Martech

AUGUST 28, 2023

Martech is cross-functional by definition. For martech to be successful, you need cross-functional alignment and support for the solution. From the moment you identify a capability gap in your platforms, reach out to your cross-functional partners. Do you have a forum to get support from X. IT/engineering.

X-functional 98

X-functional Angle Government Education 98

Sales Hacker

MAY 7, 2025

The importance of cross-functional stream teams for accelerating GTM initiatives. We identify cross-functional streams of work that have dependencies cross-functionally that we need to get done. Speaker 2: I wanna know how this insane growth actually happened. Functions under the CRO right now.

GTM 68

GTM Engineering Customers Cross-sell 68

Heinz Marketing

OCTOBER 25, 2021

What if it had X? That’s part of the role of marketing and the sort of the connection between products, the product world, product management, engineering, production, whatever, and the marketing function and how that sort of symbiotic relationship really should operate efficiently. What if it had Y? The objective is very simple.

Pipeline 122

Pipeline Sales Growth X-functional 122

ConversionXL

JULY 6, 2021

Industries known for high-priced products and businesses experiencing rapid growth also work. Their top of funnel ads and are aimed at educating providers: Using LinkedIn’s laser-focused targeting features (more on this later) this ad could land in front of target providers with aligned job titles and experience levels. Message ads.

CTR 129

CTR X-functional Campaign Price 129

SaaStr

JANUARY 24, 2022

Anita Kutlesa is a senior financial executive with nearly two decades of expertise driving performance through cash management, process improvement and strategic planning in start-up, high growth and restructuring environments. It will help you answer three very critical questions: (1) “How much money do you need to get you to $X revenue?” (2)

Finance 132

Finance Contract X-functional Start-ups 132

Search Engine Land

OCTOBER 10, 2023

Facebook, LinkedIn, TikTok, X, Pinterest): “I want to know” searches (through acquaintances and friends). Functioning as a source of business intelligence. Demand growth rate. Annual growth trends. Content selection : Focusing on aspects like inspiration, education, entertainment, persuasion, etc.

Objectives and Key Results 101

Objectives and Key Results X-functional Intrinsic Construction 101

ConversionXL

AUGUST 4, 2020

During this stage, you want to meet the people doing the main activities in each function, not the managers. . Are there any education or training systems?). Is there any training or education around CX? cross-functional teams) or working practices (e.g., Create a company-wide education program. Marketing team.

A/B testing 117

A/B testing Objectives and Key Results Education SQL 117

Sales Hacker

APRIL 22, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Harmony Anderson is an entrepreneurial marketing leader with deep expertise in building global GTM strategies at growth startups. She is currently the VP of Growth and Marketing at Superhuman, the most productive email app ever made for teams.

GTM 92

GTM Campaign Pipeline Launch 92

Hubspot

NOVEMBER 9, 2023

Despite dating all the way back to the MySpace era , marketing on X (formerly called Twitter) is still untouched for many businesses. Compared to other platforms, X has an intimidation factor. Behind its mysterious gestalt lies an enormous sea of opportunity for brands who learn to use X for marketing and sales.

Sell 81

Sell X-functional Networking Follow-up 81

Sales Hacker

MARCH 4, 2025

Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. You kind of have to grow up a little bit and start using more, you know, sales led growth tactics, and maybe starting with your time at Asana. [00:07:00] And then along the way.

GTM 73

GTM X-functional Start-ups Campaign 73

Sales Hacker

SEPTEMBER 28, 2021

In this episode of the Sales Hacker Podcast, we have Hakim Myers , Business Recruiter at Nextdoor , where he recruits for people, finance, and legal functions for startups. He recruits for people, finance, and legal functions, and he’s been in startup land since 2013. powered by Sounder. About Hakim Myers & Nextdoor [2:00].

Negotiate 104

Negotiate X-functional Legal Finance 104

Sales Hacker

JUNE 24, 2025

Atrix AI uses educational AI workshops to qualify buyers, build trust, and stand out in a noisy vendor landscape. Every early stage founder is told to focus on product and growth, but behind every product launch and revenue milestone is a team, and building that team is one of the hardest and most important parts of the journey.

GTM 69

GTM Legal Contract Go To Market 69

Hubspot

FEBRUARY 21, 2020

Have the right tools in place to automate and measure KPIs throughout the sales process, and educate your salespeople on how to hit, monitor, and celebrate them. Most CRMs come equipped with dashboard functionality. He’ll say, ‘Tomorrow you're going to focus on X — that's it. Just worry about doing X tomorrow.’.

Quota 95

Quota X-functional Objectives and Key Results Drivers/motivators 95

Heinz Marketing

MAY 16, 2022

That could be a self-help tool in a product led growth format. You may say, “I’m not a right fit for you because of X, Y, and Z,” but you still made an impression and made it clear who you are best for and that person knows other people that work for or lead companies or lead functions that could need you. .

Pipeline 97

Pipeline Referrals X-functional Cross-sell 97

SaaStr

AUGUST 20, 2019

In this session, Anna and Sameer will highlight SendGrid’s journey from growth stage through acquisition and why focusing on people and culture is mission critical to success as a company goes through the scaling process. But the growth rate was slowing. Instead of spending X millions per year, could we spend 2X?”

Growth 59

Growth X-functional Start-ups Conversion 59

Sales Hacker

SEPTEMBER 29, 2020

If you missed episode 128, check it out here: How to Unshackle Your Career Growth With a Mentor with Tom Martin. So I think there was definitely the education of a new way of working, a new category of a product that they can add. And everyone’s working together, how to educate the market, right. We’re on iTunes.

Contract 117

Contract X-functional Objectives and Key Results Legal 117

ConversionXL

SEPTEMBER 5, 2019

There are many ways to do this in R, most commonly the out-the-box factanal() function. Here’s the code in R for that (where x is your data frame): pcanalysis <- prcomp(x, scale = TRUE, center = TRUE) plot(pcanalysis). I’m a marketer, so I’m primarily interested in insights I can use for growth and advertising.

X-functional 115

X-functional Represent Follow-up User Experience 115

ConversionXL

MAY 14, 2014

He told me having eCommerce as the focal point for both Marketing & IT resharpened everyone’s focus and having one united goal has brought on promising (double-digit) growth. On-going battles for prime real estate, page layouts, copy and imagery persist and often burden cross-functional team performance and relations.

Conversion 124

Conversion Sell E-commerce Legal 124

ConversionXL

JUNE 26, 2017

Morgan Brown : Building a Growth Organization. Organize growth into a cross-functional team. Build your team – make sure they are focused on driving growth through testing. Growth is never done. Sujan Patel : Content As A Growth Engine. Value = ( knowledge + Skill ) x Attitude. Aim for impact.

UX 85

UX Cross-sell A/B testing Government 85

Hubspot

FEBRUARY 12, 2025

So, we decided to create a tool that could scan individuals Twitter (now X) profiles and generate content tailored to the individual. When we launched, we simply shared the link on X, hoping a few dozen users might try it out. The speed with which we scaled the server contributed to the exponential growth of the tool.

Minimum Viable Product 36

Minimum Viable Product X-functional Healthcare Territory 36

ConversionXL

MARCH 7, 2017

There are many ways to do this in R, most commonly the out-the-box factanal() function. Here’s the code in R for that (where x is your data frame): pcanalysis <- prcomp(x, scale = TRUE, center = TRUE). I’m a marketer, so I’m primarily interested in insights I can use for growth and advertising. plot(pcanalysis).

X-functional 102

X-functional Represent Follow-up Up-sell 102

ConversionXL

NOVEMBER 5, 2020

When clients ask, “Do you do X?,” Naturally, pivoting (or expanding) is an option if you’re hungry for growth. You must constantly educate yourself on the shifts and changes within your market. How you communicate as a function of that design is a critical problem that you should aim to solve. The former is simple.

UX 120

UX Clients Niche Service 120

Hubspot

OCTOBER 10, 2018

With projection-based AR, you could project a functioning keyboard on your desk. For example, a doctor can use this type of augmented reality to add a digital x-ray over part of a patient’s body during an operation. Augmented reality also has the potential to enhance education and learning. Talk about a growth opportunity!

Transportation 101

Transportation Drivers/motivators Healthcare Electrical Engineering 101

SalesHandy

SEPTEMBER 17, 2020

The email’s objective is to educate the prospect with essential benefits and nurture them for purchasing your product or services. I believe these can also help you in getting considerable growth in performance and revenue. It was a fantastic story of your growth, mistakes, and path to success. Regards, 3.

Prospecting 93

Prospecting Objectives and Key Results Sales X-functional 93

SaaStr

JULY 24, 2019

This is pretty simple, but when I look at this industry, a lot of times what I see is organizations crafting pricing packages that would enable, for example, an enterprise-wide license, where an organization pays you X amount of money, and they have unlimited seats, unlimited usage. We’ve added a technical account manager function.

X-functional 61

X-functional Engineering Clients Start-ups 61

Heinz Marketing

JUNE 7, 2021

But it’s also a great way to then go back to your business partners and get that partnership and buy-in when you can quantify, “Hey, we’re spending X amount of time building decks, how can we do some things to lighten the sales load?” ” Or, last year in particular, a lot of time in internal meetings.

Pipeline 129

Pipeline B2B Sales Cross-sell 129

SaaStr

APRIL 23, 2019

Learn what he did differently the second time around and the specific decisions he made to drive growth among B2B companies with Brex. We’ll also talk about growth, and fundraising, and we’ll have some time left for Q and A, as well. Building the basic functionality. Want to see more content like this session?

Launch 84

Launch Pitch Niche Negotiate 84

Sales Hacker

AUGUST 30, 2018

CR(t) —The conversion rate as a function of time to get to a single SQL. Content — Use of content to educate prospects so they visit your app, website, send you an email etc. We call this a 3 x 3 account — a term coming from organizational selling. Four Prospecting Approaches. 1) Responding to an Inbound Lead.

Prospecting 58

Prospecting SQL GTM X-functional 58

Sales Hacker

JANUARY 12, 2021

Productivity: The growth pillar you should always manage [14:41]. So think of all the functions that are interacting with a buyer or customer all the way from the initial point of their life cycle to the time that they spend with us as a customer. We’re on iTunes. And on Stitcher. Show Agenda and Timestamps. Show Introduction [00:10].

Product 66

Product X-functional Retail Technology 66

SaaStr

DECEMBER 31, 2019

Learn how to apply consumer grade growth, engagement, design, and prioritization strategies to increase adoption within your products. Shanee Ben-Zur | Head of Marketing & Growth @ Crunchbase. She founded Box’s growth team as well as the product operations team. So Bela, you founded the growth team.

Product 60

Product B2B X-functional Growth 60

SaaStr

OCTOBER 29, 2019

Learn actionable monetization tips from a Product/Growth operator turned VC. I began my career in new product development and starting in 2011 got really excited about the high growth phase of a company. If you value speed, you might up in for an Uber X. I had a cross functional team that owned pricing and packaging.

Price 43

Price X-functional Cross-sell Drivers/motivators 43

Hubspot

MARCH 10, 2016

Blogging is a core component of inbound marketing, as it can accomplish several initiatives simultaneously -- like website traffic growth, thought leadership, and lead generation. The practice of closed-loop marketing is being able to execute, track and show how marketing efforts have impacted bottom-line business growth. 74) QR Code.

Networking 78

Networking Engineering Non-Profits Follow-up 78

Heinz Marketing

FEBRUARY 24, 2020

So there was a whole market to serve in terms of educating sales teams and sales organizations about technology. And the approach that you take to this is going to really depend on where your company is, where you are in your growth phase in your business. Selling Power started the Sales 2.0 Conference, which is now the Sales 3.0

Pipeline 67

Pipeline Sales Cross-sell Up-sell 67

Sales Hacker

MAY 20, 2025

With over 20 years of experience across RevOps, SalesOps, and MarketingOps, including time at IBM and high-growth SaaS companies, Navin has built a reputation as one of the sharpest operators in the game. Hes known for building scalable systems, ruthless prioritization, and a clear-eyed view of how AI is reshaping operations.

GTM 102

GTM Engineering Growth X-functional 102

SaaStr

JULY 8, 2020

Aileen Lee: But these are also super… I mean, you were talking about growth stage companies where they’ve got strong product market fit. Jason Lemkin: So, traditionally in normal and good times, there is a sort of very slow-paced pressure as a VC, which is to do X deals a year. It’s too much of a forcing function.

Pitch 78

Pitch Start-ups Up-sell Technology 78

ConversionXL

APRIL 3, 2018

CXL Live is our flagship conference about growth and optimization. Amazon built its growth on top of these 4 pillars: Customer Centricity. Hana Abaza – Thriving on Change, Driving Growth and Lessons Learned at Shopify. Ed Fry – Customer Data Operations: Unleashing your hidden growth engine. Fastest fish wins.

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106

Sales Hacker

MAY 27, 2025

Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. there’s some very clear areas where the AI is just going to be better at this particular job function or set of workflows. A buyer has more power than they’ve ever had.

GTM 66

GTM X-functional Start-ups Go To Market 66