Partners in Excellence

MARCH 31, 2024

As a degreed engineer, I had some hesitation about jumping into sales. One day, I may be touring a production line of one of the world’s leading electric vehicle manufacturers while we discuss the needs they have in staying on the leading edge of that industry. My job is fun! That is why I love sales!!

Sell 139

Sell Electricity Manufacturing Quota 139

Sales Hacker

JUNE 17, 2025

But behind every product launch and revenue milestone is a team – and building that team is one of the hardest and important parts of the journey. Product and Go-To-Market. Product and Go-To-Market. Build the team that builds the company.” – that is part of your go-to-market strategy responsible for growth.

GTM 81

GTM Customers Construction X-functional 81

Search Engine Land

OCTOBER 11, 2023

Google is known for sticking to plans and trying to make its products work. Ecommerce queries for products will see a spike as products are prominently displayed in the AI overviews. Great product images will likely have an impact on CTR, just like a good thumbnail on YouTube or attractive images in general.

CTR 132

CTR Electricity Real Estate Angle 132

Salesforce

OCTOBER 11, 2022

As more consumers start generating and storing their own electricity, they are creating a new energy economy with benefits and opportunities for electric utilities. Newly empowered in every sense of the word, prosumers now influence the design and creation of new utility services and products.

Electricity 98

Electricity Customers Drivers/motivators Manufacturing 98

Martech

JANUARY 10, 2024

We spoke about his circuitous path to marketing through electrical engineering and the early days of ecommerce at GE Healthcare, where he worked for many years, reporting to both the CMO and CIO. I’m a non-traditional marketer in that I actually started in electrical engineering. A: Retrospectively.

Electrical Engineering 111

Electrical Engineering Healthcare Electricity Technology 111

Search Engine Land

FEBRUARY 23, 2023

And while Jessica Bowman , CEO of SEO site SEOInhouse.com, conceded AI will eventually be the driving force behind scaling content production, she noted, "I would see it as a rough first draft that needs [to be] fact checked and [edited] for tone, voice and uniqueness."

Electricity 103

Electricity Angle Clients Campaign 103

Martech

MAY 24, 2022

This data overlay can range from simple elements such as the lines displayed in a car’s rear-view camera while reversing to more complex product presentations for B2B clients. This 3D image can then be inspected in detail to provide customers with a better insight into the product. AR in architecture and design. AR in tourism.

Sports 141

Sports Construction Gaming Transportation 141

Partners in Excellence

JUNE 10, 2012

We also provided a lot of services (for a fee) that got those boxes to do something other than consume a lot of electricity. One of the very first ideas I promoted with my bank was a new way improve the productivity of the people they had processing credit card transactions. Sometimes customer need a product and will ask for it.

Sell 109

Sell Electricity Manufacturing Up-sell 109

Adaptive Business Services

APRIL 23, 2025

I spent the bulk of my latter career in the electric sign industry. The electric sign industry is custom manufacturing combined with multiple levels of approvals including municipal permits. It often entails coordinating with a variety of other trades ranging from architects and engineers to general and specialty contractors.

Process 71

Process Electricity Government Manufacturing 71

Sales Pop!

JULY 7, 2022

Case studies – These are detailed write-ups of your product or services that were successfully implemented to solve a specific problem for a client. Product roundups, reviews, and comparisons – These include product descriptions and reviews, along with buying guides. Also, longer articles receive more backlinks.

Electricity 130

Electricity Up-sell Pitch Product 130

SaaStr

OCTOBER 21, 2022

For example, it took forty-six years from the advent of electricity for one-fourth of the population to use it. Marketing was not always a data-rich environment, but now, a modern growth team can tie marketing together with product engineering and data analytics. “If Change creates opportunity. The area under the curve matters.

Electricity 107

Electricity Growth Technology Technology 107

Hubspot

APRIL 23, 2025

They partnered to produce BMW vehicles in China, helping BMW expand in a highly regulated market while Brilliance gained access to BMWs engineering expertise. Tech companies co-developing a product, then parting ways once its launched. Every joint venture is built on a contract that spells out how things work.

X-functional 56

X-functional Manufacturing Government Non-Profits 56

Search Engine Land

AUGUST 23, 2023

What would you search for on a search engine if you were looking for what we have to offer? What are the problems that our products or services solve? Have discussions about how the website will: Be easily accessible and crawlable for search engines. Google wants to rank the highest quality content in its search engines.

Electricity 95

Electricity Launch Engineering Follow-up 95

SaaStr

OCTOBER 21, 2022

For example, it took forty-six years from the advent of electricity for one-fourth of the population to use it. Marketing was not always a data-rich environment, but now, a modern growth team can tie marketing together with product engineering and data analytics. “If Change creates opportunity. The area under the curve matters.

Electricity 102

Electricity Growth Technology Technology 102

SaaStr

SEPTEMBER 15, 2023

Founder and CEO Girish Mathrubootham shares five big bets that paid off as he scaled this multi-product company. He believes happiness is contagious and that there are no leaders in software who aren’t multi-product. So, if he wanted to hire customer support, it could be a biomechanical engineer. Why is this important?

Gambling 111

Gambling Electricity Launch B2C 111

Martech

FEBRUARY 8, 2023

But while AI-generated selfies are certainly intriguing and fun, they quickly became quaint compared to the new AI-driven, internet-searching, info-generating answer engine that is ChatGPT , the most impressive and heralded of this first generation of AI-generated, conversation-driven, language-based technology.

Electricity 122

Electricity Drivers/motivators Engineering Start-ups 122

SaaStr

MAY 23, 2024

Coming from a more technical background, I do like technology driven service businesses and technical infrastructure, and have a keen eye on fintech/crypto, as well as AI driven SaaS platforms and productivity tools. Our current fund is about $380M of which we reserve about half for follow-on investments in our performing companies. #3.

Electricity 114

Electricity Drivers/motivators Growth Finance 114

Salesforce

JULY 25, 2023

Now they’re exploring this next generation of AI to understand how they’re going to take productivity to the next level.” 75% of the potential value from gen AI is concentrated in four functions: customer operations, marketing and sales, software engineering, and R&D. Demand and potential are both great. But so are the risks.

Government 98

Government Electricity Strategic planning Technology 98

Spiro Technologies

JANUARY 23, 2024

On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving and selling products, and of course, having fun along the way. Instead, today, we’re talking with the president of MAC Products, Inc., We had our own product line, which we still do to this day. Eddie Russnow.

Manufacturing 59

Manufacturing Product Electricity Start-ups 59

Search Engine Land

MAY 25, 2023

For example, under the electrician category, Google shows two services related to “alarm installation” and “electric car charging." Monitor your GBP listing regularly and keep up with the latest product updates. The post How Google Business Profile pre-defined services can impact local SEO appeared first on Search Engine Land.

Service 101

Service Electricity Niche Engineering 101

Sales Pop!

DECEMBER 6, 2021

And although search engines do appreciate regular content, they prefer it to be of exceptional quality. On the other hand, posts like this one on realistic electric fireplaces by the US Fireplace Store should most definitely get to the point as soon as possible. Back up Your Information.

Electricity 130

Electricity Promote Finance Start-ups 130

Score More Sales

APRIL 27, 2012

Remember that conversations are not about you telling a prospect all the features and benefits of your products. Example: A marketing executive prospect works for an electric utility. Have data and understanding about their industry to leverage in your call on why it would be good to speak further. Those days are SO over, folks.

Prospecting 85

Prospecting Electricity Cold Call Sales 85

Score More Sales

APRIL 27, 2012

Remember that conversations are not about you telling a prospect all the features and benefits of your products. Example: A marketing executive prospect works for an electric utility. Have data and understanding about their industry to leverage in your call on why it would be good to speak further. Those days are SO over, folks.

Prospecting 85

Prospecting Electricity Cold Call Sales 85

Search Engine Land

NOVEMBER 6, 2023

Utility bills can include any of the following: electricity, phone, gas, water, sewage, trash, recycling, TV or internet. Tip: If you're unsure about your evidence or the process, consider hiring a product expert for help. If you’re in doubt, it’s best to hire a product expert to help you go through this process.

Process 111

Process Electricity Follow-up Promote 111

Search Engine Land

SEPTEMBER 6, 2023

“So does your content demonstrate it was produced with some degree of experience, such as actual use of a product? “This vehicle had a lot of electric batteries in the back that took up a lot of room, so it didn’t have a spare tire in the back. Or has the writer actually visited a place they’re discussing?”

Electricity 134

Electricity Trust Niche Launch 134

Hubspot

DECEMBER 17, 2012

For a company whose products or services aren't directly related to sporting goods, P&G generated more coverage for this campaign than a lot of other companies like Nike whose products relate directly to the Olympics. So was it successful? After just one day on the web, the video had been shared 99,294 times, and it generated 2.3

Campaign 78

Campaign Electricity Launch Gambling 78

Search Engine Land

JULY 25, 2023

Your product usage data, if it can be aggregated and published. Starting with your own data will naturally filter out a lot of content that’s written purely for search engines. Like everything else, they’re also an approximation of how Google’s search engine ranking system works. Your reviews.

Electricity 89

Electricity Engineering Promote Clients 89

Partners in Excellence

FEBRUARY 28, 2024

I then studied Electrical Engineering at the Swiss Federal Institute of Technology, specializing to the max. As a student, I had to buy my first scientific HP calculator not in a shop but directly from a sales engineer at the local HP office. I can understand the treatment I received, being a tiny fish for the sales engineer.

Customers 139

Customers Contract Consult Up-sell 139

Search Engine Land

FEBRUARY 1, 2024

Fast and slow thinking, and the friction between them, is why product detail pages should mix aspirational and factual content. So while it may be tempting to remove all the “marketing fluff” on the page when you’re optimizing a product page for search engines, I’d advise against it. Business email address Subscribe Processing.

Drivers/motivators 99

Drivers/motivators Electricity Trust Start-ups 99

Hubspot

FEBRUARY 4, 2020

I had the opportunity to sit down with Christina Mallon , the Global Head of Inclusive Design and Accessibility at Wunderman Thompson (the largest ad agency in the world), to learn how brands are creating more inclusive products and campaigns to reach an underserved audience. The video has great shots of the product being used by students.

Electricity 101

Electricity Promote Launch Campaign 101

ConversionXL

DECEMBER 3, 2018

They’d built a range of products that completely solved the problem—but they couldn’t reach their potential customers. Many B2B companies run into the same problem, particularly those that are: Complex, with products that require deep expertise to understand and use.

Niche 133

Niche B2B Manufacturing Education 133

Search Engine Land

JANUARY 7, 2023

And even if search engines are trying to understand more than just those words, showing specific words to users can make it a little bit easier for them to understand what your pages are about and can sometimes drive a little bit of that conversion process.” ” So, is keyword research obsolete yet?

Engineering 91

Engineering Non-Profits Electricity Networking 91

Hubspot

JULY 30, 2018

A smart system is the overarching command center that controls your individual products -- think, Alexa or Google Assistant. A device, on the other hand, is an individual product that reports back to that system -- think, Amazon Echo or Philips Hue lightbulbs. Smart Home Systems. Amazon Alexa. Ecobee4) and TVs (i.e. Wink Hub 2.

Electricity 78

Electricity Price Entertainment Technology 78

Hubspot

AUGUST 16, 2017

In business, a slogan or tagline is "a catchphrase or small group of words that are combined in a special way to identify a product or company," according to Entrepreneur.com's small business encyclopedia. Both formats grab consumers' attention more readily than the name a company or product might. What Is a Slogan?

Electricity 101

Electricity Campaign Launch Gambling 101

SaaStr

MARCH 1, 2024

An even more dramatic shift we’re seeing is that many of you are finding yourselves more productive these days. Engineers are more productive because Github’s Copilot writes 50% of code. ServiceNow has added GenAI into the product so you can do summarization and text-to-code. That’s every other line of code.

E-commerce 114

E-commerce Legal Launch Electricity 114

Hubspot

FEBRUARY 6, 2012

Search engines are taking social cues like social media shares into account when they're ranking your content, which means the more people you can get to share your content in social media, the better. To use a classic example, the makers of baking soda had a very specific use case in mind for their product: baking. Need I say more?

Electricity 78

Electricity Follow-up Engineering Start-ups 78

Spiro Technologies

SEPTEMBER 9, 2022

On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving, and selling products. Sprout is an amazing design studio focused on the visual and physical design of products. You guys work on some really cool products and help people really see what can be made of them.

Sell 89

Sell Manufacturing Electricity Start-ups 89