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Dumbing Down The Sales Organization

Partners in Excellence

Over the past several months, I’ve been on a bit of a rampage on sales and marketing automation tools. In the hands of great sales people, these tools have the potential of amplifying top sales performers capabilities tremendously. We’ve seen sales teams leveraging tools with great impact and amazing results.

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Creating an Online Course – No Skills Required

Adaptive Business Services

Now, I’m about as dumb as a box of rocks in this particular endeavor. How to organize the lesson materials. While I did need to invest in some new equipment and software to do so … the mechanics were not all that challenging once I got the wrinkles ironed out and the basics down. . Organizing the materials … not too bad.

Territory 133
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Virtual Selling Is Not The Same Thing As Digital Buying

Partners in Excellence

Of course, they are engaging sales people through virtual channels, but that’s an increasingly small part of how and where they spend their time in their digital buying journey. We know, collectively, they spend less than 17% of their time with sales people, virtually or in person. But we’re missing something important!

Sell 85
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Do We Really Want Our Sales People To Be Value Creators?

Partners in Excellence

We talk about sales people as problem solvers, working with our customers to identify and help solve their problems. Too many organizations seem so focused on their own efficiency, mechanizing our process, and transactionalizing our engagement strategies. In some ways, sales leaders revel in this.

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Expecting Our People To Think For Themselves

Partners in Excellence

Part of the reason is I’ve been consumed with doing my “day job,” which is helping clients drive higher levels of sales performance than they have ever experienced. These are about the only things that customers value in their interaction with sales people. These are the things that only a sales person can do.

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“Let’s Automate That……”

Partners in Excellence

However, too often, our automation efforts have the unintended effect of making us worse, dumbing us down. Hank Barnes and I were discussing an idea he had about improving insight delivery and sales performance in the discovery process. Some well intended sales enablement professional will take this idea, automating it.

CRM 48
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Is “Figuring Things Out” A Critical Sales Skill?

Partners in Excellence

It seems much of the trend in sales is to provide our sales people all the answers they need to cover every situation. We provide sales automation tools that instruct the sales person exactly who to call and what companies. We focus and instrument everything a sales person should do, striving for predictable revenue.

Sales 52