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The Power of AI for Climate Action

Salesforce

Ecopreneurs — leaders who transform an idea into an environmentally-oriented product, solution, or business — are building a wide range of AI solutions that are contributing to positive climate outcomes. Data center emissions vary widely from region to region because they rely on local electric grids for power.

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Newsom vetoes pioneering AI safety legislation

Martech

That industry accounts for almost 20% of the state’s gross regional product. Right now, it feels like AI innovation is less likely to be curbed by regulators than by shortages in the electricity needed to power it. Dig deeper: AI in marketing: Examples to help your team today Email: Business email address Sign me up! Processing.

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Urban digital transformation: Insights for marketers from global smart cities

Martech

Infrastructure modernization: A city’s new story Just as a product marketer plans a campaign around a new feature or function, cities are using infrastructure improvements to modernize their brands. This project aims to save $100 million in electricity costs in its first 10 years. Are you getting the most from your stack?

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GTM 126: Reverse Engineering the Founder Journey: From Scaling Twitter Ads to $650M, 20 Years Operating, and a Webflow Acquisition | Guy Yalif

Sales Hacker

Building ‘opinionated products’ and the importance of customer intimacy Lessons learned from scaling Twitter’s ad business from zero to $650 million in three years. Highlights: (5:22) The power of customer intimacy in product development. (15:41) 15:41) Scaling Twitter’s ad business and managing hyper-growth. (26:54)

GTM
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Google AI Overviews volatility continues: Rise, fall, repeat

Search Engine Land

In July, AI Overviews were less likely to appear for: General product searches (e.g., “shoes,” “furniture”). Specific product features (e.g., gooseneck electric kettle”) Other growth and volatility. AI Overviews also no occupy 12.5% less vertical space in Google’s search results.

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Google Business Profile: 6 frequently asked questions

Search Engine Land

This includes approved documents like a business license, tax certificate or utility bill (electricity, phone, water or internet). Look for answers from users with the “Product Expert” designation, as they have been recognized by Google for their expertise with Google Business Profile.

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Four Pros and Three Cons of Usage-Based Pricing (and How to Know If It’s Right for You)

Salesforce

But how you charge for your products and services is just as important. Usage-based pricing, also called pay-per-use or a consumption model, means that a customer only pays for the products or services they use. For example, the electric company charges customers for the amount of energy they use each month.