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What Generative AI Leaders Know That You (Probably) Don’t

Salesforce

We’ll highlight some of these high performers, including Schneider Electric , Rossignol , and General Mills. They’re more likely to use AI in product and service development, risk modeling, performance management, and more. High performers, on the other hand, are past that phase. They invest more and use AI more broadly.

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Why we care about AR and VR: A guide for marketers

Martech

This data overlay can range from simple elements such as the lines displayed in a car’s rear-view camera while reversing to more complex product presentations for B2B clients. This 3D image can then be inspected in detail to provide customers with a better insight into the product. VR in the sports industry. AR in tourism.

Sports 141
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Watching B2B TV: Thursday’s Daily Brief

Martech

No one wants to see their product advertised on a website pushing fake news, conspiracy theories or extremist politics. It’s part of a new trend that finds a number of vendors ramping up their video offerings, in some cases approaching the production value and authority of what viewers would expect from a committed TV publisher.

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These Brands are Proving How Effective Periscope Can Be

Hubspot

Early adopter brands on Periscope included some heavy hitters, like Red Bull, Target, Mountain Dew, and General Electric. Product releases. Spotify has also turned to Periscope to provide exclusive product announcements like the update made in May to add mood-based playlists and automatic song selection to match your running pace.

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This “Unfair” Advantage Separates Top-Notch Sales Teams from The Rest

Openview

But, while your rivals zip along the harbor like electric slot cars, you sputter along at a crawl. You need a great product (car). Instead of deals moving smoothly from first call to close as if they’re going through a predictable production line, they’re thrown into a violent tornado. And it costs you the race. Call structure.

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What's Sprite to Coca Cola? An Exploration of Brand Portfolios

Hubspot

A flanker brand is a brand a company releases in a product category in which it already has an existing brand. The hope is that the new brand helps increase the company's market share within that product category and serves the needs of prospects the original brand might not cover. General Electric. Flanker Brand.

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The Secret to Building Strong Sales Teams

Sales Hacker

Build Teams Like a Pro Sports Recruiter. Professional sports organizations think about building their teams in a very specific way. From there, it is the company’s responsibility to remove roadblocks and make new salespeople an expert on how to sell your product. They have a set number of positions to fill. The recipe is simple.

Sports 82