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From friction to flow: A marketer’s secret productivity engine

Martech

And our brain is at the helm — determining how to respond to everything outside of it and communicating through patterns of electrical activity produced by neurons. This electrical activity is called “brainwaves.” The post From friction to flow: A marketer’s secret productivity engine appeared first on MarTech.

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Milton Hwang: Spotlight on the expert

Martech

We spoke about his circuitous path to marketing through electrical engineering and the early days of ecommerce at GE Healthcare, where he worked for many years, reporting to both the CMO and CIO. Presenting at conferences is very different from a writing forum. A: Sign me up any day, I’d rather be on stage presenting!

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Martech’s moment of truth: Why product excellence beats slick sales pitches

Martech

It’s a scene from a bygone era when companies could woo clients with flashy presentations and empty promises. Forget the bells and whistles, the jargon-filled presentations and promises of a one-size-fits-all solution. Innovation without usability is like a Ferrari without an engine — looks impressive but is ultimately useless.

Pitch 105
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Mastering NLP for modern SEO: Techniques, tools and strategies

Search Engine Land

Modern search engines like Google now rely on advanced natural language processing (NLP) to understand searches and match them to relevant content. Instead, it sends a message to a low-level program, which instructs the computer on how to manipulate and process electrical signals coming from the keyboard.

Technique 123
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#BuildingBetter: Trading Tech Burnout for a Culture of Compassion

Highspot

The same curiosity and customer obsession that make the industry so electric can also be a source of stress for employees. On Building Stronger Teams with Ken Jung, Software Development Engineer. When I first started at Highspot as an engineer, everything was so new. On Being Present with Kendra Dale, Sr.

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“My Obsession To Provide Customer Value,” Christian Mauer

Partners in Excellence

I then studied Electrical Engineering at the Swiss Federal Institute of Technology, specializing to the max. As a student, I had to buy my first scientific HP calculator not in a shop but directly from a sales engineer at the local HP office. I can understand the treatment I received, being a tiny fish for the sales engineer.

Customers 121
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Yes, And: How Learning Improv Made Me Better at Sales

Outreach

My goal is to introduce you to some improv techniques that will help you become better on the phone with customers or prospects, presenting ideas, or even interacting with others in the workplace. When I told my mom this, she gave me the answer I expected to hear: “You studied Electrical Engineering, Andrew.