Sales Hacker

DECEMBER 17, 2024

Building ‘opinionated products’ and the importance of customer intimacy Lessons learned from scaling Twitter’s ad business from zero to $650 million in three years. Highlights: (5:22) The power of customer intimacy in product development. (15:41) 15:41) Scaling Twitter’s ad business and managing hyper-growth. (26:54)

GTM 99

GTM Engineering Electricity X-functional 99

Highspot

MAY 15, 2025

Regular updates tied to product changes, buyer feedback, and market shifts keep your deck sharp, relevant, and aligned with what your audience needs to hear. Old stats, irrelevant case studies, last year’s pricing. It helps you tell a story, highlights value, and guides the prospect to buy your product.

Pitch 52

Pitch Objectives and Key Results Presentation Price 52

ConversionXL

OCTOBER 2, 2018

Don’t expect a single paper to define, for all time and every business, the ideal pixel width for product images or sample size for accurate sales forecasts. Small-scale neuromarketing tests for product messaging may accurately forecast sales. Applying a neuroscience-based method to WTP for green electricity”. Study details.

Electricity 134

Electricity Territory Trust Hospitality 134

Adaptive Business Services

DECEMBER 26, 2019

I’d like to think that I’m pretty good at using ballpark pricing but I regretted doing so one time. When final pricing came through, and the specs had changed substantially, we were probably 30% above my ballpark figure. I also suggested a couple of companies that would be on a quality par (and pricing par) with ourselves.

Price 62

Price Electricity Appointment Business Services 62

Martech

AUGUST 18, 2021

It used to be that there were certain categories of products and services that needed to be purchased in-person, which was often the case, especially for big-ticket items. But now in the world of virtual and augmented reality, consumers are test-driving electric vehicles , and renters are inspecting and leasing their new home.

Retail 140

Retail Electricity Niche Technology 140

ConversionXL

JUNE 25, 2021

An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase. But it’s not a linear journey.

Launch 96

Launch Product Non-Profits GTM 96

Hubspot

JUNE 26, 2019

With a platform as the foundation of your business ecosystem, you don't have to limit yourself to one suite of products -- you can add and subtract new applications and tools as your business grows and changes, without having to start from scratch again or deal with messy migrations. So, how exactly does a platform differ from a product?

Product 78

Product Electricity CRM Launch 78

ConversionXL

NOVEMBER 10, 2013

For example, many e-commerce sites use automatic image sliders to display products, but study after study shows that automatic sliders tank conversions. Images feature a single product with high-resolution pictures & contrasting colors. Basically, your retina converts visual information from the real world into electrical impulses.

E-commerce 134

E-commerce Electricity Retail Price 134

Martech

JULY 9, 2021

Volkswagen has taken to visual discovery platform Pinterest to rev up curiosity about electric vehicles by allowing users to take its VW ID.4 Pinterest partnered with the production studio Unit9 to implement a technical, immersive 360 test drive experience. “Our A data-driven electric drivers’ experience. 4 for a virtual spin.

Electricity 104

Electricity Drivers/motivators Campaign Education 104

Martech

MARCH 6, 2024

Consider prospects honed in on your pricing page, those warm contacts interacting with your marketing materials and social media, or companies whose outdated technology screams for the ROI your solution provides. To tailor our outreach, we used Google Earth to assess rooftops, calculating the average monthly electricity bill.

Electricity 120

Electricity Non-Profits Construction Real Estate 120

ConversionXL

JANUARY 27, 2021

In short, the context in which your customers and prospects engage with your content, product, or ads can affect their behavior, even unconsciously. In another study, psychologists presented ten nonsense syllables to observers, five of which were paired with electric shocks. A great product? ” Source. Big budgets?

Electricity 139

Electricity Represent Product Presentation 139

Partners in Excellence

JUNE 10, 2012

We also provided a lot of services (for a fee) that got those boxes to do something other than consume a lot of electricity. One of the very first ideas I promoted with my bank was a new way improve the productivity of the people they had processing credit card transactions. Sometimes customer need a product and will ask for it.

Sell 111

Sell Electricity Manufacturing Up-sell 111

ConversionXL

MARCH 2, 2012

Somebody asked me the other day how can they charge more for their product. Like way more than people are used to paying for products in that category. The solution: create a new product category. All you have to do is call your product something else and build a different kind of experience around it. Verizon LTE 4G.

Electricity 89

Electricity Niche Price Up-sell 89

Hubspot

OCTOBER 6, 2020

That flagship brand serves typical fast-food fare at bargain prices. A flanker brand is a brand a company releases in a product category in which it already has an existing brand. It's much less expensive to sit back and let these brands continue to bring in cash than to launch any sort of new product to replace them.

Electricity 101

Electricity Healthcare Sports Territory 101

Salesforce

SEPTEMBER 24, 2021

These same people also identified lingering issues that prevented them from doing so: the higher prices of eco-friendly products and inconvenience ranked highest, with more than 60% of those surveyed thinking that living a more sustainable, eco-friendly lifestyle was more expensive overall. In a Southern Cross University survey of U.S.

Electricity 98

Electricity Government Contract Retail 98

Adaptive Business Services

APRIL 23, 2025

I spent the bulk of my latter career in the electric sign industry. The electric sign industry is custom manufacturing combined with multiple levels of approvals including municipal permits. The proposed signage package is sent to estimating for pricing and document preparation.

Process 71

Process Electricity Government Manufacturing 71

Salesforce

FEBRUARY 10, 2025

By 2030, there will be over 26 million electric vehicles on U.S. But for now, customers dont think to consult their utility when theyre considering an electric vehicle (EV) purchase. So, if your customer has recently purchased EV-related products, reach out with information on the special programs you offer.

Drivers/motivators 52

Drivers/motivators E-commerce Electricity Trust 52

SaaStr

MARCH 1, 2024

An even more dramatic shift we’re seeing is that many of you are finding yourselves more productive these days. Engineers are more productive because Github’s Copilot writes 50% of code. ServiceNow has added GenAI into the product so you can do summarization and text-to-code. That’s every other line of code. Drop in costs.

E-commerce 117

E-commerce Legal Launch Electricity 117

Hubspot

JULY 30, 2018

A smart system is the overarching command center that controls your individual products -- think, Alexa or Google Assistant. A device, on the other hand, is an individual product that reports back to that system -- think, Amazon Echo or Philips Hue lightbulbs. Char-Broil Digital Electric Smoker with SmartChef Technology.

Electricity 78

Electricity Price Entertainment Technology 78

Hubspot

FEBRUARY 8, 2013

Awareness - A person becomes aware of the product either through advertising or the recommendation of a friend. Interest - After having been made aware of the product or service and determining its relevance, the person expresses interest. At this stage, they might post a product review or share their experience with friends.

Electricity 78

Electricity Education Drivers/motivators Follow-up 78

Sales Pop!

DECEMBER 6, 2021

Their post on finding cheap flights is not just long: it’s useful and filled with plenty of advice that’s useful to anyone looking to fly at a more affordable price. On the other hand, posts like this one on realistic electric fireplaces by the US Fireplace Store should most definitely get to the point as soon as possible.

Electricity 130

Electricity Promote Finance Start-ups 130

Hubspot

NOVEMBER 29, 2021

You need to take a thorough, comprehensive look at how you're spending money, how you're producing your product or service, your acquisition and retention strategies, and any other crucial factors that impact your revenue generation or production costs. Strategically raise prices. Reshape your brand identity and reputation.

Profit margin 83

Profit margin Real Estate Non-Profits Transportation 83

ConversionXL

DECEMBER 3, 2018

They’d built a range of products that completely solved the problem—but they couldn’t reach their potential customers. Many B2B companies run into the same problem, particularly those that are: Complex, with products that require deep expertise to understand and use.

Niche 133

Niche B2B Manufacturing Education 133

Hubspot

SEPTEMBER 24, 2018

High Prices. How much something costs tells the consumer a story -- consciously or otherwise -- about that product’s quality. The price of an item can paint a vivid picture. An item’s price, by itself, delivers useful, and sometimes diagnostic information about the product,” writes Utpal Dholakia, Ph.D.

Electricity 78

Electricity Angle Price Campaign 78

Salesforce

FEBRUARY 14, 2022

Let’s do free services on all Apple products we sell. There’s no haggling over price or trying to sell you a car someone else returned. And once they came in, the enthusiastic staff would talk to them about electric vehicles, saving the planet, and migrating humanity to sustainable energy. There were no commissions.

Service 98

Service Customers Electricity Real Estate 98

ConversionXL

JUNE 2, 2022

In 2020, smart home and building automation platform iRidium mobile wanted to land bigger clients and announce new products. Integrators were interested in quality and margins, a more lucrative problem than end-users searching for a solution with the lowest price. iRidium invited top tier accounts to product demos.

Electricity 105

Electricity Campaign Pipeline Follow-up 105

Hubspot

DECEMBER 17, 2012

For a company whose products or services aren't directly related to sporting goods, P&G generated more coverage for this campaign than a lot of other companies like Nike whose products relate directly to the Olympics. The app has pictures and prices for everything the store sells and can quickly ring up items and collect payment.

Campaign 78

Campaign Electricity Launch Gambling 78

Spiro Technologies

SEPTEMBER 9, 2022

On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving, and selling products. Sprout is an amazing design studio focused on the visual and physical design of products. You guys work on some really cool products and help people really see what can be made of them.

Sell 89

Sell Manufacturing Electricity Start-ups 89

Hubspot

AUGUST 9, 2018

Another way Uber makes money is through surge pricing. Since they order massive amounts of products from wholesalers, they can negotiate a cheaper cost and sell them for a lower price than their competition. They also ship their products faster because they can store inventory in their own network of warehouses.

Drivers/motivators 68

Drivers/motivators Electricity Manufacturing Commission 68

Partners in Excellence

MARCH 5, 2017

Everyone understands the challenges of selling commoditized products. In the customers’ and markets’ eyes, there is no difference between these products, regardless the supplier. To win with commoditized products, we have to find some way to differentiate ourselves. Too often, we differentiate through pricing.

Customers 67

Customers Electricity Technique Pitch 67

Adaptive Business Services

OCTOBER 20, 2021

My background happens to be in the electric sign industry and I will be introducing a series of posts on this site that relate directly to that market. Product Knowledge. Product knowledge applies to budget, design, cost-justification, and competitive quotes! You have to know your product options and pricing inside and out.

Construction 71

Construction Electricity Angle Sales 71

Hubspot

APRIL 19, 2019

But imagine if some of the world’s fiercest rivals put their differences aside and teamed up to assemble the best product or service on the market. Could you imagine how electric an NSYNC-Backstreet Boys concert would be? When you’re online, you can check each store location’s prices and place orders. Image Credit: SimiCart.

Real Estate 78

Real Estate Electricity Sports User Experience 78

Hubspot

AUGUST 16, 2017

In business, a slogan or tagline is "a catchphrase or small group of words that are combined in a special way to identify a product or company," according to Entrepreneur.com's small business encyclopedia. Both formats grab consumers' attention more readily than the name a company or product might. What Is a Slogan?

Electricity 101

Electricity Campaign Launch Gambling 101

Understanding the Sales Force

MARCH 4, 2013

Otherwise, you are merely giving a free education to someone who will thank you, but buy from another person who can give it to them at the lowest price. Electric lights reduced the demand for candles. People WANT these advances in technology; they wait in line for new products at Apple stores!

Presentation 77

Presentation Electricity Up-sell Education 77

Martech

MARCH 20, 2024

“It doesn’t matter if you’re selling a cup of coffee at Starbucks, an iPad at Apple, or an electric supercar at Lucid Motors, there’s a common ingredient for success and growth that spans products, that spans industries — and that’s customer experience.” dealers (looking for the best price).

Electricity 67

Electricity Finance Consult Gaming 67

Salesforce

SEPTEMBER 19, 2023

Assumptive Close This is a true power move that requires confidence in yourself and your product. Instead of asking them if they’re ready to buy, you’ll ask how many products they would like or when the solution could be implemented. In a puppy dog close, offer a free trial of your product with no strings attached.

Technique 105

Technique Closing Sales Electricity 105

Search Engine Land

JULY 11, 2023

Perfect competition In a perfect competition market, the market is big, there are many buyers and sellers, and the products are similar. Companies don’t have much control over the price (the company’s market share does not impact the price), and the barrier to entry to this market is very low or zero.

Non-Profits 72

Non-Profits Profit margin Price Electricity 72