Search Engine Land

FEBRUARY 24, 2023

LinkedIn launches podcast network aimed at professional audiences 2022: The pilot program included shows about topics such as technology, recruiting and mental health, from external experts as well as its own in-house news team. Losing Google? Yahoo Mobile Head Boerries To Leave, How Will It Affect Yahoo Mobile? from accessing YouTube.

Negotiate 132

Negotiate Launch Electricity Networking 132

Lead Fuze

DECEMBER 15, 2023

The Hartford Steam Boiler Inspection Example To illustrate how companies leveraged quality informational materials long before the term “content marketing” existed, consider The Locomotive launched by Hartford Steam Boiler Inspection Company in 1867, which happens to be America’s oldest continuously published company magazine.

Electricity 52

Electricity Promote Engineering Entertainment 52

Hubspot

JUNE 26, 2019

With a platform as the foundation of your business ecosystem, you don't have to limit yourself to one suite of products -- you can add and subtract new applications and tools as your business grows and changes, without having to start from scratch again or deal with messy migrations. So, how exactly does a platform differ from a product?

Product 69

Product Electricity CRM Growth 69

ConversionXL

MAY 8, 2019

He argues that, if factors like price and product quality are perceived as equal, the seller who’s created a relationship with a buyer will win the sale. Further, you’ll never develop a brand that differentiates your products—your site will be just one more faceless ecommerce seller. Breaking down the blog–product barrier.

Closing 131

Closing Electricity Education Non-Profits 131

Salesforce

AUGUST 27, 2021

Instead, they want the ability to personalize their cars and services and move seamlessly between in-person and digital channels. Easily integrate scalable commerce services like AI personalization, search, SEO, marketing, and more into a purpose-built digital experience. Product recommendations. Learn more. Guided selling.

Electricity 52

Electricity Cross-sell Manufacturing Finance 52

Martech

JULY 16, 2021

Software vendors are no different, and who wants to get stuck with an unsupported product? Big martech suite vendors aren’t going to fail as companies, but they will kill or replace individual products at the drop of the hat. They are constantly buying other vendors and calving off pieces of their portfolios. Why we care.

E-commerce 123

E-commerce Electrical Engineering Government Electricity 123

ConversionXL

JUNE 2, 2022

In 2020, smart home and building automation platform iRidium mobile wanted to land bigger clients and announce new products. iRidium had a well-defined promotion process for their own product, but it took a back seat to sharing expertise. iRidium invited top tier accounts to product demos. how long they spent on the site).

Electricity 105

Electricity Campaign Pipeline Follow-up 105

Salesforce

JULY 28, 2022

In the case of General Electric, customers were getting frustrated trying to buy wind turbine parts on its outdated system. Users found the parts they needed quickly, leading to a 35% growth in the company’s user base after launch. Give customers control with self service. They typically use multiple systems to locate a product.

Original Equipment Manufacturer 52

Original Equipment Manufacturer Manufacturing Assembly Line Sell 52

ConversionXL

MARCH 11, 2020

Some 73% of Millennial workers are involved in B2B purchase decisions, and 85% of that group uses social media to research products and services for their companies. 83% of people discover new products or services on the platform, and 79% search for more information after seeing a post on Instagram. Image source).

B2B 113

B2B Education Promote Referrals 113

ConversionXL

SEPTEMBER 3, 2019

Should I buy this product? Customer service replied but couldn’t help, so they said they would replace it under warranty. If you have great customer service and warranties, make sure you communicate it (or risk losing all that value). This is a product in the $20–35 range. Product-level value proposition.

Electricity 117

Electricity Launch Click Through Rate Prospecting 117

Hubspot

JULY 23, 2019

This will put you ahead of competitors that launch their accounts later and might struggle to come up with creative post ideas. These platforms were either launched or completely rebranded in 2016 or later. Year Launched: 2017 (Founded in 2016). Year Launched: Founded in 2016 and unveiled in 2018.

Entertainment 101

Entertainment Launch Gaming Sports 101

Search Engine Land

MARCH 13, 2023

Highlight the expertise in your organization and in the content and services you provide. It’s probably no coincidence that Google announced the addition of “experience” in its search quality raters guidelines shortly after ChatGPT’s launch. a shopping page with minimal customer service information).

Electricity 99

Electricity Trust Engineering Consult 99

ConversionXL

JUNE 2, 2020

The language they use is vanilla, the product/service they offer like any other, and the marketing message is identical to that of their competition. Tesla has all the long-range electric cars now, but every single car maker will get there soon enough. Ninety-nine percent of products—even from no-name brands—just work.

A/B testing 162

A/B testing X-functional Price Gaming 162

Hubspot

DECEMBER 17, 2012

On Mother's Day 2012, P&G launched a campaign called "Thank You, Mom." For a company whose products or services aren't directly related to sporting goods, P&G generated more coverage for this campaign than a lot of other companies like Nike whose products relate directly to the Olympics. Bad timing, eh?

Campaign 78

Campaign Electricity Launch Gambling 78

Spiro Technologies

APRIL 12, 2023

On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving, and selling products, and of course, having fun along the way. And we service both OEM folks as well as larger distributors who ultimately then sell to OEMs. We service primarily the industrial market.

E-commerce 52

E-commerce Manufacturing Education Cross-sell 52

Spiro Technologies

APRIL 12, 2023

On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving, and selling products, and of course, having fun along the way. And we service both OEM folks as well as larger distributors who ultimately then sell to OEMs. We service primarily the industrial market.

E-commerce 52

E-commerce Manufacturing Customers Education 52

SaaStr

JULY 8, 2020

I essentially started off doing services in tech as a marketing person, and eventually went into product marketing and product management and realized that I have an incredible passion for products, and products that change the way that we work and the way that we do things.

Non-Profits 81

Non-Profits Teamwork Start-ups Engineering 81

SaaStr

JULY 9, 2019

With electricity, a lot of African nations never had legacy electrical grids. You need to have a really compelling reason why someone should try your product, and you need to remove all the barriers to adoption. What does that mean when you’re trying to build a tech product? It’s interesting.

Electricity 64

Electricity Education Start-ups Trust 64

SaaStr

OCTOBER 22, 2020

As for Ryan, he has spent an incredible 9 years at Okta in numerous different roles starting with running the product marketing team before moving to run the marketing team, leading to his promotion to CMO close to 5 years ago now. How does Ryan distinguish between the company story vs the product story?

Pipeline 66

Pipeline Cross-sell Launch Start-ups 66

Sales Nexus

JUNE 1, 2022

Craig details how he ventured into the world of sales, the mistakes he made early on as an entrepreneur, and the lessons he learned the hard way as a sales manager, all of which eventually propelled him into launching his own CRM and Marketing business. I went to work at NASA, for a NASA subcontractor as an electrical engineer.

Sales 52

Sales CRM Start-ups Lead generation 52

Hubspot

MARCH 2, 2015

But product innovation isn''t the only benefit of competition. When competing brands continually pour resources into driving awareness around a particular product or service, awareness around that product or service goes up. New Year''s, the Super Bowl, a product launch, and so on). and special sauce.

Electricity 78

Electricity Follow-up Cross-sell Market share 78

SaaStr

OCTOBER 16, 2020

Prior to founding Balsa, Paul was Senior Director of Product @ Slack and before Slack was a Group Product Manager @ Twitter where he was responsible for the home timeline, including timeline ranking. How does Paul approach such large product decisions today? What does really effective product marketing mean to Paul?

Product 69

Product Start-ups Electricity Finance 69

Hubspot

MARCH 11, 2016

Hewlett and Packard became friends in 1934 after they had both graduated from Stanford University with degrees in electrical engineering. In 1938, they rented a garage in Palo Alto and started working on their first product: an audio oscillator for testing sound equipment. The original garage entrepreneurs (garagepreneurs?),

Gambling 51

Gambling Electrical Engineering Launch Electricity 51

Hubspot

JUNE 18, 2012

if you use general terms like, well, "tractor," you're going to get traffic from searchers looking for commercial electric tractors, private gas tractors, and commercial solar powered tractors. This can help reach people who have already showed interest in your website and may be a good fit for your product or service.

Campaign 77

Campaign CTR Networking Click Through Rate 77

Hubspot

DECEMBER 25, 2012

When all sorts of companies across every industry try to find a tie-in -- any tie-in -- between their product or service and a holiday theme. s and Barneys' 'Electric Holiday' Campaign. Launch a holiday campaign that makes you look like a petty, poor sport. Ah, the holidays. The Walt Disney Co.'s

Campaign 75

Campaign Electricity Sports Presentation 75

Martech

DECEMBER 1, 2023

Boosting sales team productivity Focus on two things: people and processes. You don’t buy an electric screwdriver to drive nails, do you? Depending on whether you have a large or a small business development team, here are a few tips to skyrocket their productivity. This is an awesome opportunity to keep your brand top of mind.

Process 90

Process Customers Appointment Pharmaceutical 90

Martech

AUGUST 19, 2021

In a more focused space, Sangram Vajre likely brings the highly motivated #flipmyfunnel community with him (10,000) when he debuts on Terminus’s upcoming streaming service. No one wants to see their product advertised on a website pushing fake news, conspiracy theories or extremist politics. I can see them tuning into TV shows too.

B2B 112

B2B Electricity Retail B2C 112

Hubspot

DECEMBER 29, 2015

Ideally, the person in charge of crafting your new website will use your business goals, input from each department (marketing, sales, customer services) as well as your best customers to uncover functionality and messaging that needs to be on your website. 6) Not having a contract or clear Scope of Work (SOW).

Construction 51

Construction Objectives and Key Results Contract Electricity 51

Hubspot

AUGUST 16, 2017

In business, a slogan or tagline is "a catchphrase or small group of words that are combined in a special way to identify a product or company," according to Entrepreneur.com's small business encyclopedia. Both formats grab consumers' attention more readily than the name a company or product might. What Is a Slogan?

Electricity 101

Electricity Campaign Launch Gambling 101

Salesforce

FEBRUARY 22, 2022

Experience Cloud customers launch fast, connect every experience to data, and tie everything together across a seamless customer journey. million electric customers and 1.8 It was a jumble of disconnected products requiring different skill sets and partner teams to maintain and update. Xcel Energy, a U.S.-based

Electricity 98

Electricity Customer Relationship Management CRM Relationship Management 98

SaaStr

MARCH 27, 2020

Today we are a team of 28 based here in San Francisco and our product is an AI writing assistant for businesses. We are a cross functional product, so those questions are pretty natural for us to be curious about. That’s a win for our product existing in the world. It’s going to impact productivity.

Start-ups 81

Start-ups Closing Prospecting Customers 81

Martech

APRIL 4, 2022

Where marketing strategy and experimentation intersect, you can rapidly and efficiently discover the right path forward, much like electricity following the path of least resistance. For example, the customer service department can contribute excellent ideas for tests based on their experience of interacting with customers daily.

Electricity 96

Electricity Strategize Growth Campaign 96

Hubspot

OCTOBER 6, 2020

A flanker brand is a brand a company releases in a product category in which it already has an existing brand. The hope is that the new brand helps increase the company's market share within that product category and serves the needs of prospects the original brand might not cover. General Electric. Flanker Brand.

Electricity 90

Electricity Healthcare Territory Sports 90

Hubspot

AUGUST 16, 2017

In business, a slogan or tagline is "a catchphrase or small group of words that are combined in a special way to identify a product or company," according to Entrepreneur.com's small business encyclopedia. Both formats grab consumers' attention more readily than the name a company or product might. What Is a Slogan?

Electricity 78

Electricity Campaign Launch Gambling 78

Hubspot

SEPTEMBER 23, 2020

Many of us are doing two types of livestreaming these days: online meetings or webinars with colleagues, and livestreams related to promoting our products or services. For our purposes we'll focus on the second type of livestreaming: promoting a product or service. Livestreams don't need to be perfect," Kristina says.

Transportation 100

Transportation Electricity Follow-up Angle 100

Hubspot

SEPTEMBER 5, 2018

Promote sales for both new and existing products. Introduce a new product or service to the market. Differentiate your product from your competitors’. Once products and services arose, so did the need to make them known. 1994 : The first email spam campaign launches. A Brief History of Advertising.

Promote 53

Promote Campaign Launch Gambling 53

Hubspot

SEPTEMBER 27, 2018

More practical applications of IoT include connected cars that can drive and update themselves and Amazon’s dash buttons that allow customers to reorder everyday products like Tide Pods or razor blades at the touch of a button. Once again, Amazon is leading the way with their Amazon Key service. Say goodbye to ding-dong ditch.

Transportation 76

Transportation Manufacturing Hospitality Healthcare 76