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Google AI Overviews only show for 7% of queries, a new low

Search Engine Land

This trend or less visibility for AI-generated answers started in mid-April, when the number of Google Search results without SGE jumped to 65% , up from 25%. Here’s a screenshot showing the drop: Education, entertainment, ecommerce. For entertainment queries, AI Overviews fell from 14% to nearly 0%. Search query patterns.

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How marketers are leveraging Olympics’ focus on women’s sports to drive engagement

Martech

The visibility is increasing,” said Tania Salarvand, EVP of hospitality and entertainment for digital innovation company Globant. Local brands for this year’s Paris games are only 37% of sponsorships, according to sports and entertainment intelligence company SponsorUnited. In the U.S., What does this mean for marketers?

Sports 117
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Why B2B marketing must adopt B2C tactics

Martech

They want to be engaged and entertained. Another driver of this trend is agencies, who are thrilled at the chance to ramp up their creative output and inject some emotion into business messaging for a change. Maintain your authenticity and transparency Buyers know what’s up. Don’t create faked-up content, either.

B2C 134
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How AI-generated images could redefine product placement

Martech

Companies have been paying for characters to use their products since radio was the entertainment source. Dig deeper: The new frontier of visual content: A marketer’s guide to AI The SEO analogy A more subtle approach to product placement would follow an SEO approach, and that seems more interesting. Processing.

Product 126
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6 things to look for in a B2B influencer

Martech

As Yolanda Zaw of LinkedIn writes , B2B influencers are “not here to entertain with viral dance routines or trendy challenges. This goes just beyond having followers — although reach is important. Engagement with followers (44%). Instead, they bring deep expertise and credibility to the table.” Trustworthiness (52%).

B2B 118
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B2B Social Media Marketing: How To Build a Strategy That Works

Salesforce

They’re checking LinkedIn, but also scrolling through Facebook, Instagram, and TikTok for entertainment. Even though you’re trying to speak more to executives and decision-makers instead of the general public, you don’t always need to take a buttoned-up approach to your social marketing. Does your company have a blog?

B2B 109
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Content marketing and SEO: Creating an integrated SEO plan

Search Engine Land

Content marketing is defined here on Search Engine Land by Julia McCoy as follows: “Content marketing is the process of planning, creating, and distributing relevant, valuable content (like blogs, videos, podcast episodes, ebooks, guides, and more) with the intent of attracting and engaging a specific audience.” What is content marketing?