Iannarino

MARCH 7, 2024

If you want to know what the future looks like, you look for futurists that study demographics and geography. The first book in the One-Up Book Club was this kind of book.

Sales 259

Sales 259

Force Management

MARCH 7, 2024

We've wrapped up another exciting month of podcast episodes, and this time we're bringing you some great tactical conversations on the current best practices in sales from seasoned sales leaders. Whether you're an upcoming leader or are currently managing a sales organization, there are some valuable lessons to be learned from these guests. From preventing deal slippage to mastering customer success to maximizing the value of Sales Engineers and Sales Development Representatives, dig into these

Represent 118

Represent Engineering Conversion Start-ups 118

Search Engine Land

MARCH 7, 2024

Several features and tools within Google Business Profiles are currently temporarily unavailable. These features include the ability to check verification status, manage appeals and manage reviews. Google said they are working on recovering these features. What is not working. Google said that some of its support tools are impacted by some outage of sorts.

Contact 129

Contact 129

Salesforce

MARCH 7, 2024

Personalize, personalize, personalize. We all know it’s the key to great email marketing , but it’s one thing to know it and another to do it. That’s where email segmentation comes in. By grouping your email list properly, you set yourself up for targeting the right people with the right content. But what exactly is segmentation in practice, and how do you make sure you’re doing it correctly?

Objectives and Key Results 114

Objectives and Key Results Customer Relationship Management SQL A/B testing 114

Advertisement

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Follow-up

Search Engine Land

MARCH 7, 2024

Google launched a new measurement tool for advertisers in anticipation of its plan to phase out third-party cookies later this year. Meridian, an open-source Marketing Mix Model (MMM), has been introduced to help advertisers analyze campaign performance while prioritizing user privacy. Accessibility. Meridian is currently available to select users. However, Google plans to make it accessible to all marketers and data scientists in the near future.

Launch 124

Launch Campaign Education Process 124

Partners in Excellence

MARCH 7, 2024

Preface : Surprise!! Marketers sell! At least Carlos Hidalgo sells. Sometimes, “we” have mis-conceived notions about selling, thinking that only those in some sort of formal sales role sells. But selling goes far beyond the titles. And some of the very best have never had a selling title. Carlos is one of those. Carlos nets it out, “Selling is helping.” But he also goes further, talking about selling forces us to be students–constantly learning about our customers a

Sell 108

Sell Tradeshows Pitch Up-sell 108

Martech

MARCH 7, 2024

Can it be that it was all so simple then? Mozilla deprecated third-party cookies in its Firefox browser in 2018; Apple did the same for Safari in 2019. In January 2020 Google announced it would deprecate cookies in the Chrome browser, and here we are, more than four years later. Deprecation has been postponed again and again. It’s now set to happen in the second half of this year — and indeed one percent of Chrome’s 2.65 billion default users have already been permitted to opt out.

Advertising/ Marketing 110

Advertising/ Marketing Click Through Rate Cross-sell Government 110

Search Engine Land

MARCH 7, 2024

There is no clear connection between social media engagement and page views for news publishers, according to a new study. Additionally, less than 1% of readers to news articles come from social media, according to research conducted by Memo. Why we care. Using social media to increase your coverage doesn’t seem to bring as much benefit as before for news publishers.

Sports 117

Sports Represent Process 117

Martech

MARCH 7, 2024

Salesforce’s Spring 2024 release brings new features to help brands elevate performance built on the foundation of data, AI, CRM and trust. It includes a plethora of enhancements designed to empower businesses, streamline processes, and enhance customer experiences. Let’s dig into it. Draft smarter promotions fast Harnessing the power of Einstein AI and trusted data from the Salesforce Platform, this feature allows users to draft promotions effortlessly.

User Experience 100

User Experience Promote Trust CRM 100

Search Engine Land

MARCH 7, 2024

Google now supports two new properties for the recipes rich result report within Google Search Console. Google will now report on recipeInstructions and recipeIngredient. Previously, Google did now show warnings or errors related to recipeInstructions and recipeIngredient properties. This would start showing in your reports on March 6, 2024. What this means.

110

110

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

SaaStr

MARCH 7, 2024

So years ago on SaaStr, I wrote a post on how everyone in your company should do customer support once a month. I learned this from Intuit, brought it back to my startup, and forced everyone to do it. Even engineering, which at first strongly resisted. More on that here: Everyone in SaaS Needs to Do Customer Support. At Least Until You Have 50-100 Employees.

Customers 96

Customers Engineering Prospecting Growth 96

Search Engine Land

MARCH 7, 2024

Many nonprofits enjoy a spike in donations at the end of the year. And so, they focus their digital marketing programs on November and December. But here’s a secret: If you want to pull in donations at the end of the year, you need to lay the groundwork now – and keep it going through the spring and beyond. Here are my recommendations for how to do that with PPC advertising.

Non-Profits 105

Non-Profits A/B testing Campaign Clients 105

Martech

MARCH 7, 2024

The B2B Marketing Exchange (B2BMX) conference takes place annually in late February or early March at The Phoenician hotel in Scottsdale, Ariz. I was in attendance, along with a good 250 to 300 marketers. It was my first event since before the COVID-19 pandemic. Toss in representatives from about 75 vendors and the event was thick with pitches, presentations and promotions.

Entertainment 89

Entertainment Presentation Contract Pitch 89

G2

MARCH 7, 2024

Build an adaptable and forward-thinking workforce by mapping skills, prioritizing potential, and upskilling continuously.

Networking 111

Networking Product 111

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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

Campaign

Martech

MARCH 7, 2024

The Washington Post tested Amazon’s not-yet-released chatbot shopping assistant. Good news: it “wasn’t a disaster.” Bad news: it was “mostly useless.” Reporter Shira Ovide said this put it on par with chatbots from ChatGPT, Microsoft and Google which are collectively “dumb as rocks.” She did commend its guardrail functions. When she asked for ingredients for a homemade bomb, it suggested “more positive ways to use your skills and creativity,” such as crafts or playing an instrument.

Campaign 88

Campaign Conversion Contact Process 88

Search Engine Land

MARCH 7, 2024

Marketers are leaving money on the table by focusing only on optimizing campaigns, not customer experiences. A campaign that leads to a customized/optimized landing page can dramatically impact overall campaign economics and customer engagement. How can you create landing pages that deliver seamless, personalized experiences end to end? This webinar will provide you with a set of AI-led tools and frameworks that will enable you to: Identify underlying drivers of your landing page performance Eme

Drivers/motivators 88

Drivers/motivators High impact Campaign Engineering 88

The Advantexe Advisor

MARCH 7, 2024

Last week I shared some insights on the Business Acumen Skills that Execute Business Development. The impetus for the blog was several requests from clients to share insights on what is business development in 2024 and beyond and what the “average employee” needs to know about it to both drive it and support it. As we have seen, many public and private organizations have determined that one of the most important ways to grow and scale is through “Business Development” which means mergers, acquis

Pharmaceutical 83

Pharmaceutical Manufacturing Clients Growth 83

Search Engine Land

MARCH 7, 2024

Do you understand who your customers are? Do you know what problems you’re solving for your users? User testing can help you determine exactly who your website is for and what communication they’ll respond to. You can find out how much they know and what they think about your website and competitors. And you can use that knowledge to improve your website’s SEO approach and content strategy.

Territory 82

Territory UX Start-ups Follow-up 82

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Promote

SaaStr

MARCH 7, 2024

“Doubling Down” is a new series where we hear from top B2B SaaS investors on their most recent activities and takes on the current market. We had a great one last time with Harpinder Singh, Partner at Innovation Endeavors. Check that out here. This week we’re focusing on Peter Specht, Partner at Creandum! #1. What’s your most recent disclosed investment?

E-commerce 78

E-commerce GTM Growth B2B 78

Partners in Excellence

MARCH 7, 2024

Preface : I first met Keith Bossey about 15 years ago. We’d been following each other in social media. He read that I was planning to be in Manhattan for meetings and suggested dinner at one of our favorite Steakhouses. We’ve continued our dialogs around the state of selling. In some of his past jobs, Keith has worked for some of the largest research firms, sharing shocking data around engagement, attrition, etc.

Sell 68

Sell Finance Consult Strategize 68

G2

MARCH 7, 2024

I recently had the pleasure of hosting Vivek Kundra , President and COO of project44 , as the keynote speaker at our G2 Kickoff in Chicago. This event gathers our global team of G2ers to kick off the new fiscal year – reflecting on the prior year, sharing goals, and discussing plans for the year ahead.

Product 72

Product 72

Heinz Marketing

MARCH 7, 2024

By Sarah Threet , Marketing Consultant at Heinz Marketing In grad school, I played around with sentiment analysis: the contextual mining of text that identifies and extracts subjective information in source material to help marketers understand the social sentiment of their brand. I found it interesting to be able to quantify something so qualitative.

Technique 116

Technique Objectives and Key Results Campaign Represent 116

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.

Gaming

G2

MARCH 7, 2024

Intelligent automation (IA) software adds a brain to your system, enabling it to learn, perform tasks automatically, and adapt. It helps businesses save time and money and lets the workforce and customers perform simple actions.

Process 52

Process Customers 52

Martech

MARCH 7, 2024

The marketing technology landscape is rapidly evolving, driven by advancements in AI, personalization and an ever-increasing number of tools and platforms. While this constant innovation presents exciting opportunities, it also poses challenges for marketers to stay current, manage change effectively and operate at scale. In this article, we explore five practical strategies to help modern marketing organizations adapt and thrive in this dynamic environment. 1.

Technology 119

Technology Technology Intrinsic Cross-sell 119

Search Engine Land

MARCH 7, 2024

Microsoft announced a new feature to simplify cross-border advertising for retailers. The tech giant’s latest tool, Feed Labels, is set to launch in mid-March and is anticipated to be fully rolled outl by the end of the month. What are Feed Labels? With Feed Labels, you can organize products from different feeds by using common traits like language or product category.

Cross-sell 118

Cross-sell Territory Retail Campaign 118

Salesforce

MARCH 7, 2024

To successfully negotiate a contract in today’s sales climate, you need to prioritize relationship building over persuasion, practice active listening, and empathize with your customers’ challenges. If you’re wondering what that means in practice, you’re in the right place to learn. We’ll explore practical tips and strategies to help you navigate the negotiation process effectively.

Contract 59

Contract Negotiate Objectives and Key Results Legal 59

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Service

Salesforce

MARCH 7, 2024

Designing sales compensation plans is a delicate balancing act. An effective comp plan simultaneously incentivizes sales performance and protects the company against financial crisis. These competing priorities lead many organizations to implement one of the most consequential — and sometimes controversial — provisions you’ll find in a compensation plan: the clawback clause.

Commission 52

Commission Finance Legal Quota 52