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How to align teams early with a strategic event workshop

Martech

Field marketing aligned incentives with their territory goals. The result: instead of scrambling to find speakers two months out, they had a pipeline of engaged customers ready to share their stories, creating a continuous content engine for the year. The result? Customer success mined quarterly business reviews (QBRs) for speakers.

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Key marketing lessons from startup to scale-up

Martech

For instance, both businesses depend heavily on search engine optimization (SEO) to improve visibility and attract organic traffic. Identifying variations in strategic approaches Where similarities exist, so do distinctions. Social media marketing is essential for both startups and large corporations.

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Unlocking AI’s potential in B2B marketing

Martech

While it can tell you about Quantum Physics or farming best practices in the Sub-Saharan regions of Africa, they completely lack the context of your organization, how your solution approach is better, how your capabilities are superior or why your audience needs may differ from competitors. Use prompt engineering to achieve this.

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Quota Relief: How and Why to Give It to Your Salespeople

Salesforce

If an organization lays off sales engineers for a specific product, for example, then the company may offer quota relief to the sales representatives for that segment. Have representatives review the plan: Show the plan to key representatives, including team members in different regions, to get input.

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The Early Days: How Veeva Hit $100m ARR With Just $3m Raised — And a Deep Vertical Focus

SaaStr

Go Ultra-Vertical When Everyone Says Go Horizontal – The Strategic Why The Contrarian Mindset Peter’s origin story: “I never liked to follow the herd. ” This contrarian nature became Veeva’s strategic advantage. I literally told my parents in first grade ‘I don’t want to learn how to read.

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The SDR Career Path: A Scalable Approach to SDR Development

Salesforce

Solutions Engineer: A Sales Engineer or Solutions Engineer is responsible for bridging the gap between sales and technical teams. The manager role involves strategic planning, performance analysis, and fostering a motivated and productive SDR team. SDR or Sales Manager: The SDR Manager oversees and guides the SDR team.

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CRO Confidential: How Codium Built A Billion-Dollar AI Company and a Winning Sales Machine with VP of Worldwide Sales, Graham Moreno

SaaStr

Some users report tasks that once took four weeks now taking just six hoursa game-changer for software engineering. Strategic Recruiting and Team Expansion Scaling a sales team at this pace requires aggressive yet strategic hiring. The real impact? Key Growth Drivers 1. Here are a few key areas Codium continues to optimize: 1.