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How Sony Interactive Entertainment built a winning marketing data strategy

Martech

Loretta Shen, Director of Product Marketing at Salesforce, introduced Kana Roberts, Senior Manager of MarTech Measurement and Analytics at Sony Interactive Entertainment, at our recent MarTech conference. “At Sony Interactive Entertainment we were obviously working very diligently for the highly anticipated PS5 launch.”

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Marketing and Growth Lessons for Uncertain Times

ConversionXL

An article on growth and marketing in the middle of a crisis—the current one or any other—can seem tone deaf. And getting it right during the lean years, Bain reports , has a massive impact on companies’ growth rate after things improve: ( Image source ). Tim Stewart, trsdigital. But nothing gets better if we stand still.

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Top 5 social media platforms you should focus on

Search Engine Land

For the savvy marketer, that number represents a market they can tap into to drive business growth. If you’ve been wondering, I want to share the top five social media platforms you should focus on for business growth. You can also use Facebook groups to build a community around your brand and its products/services.

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The enterprise guide to elevating findability and ROI

Search Engine Land

The discipline of findability is centered around connecting the appropriate consumer with the suitable product or service, at the right moment and in the correct location – whether physical or digital. Allocation of consumer expenditures across product and service categories. Demand growth rate. Annual growth trends.

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Small Business Ecommerce: How To Compete with Big Enterprise

Salesforce

Here’s a few practical tips to help your quest for small business ecommerce growth. Looking for more commerce insights to drive growth? Compare this number against your industry average to determine whether your products or services are competitive. Simply put, people are looking for products and services.

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2023 Predictions: Digital media and advertising

Martech

At the same time, the explosion of ad-supported connected TV (CTV) and over-the-top (OTT) services gives advertisers more options in delivering ads to consumers. Price hikes on streaming services will continue to motivate consumers to accept ads in the new year. But how will marketers ride this wave?

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Why a Netflix ad-supported tier would be exciting for advertisers

Martech

As more TV viewers cut the cord and turned to streaming, Netflix held off on ads and clung to subscriptions as the primary revenue stream for their service. Streaming watchers are seeing their TV bills climb as they have to pay different services à la carte to watch hit shows on separate platforms like Disney+, Amazon, Hulu and Netflix.