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Sales on the Rocks feat. Patrick “Pops” Garrett

Sales Gravy

Engagement and Word-of-Mouth: The interactive and educational nature of DrinkCurious’s tastings fostered memorable experiences that spurred word-of-mouth promotion, leading to increased client requests. By helping people understand the product, DrinkCurious creates a shared experience that builds rapport and leaves a lasting impression.

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Measuring marketing’s impact: From metrics to growth

Martech

Through clear communication, marketing ensures the product features land as promised, maximizing its value.” Marketing adds value by telling meaningful stories that give credibility and inspire action,” said Frank Mesa, General Manager of Sports & Entertainment at Microsoft. Bank: “Engineering builds it, Marketing translates it.

Growth 122
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How marketers are leveraging Olympics’ focus on women’s sports to drive engagement

Martech

The visibility is increasing,” said Tania Salarvand, EVP of hospitality and entertainment for digital innovation company Globant. Local brands for this year’s Paris games are only 37% of sponsorships, according to sports and entertainment intelligence company SponsorUnited. In the U.S., What does this mean for marketers?

Sports 118
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Digital marketing primer: Understanding strategies and measuring success

Search Engine Land

Social media platforms are then explored for additional information about the company, products, services and reviews. Higher quality leads: SEO targets users actively searching for related content or products, resulting in more qualified leads. Video content : Producing videos to educate, entertain or inform your audience.

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B2B Social Media Marketing: How To Build a Strategy That Works

Salesforce

They’re checking LinkedIn, but also scrolling through Facebook, Instagram, and TikTok for entertainment. You have to provide content that’s informative and educational and positions your product appropriately for the right buyers, but they are still people scrolling through the feed. You can focus on one message per post.

B2B 109
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Content marketing and SEO: Creating an integrated SEO plan

Search Engine Land

Defining marketing’s present and future Typically, content created and promoted will help the reader in some way and, in some instances, it will be purely for entertainment. Red Bull does a great job with entertaining content marketing by aligning themselves with lots of high-octane sports. Promote that content with: Outreach.

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Your ecommerce calendar just got a year-round makeover

Martech

About 78% of online shopping moments are not led by price promotions, which provides brands with an opportunity for richer storytelling and value-led engagement. Entertainment (5%). The research looks at the moments or missions that drive consumer behavior rather than the dates they are associated with, which include: Advocacy (25%).