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Reports: Perplexity ads to launch in Q4

Search Engine Land

AI search engine Perplexity is expected to launch ads in Q4 in “15 key categories.” Here are some categories where Perplexity ads will appear: Arts and entertainment. “These ads will be accompanied by text that highlights their products,” Adweek reported. ” Ad categories. Food and beverage Health.

Launch 104
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Measuring marketing’s impact: From metrics to growth

Martech

Through clear communication, marketing ensures the product features land as promised, maximizing its value.” Marketing adds value by telling meaningful stories that give credibility and inspire action,” said Frank Mesa, General Manager of Sports & Entertainment at Microsoft. Bank: “Engineering builds it, Marketing translates it.

Growth 122
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Interactive emails give your sales funnel a competitive edge

Martech

From spin-the-wheel discounts to mix-and-match product features, there’s so much you can achieve with the latest tech and a more playful approach. There’s also nothing wrong with an animated carousel highlighting products, offers and step-by-step instructions. Ask your subscribers to: Help name the new product.

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How marketers are leveraging Olympics’ focus on women’s sports to drive engagement

Martech

The visibility is increasing,” said Tania Salarvand, EVP of hospitality and entertainment for digital innovation company Globant. Local brands for this year’s Paris games are only 37% of sponsorships, according to sports and entertainment intelligence company SponsorUnited. In the U.S., What does this mean for marketers?

Sports 118
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B2B Social Media Marketing: How To Build a Strategy That Works

Salesforce

They’re checking LinkedIn, but also scrolling through Facebook, Instagram, and TikTok for entertainment. You have to provide content that’s informative and educational and positions your product appropriately for the right buyers, but they are still people scrolling through the feed. This doesn’t always have to be about your products.

B2B 109
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Your ecommerce calendar just got a year-round makeover

Martech

More traditional quarterly cycles of launching, pausing and reviewing are outdated when your audience is quickly pivoting between different occasions, whether it is a holiday, an industry-invented occurrence like Prime Day or Small Business Saturday, a major sports event like March Madness or a personal life moment. Entertainment (5%).

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How to develop a paid search strategy

Search Engine Land

Think of high-conversion keywords and dynamic product ads that directly showcase your offerings and promotions in the search results. Dig deeper: Lead gen vs. ecommerce: How to tailor your PPC strategies for success Evaluate first-party data Before you launch any campaigns, look hard at the first-party data available.