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GTM 126: Reverse Engineering the Founder Journey: From Scaling Twitter Ads to $650M, 20 Years Operating, and a Webflow Acquisition | Guy Yalif

Sales Hacker

As the co-founder and CEO of Intellimize (acquired by Webflow), Guy brings a unique perspective from his journey through iconic companies like Microsoft, Yahoo, and Twitter, as well as his background in aerospace engineering. And then originally trained as an aerospace engineer. Jin, my co-founder, was an engineering leader.

GTM 101
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10 Things Startups Get Wrong Selling to Developers and Engineers (from the CRO Who Scaled Databricks from

SaaStr

Selling to developers and engineers isn’t like selling to any other buyer. ” The Fix : For technical products with technical buyers, hire sales leaders with engineering backgrounds. Ron’s Top Advice : “Hire the best, inspire them, motivate them, mentor them. Most startups get this completely wrong. .”

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How to boost audience engagement: Top strategies and techniques

Search Engine Land

Using progress tracking Use progress bars to motivate your audience to stay engaged. The weekly sharing tracker motivates users to post, comment and contribute to articles. Communities and forums can also improve your search engine results, as users often seek content from these discussion boards. Processing.

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Top 7 Google Ads and SEO synergies you should act upon

Search Engine Land

Ultimately, both are focused on increasing conversions from Google and other search engines, so it makes sense to bring these teams together for greater success. Diversify outside of Google Google is big and drives the majority of traffic, but it’s not the only search engine in town.

CTR 108
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Why causal AI is the answer for smarter marketing

Martech

Retention as a GTM driver: Analyze customer churn and expansion patterns to develop targeted strategies that boost net revenue retention (NRR) and lifetime value (LTV). It transforms marketing from pattern-spotting into a strategic GTM engine that drives revenue, growth and loyalty.

GTM 127
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5 Interesting Learnings from Freshworks at $800,000,000 in ARR

SaaStr

Biggest Growth in $50k+ Customers, Who Are 50% of Revenue The fact that NRR is flat even with $50k+ customers being the biggest driver of growth implies some contraction in smaller customers. Their EX Product is Primary Driver of Growth, Growing 33%. You really have to earn it in SaaS these days. #4.

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5 Interesting Learnings from ServiceTitan at $840,000,000 in ARR

SaaStr

60B+ in Payments Processed Annually: FinTech as a Revenue Driver ServiceTitan processes over $60B in payments annually, and while software remains their primary revenue driver, payments are a critical growth vector. But remember, this requires significant investment in product depth and breadth.