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Urban digital transformation: Insights for marketers from global smart cities

Martech

This project aims to save $100 million in electricity costs in its first 10 years. The lesson here: new launches — products, features, leadership changes or digital transformations — must be monitored and adjusted throughout the lifecycle of the campaign. Are you getting the most from your stack?

Territory 117
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GTM 126: Reverse Engineering the Founder Journey: From Scaling Twitter Ads to $650M, 20 Years Operating, and a Webflow Acquisition | Guy Yalif

Sales Hacker

I think in not too long, we won’t say these are AI companies. Guy Yalif: And so I think that’s one, really focus on what new use cases, what degrees of freedom does it enable you to do? Scott Barker: [42:41] Your new integration probably not, yeah.

GTM 101
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The Vertical SaaS Gold Rush: Why Non-Tech B2B Is Growing 250%+ Faster

SaaStr

“Industry Cloud” Becomes Standard Every major SaaS company will launch industry-specific versions of their platform. They’re just now making the move from spreadsheets and clipboards to software. Vertical SaaS Acquisition Spree Horizontal platforms will pay massive premiums to acquire vertical specialists.

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How to use Google Trends to analyze your competitors’ brand engagement

Search Engine Land

How do I increase the brand search for a new product launch? Use this to identify potential trends in messaging or product launches. Grok quickly shows the new product launch coverage. With “lectric,” Ahrefs returned a lot of mentions for “electric,” which was not a relevant brand mention.

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What Is a Joint Venture? [+ How It Can Grow Your Business]

Hubspot

Tech companies co-developing a product, then parting ways once its launched. Volkswagen and Rivian Volkswagen and Rivian made it official in late 2024, forming Rivian and VW Group Technology, LLC a venture dedicated to developing next-gen EV software and electrical architecture, with the first models slated to roll out in 2027.

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GTM 146: The Future of Search, AI, and Digital Presence with Mike Walrath, CEO of Yext

Sales Hacker

Our launch was eaten by Google in every way. What happened in 2009 was even as Google was consuming all of the kind of consumer search share, we saw the launch of the iPhone and then Android. Which in a lot of ways today is just it’s like electricity. And we had this horrible dilemma.

GTM 72
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GTM 151: AI-First GTM, Lean Teams, & Customer Obsession with Dennis Lyandres

Sales Hacker

But behind every product launch and revenue milestone is a team – and building that team is one of the hardest and important parts of the journey. They self-perform their own electrical work. Build the team that builds the company.” – that is part of your go-to-market strategy responsible for growth. There are real estate developers.

GTM 84