. This precision targeting ensures that your message resonates with the right target audience. This budget-friendly nature does not diminish the need for strategic planning; instead, it emphasizes allocating resources wisely to maximize returns.

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Search Engine Land

JANUARY 23, 2024

The sales team has competitive targets and is rewarded with performance-related commissions, which may explain why they’re so aggressive in their outreach. Editor’s note: Working on commission does not excuse overly aggressive or misleading outreach.) For example, sales reps don’t just sell advertising.

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Martech

MARCH 27, 2024

The systems they use to manage customers, fill their pipelines and generate new revenues are often outdated, incorrect and missing information. Maybe your systems are in a similar spot. Assign an administrator For starters, assign an administrator to your database. They’ll admit that. Can you blame them? Keep it simple.

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Territory CRM Manufacturing Pipeline 127

Martech

MAY 17, 2024

Like me, you’ve come across a flood of posts waving hands in the air — AI is a magic pill promising to skyrocket productivity, slash costs and practically do your laundry. Still, they aren’t very effective at understanding how your solutions are better, different or more valuable than your competitors’ So, what’s the next step?

B2B 62

B2B Strategize Technology Technology 62

Search Engine Land

FEBRUARY 27, 2024

These questions can guide your agency selection process, aiding in informed decisions. Understanding the importance of this part of the business 1. How many total paid search clients does the agency have and what is the average annual spend of their clients? Understanding your position 3.

Retail 105

Retail Clients Contract Campaign 105

Search Engine Land

APRIL 23, 2024

Answer: If your website has been removed from Google search after a core update, there are several steps you can take to improve your site’s visibility: 1. Assess the impact: Determine the extent of the decline in your website’s visibility and rankings.

User Experience 93

User Experience Clients Consult Engineering 93

Search Engine Land

FEBRUARY 21, 2024

To effectively reach and engage customers, businesses must adopt a multichannel marketing approach, leveraging various online and offline channels based on customer preferences. However, to ensure a consistent brand experience across these channels, it’s crucial to integrate SEO into the multichannel customer journey.

Customers 114

Customers A/B testing Strategize User Experience 114

Martech

APRIL 24, 2024

Insufficient customer groundwork to amplify technology’s business value. Given all that, let’s look at why marketers can significantly reduce these obstacles and boost martech utilization by aligning marketing technology with marketing processes. email communication, customer database, SMS communication, etc).

Process 116

Process Technology Technology Government 116

Search Engine Land

FEBRUARY 6, 2024

The more links you could acquire, especially from authoritative sites, the better your search rankings were supposed to be. This is why digital PR and SEO have become so integrated around reputation. It’s about reputation Google isn’t limited to analyzing link profiles; it deeply understands online reputation.

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Search Engine Land

APRIL 16, 2024

What matters is that you reach your customers when they need to be reached, with the right experience. Real-time marketing is not so much having all the answers all the time, but giving customers what they need, when they need it. Open the report What you’ll learn What is real-time marketing and how does it use real-time data?

E-commerce 83

E-commerce Hospitality Strategize Follow-up 83

Martech

SEPTEMBER 27, 2023

I would also encourage you to read the study and see how you compare with your peers because engaging your audience most effectively will require technology.) What caught my attention was that it was fundamentally the only reason that spoke to the customer, the entity that should be at the core of everything marketing does.

Customers 115

Customers Technology Technology Clients 115

Search Engine Land

OCTOBER 24, 2023

AtData’s email address intelligence does more than just collect and interpret email data— it provides marketers with a holistic perspective on their consumers’ digital patterns. Businesses can leverage these insights to segment lists more effectively, create tailored omnichannel campaigns and optimize the customer journey.

Campaign 98

Campaign Engineering Conversion Customers 98