Salesforce

JANUARY 12, 2023

Automation is a huge buzzword in the media and entertainment industry these days, for good reason: media and entertainment companies use it to fuel growth while keeping customers happy. Our out-of-the-box automation templates are made for the media and entertainment industry, and can help your teams become more efficient.

Entertainment 98

Entertainment Growth Service Strategize 98

Sales Pop!

DECEMBER 17, 2024

Progressive improvements in user-friendly digital platforms have shifted media consumption habits; people simultaneously create and receive real-time news, diverse personalized entertainment, and interactive content on a cheaper and larger scale digitally, which traditional media could not offer.

Negotiate 130

Negotiate Entertainment B2C Niche 130

Martech

MAY 23, 2022

There are simply too many distractions vying for audiences’ time, whether it be social media, entertainment channels, educational videos or other kinds of content. Fortunately, the demand for virtual events is high, and marketers have more opportunities to integrate event technology into their campaigns than ever before.

Technology 122

Technology Technology A/B testing Entertainment 122

Martech

JANUARY 3, 2025

The CTV space is expanding rapidly, with opportunities to shift from basic app-level targeting to more advanced methods like contextual and emotional targeting based on the tone of the content itself, said Jon Schultz, CMO of programmatic advertising company Viant Technology.

Sports 119

Sports Appointment Entertainment Gaming 119

Martech

JANUARY 14, 2025

Agencies leaning in Budgets will be tighter this year, so agencies will increasingly rely on technology to negotiate better deals for clients and measure campaign effectiveness. With the rise of other AI-powered advertising technologies, its likely to gain wider use. We predict that this next wave of contextual targeting Contextual2.0

Negotiate 129

Negotiate Advertising/ Marketing Cross-sell Technology 129

Martech

SEPTEMBER 19, 2024

Dig deeper: How in-store technology will bolster retail media networks Why we care. In this always-on omnichannel environment, It’s easier for consumers to jump in and out of the purchase funnel, so it’s important for brands to always be entertaining and helpful when they have a customer’s attention, O’Reilly explained.

Retail 120

Retail Networking Entertainment Campaign 120

Martech

DECEMBER 18, 2024

Dig deeper: How to move beyond performative segmentation and embrace authenticity The Gen Z health-tech revolution The health and wellness technology sector provides a perfect case study of these principles in action. Focus on entertaining them with authentic content and steer clear of heavy-handed advertising.

Entertainment 108

Entertainment Manufacturing B2B Education 108

Martech

JULY 16, 2024

” That’s Komo Technologies, an Australian activations platform geared to customer or fan engagement. It could also be described as an entertaining, gamified route to collecting zero-party data. .” Betting on Komo “One thing our company does well is plan out really big bets,” said Weiss.

Customers 110

Customers Sports Hospitality CRM 110

Hubspot

JANUARY 27, 2020

As a writer who loves covering emerging technology and human being, I'm surrounded by technology. It's safe to say that I'm a big fan of emerging media, technology, and innovation. As an individual, this technology is already impacting my life. As a marketer, I'm curious to see how brands could leverage smart technology.

Technology 101

Technology Technology Gaming Entertainment 101

Search Engine Land

AUGUST 8, 2024

Therefore, adapting human expertise and technology creates a competitive advantage. With views and engagement climbing, consumers rely on video for information, not just entertainment. Methods of targeting, designing creative and structuring campaigns have shifted, thanks to machine learning. Educational content. Product reviews.

Objectives and Key Results 89

Objectives and Key Results Education Entertainment Campaign 89

Martech

SEPTEMBER 27, 2024

Almost a third of brands signing deals with influencers over the last 12 months had no such deals in 2023 or 2022 according to tracking by sports and entertainment intelligence platform SponsorUnited.

Sports 73

Sports Entertainment Retail Follow-up 73

Martech

APRIL 26, 2024

Sam Altman’s proclamation that “movies are going to become video games and video games are going to become something unimaginably better” is more than just a prediction — it’s a vision of a new frontier in entertainment and content creation. This opens new possibilities for content that resonates on a personal level.

Entertainment 126

Entertainment Gaming Education Technology 126

Sales Pop!

NOVEMBER 13, 2024

Motion capture technology: The employment of motion capture systems has allowed the creation of more realistic and smooth avatar movements. Dependence on technology: Over-reliance on AI avatars might cause diminished human interaction and social skills, an issue that is already of great concern, particularly among younger generations.

Entertainment 130

Entertainment Government Technology Technology 130

Martech

AUGUST 24, 2021

Join thousands of senior marketers at MarTech , online September 14-15, for FREE to learn how high-performing companies are using marketing technology to meet critical data challenges and opportunities every day. Use technology to empower teams and elevate data measurement processes , featuring Sony Interactive Entertainment.

Entertainment 126

Entertainment Technology Technology Meeting 126

Martech

FEBRUARY 14, 2023

A scientist, entrepreneur and angel investor, Rana is also the bestselling author of “Girl Decoded: A Scientist’s Quest to Reclaim Our Humanity by Bringing Emotional Intelligence to Technology” (Penguin Random House, April 2020). He serves as CEO of Branded Entertainment Network (BEN).

Entertainment 117

Entertainment Networking Technology Technology 117

Partners in Excellence

MAY 29, 2025

As we look across all sorts of industries/markets, for example capital equipment, construction, financial services, healthcare, retail, consumer products, entertainment/gaming, real estate, technology, and others, we find their revenue models built on some or all of these four basic models.

Real Estate 81

Real Estate Healthcare GTM Construction 81

Martech

APRIL 24, 2025

This AI-powered system supports interactive graphics for sports, news, and entertainment storytelling. These tools use OpenAI’s gpt-image-1 technology. Tagboard launched Spark AI, designed for content and commerce teams to deliver shoppable moments during live broadcasts and events.

Launch 107

Launch Angle Entertainment Sports 107

Sales Pop!

NOVEMBER 8, 2021

The TV has given us a lot of entertaining movies and nail-biting games to see over the years, and this is all the more fulfilling with some family and friends coming over to your homes. These features are enough to entertain quite a group of people. Please don’t misunderstand that people should neglect their TVs because they shouldn’t.

Entertainment 130

Entertainment Gaming Technology Technology 130

Martech

MAY 8, 2025

It found that 64% adopted AI because the risk of falling behind drives investment in some technologies before they have a clear understanding of the value they bring to the organization. Furthermore, 37% said its better to be fast and wrong than right and slow when adopting technology.

Launch 85

Launch A/B testing Campaign Angle 85

Martech

MAY 16, 2023

Do they have the skills needed to adopt this technology and take full advantage of its capabilities? Not yet, according to Ricky Ray Butler, CEO of BENlabs, which uses AI to place brands’ products in entertainment and influencer content. AI requires human supervision As AI evolves, capabilities will expand.

Entertainment 131

Entertainment Technology Technology Consult 131

Martech

OCTOBER 30, 2023

I am the first generative AI chatbot for marketing technology professionals. Here are some tips to help you get started: Embrace the informal and fun tone: TikTok is all about authenticity and entertainment. Instead, focus on creating content that is engaging, relatable, and entertaining. I am trained with MarTech content.

Campaign 114

Campaign Entertainment Niche Angle 114

Martech

JANUARY 3, 2024

Yet, X saw the grand exit of big tech and entertainment brands last year. Social users’ top types of branded content on social channels include content that is meant to entertain (47%) and educational content (42%) — both are content types YouTube specializes in.” It’s not good business to be associated with vile conspiracy theories.

Entertainment 141

Entertainment Sports Niche Networking 141

Search Engine Land

FEBRUARY 19, 2024

Voice search is changing, seeing technological advances, and is impacting industries. They use it to navigate the internet and interact with technology. Voice assistants also offer interactive games, storytelling, and other entertainment options. Younger users (Gen Alpha) Younger users are using voice more often to find answers.

Entertainment 123

Entertainment Technology Technology Gaming 123

Martech

SEPTEMBER 13, 2021

Searching for best-of-breed marketing technology to manage your mountain of data? Discover time-saving solutions, cutting-edge marketing technologies, and actionable tactics to drive business success online this week at MarTech … for free ! How Sony Interactive Entertainment levels up their marketing data strategy , with Salesforce.

Entertainment 111

Entertainment Technology Technology Trust 111

Search Engine Land

JANUARY 5, 2024

Data for 1,000 commercial keywords was collected, using data from a logged-in New York-based Google Chrome account holder, over two days in December 2023.

Hospitality 140

Hospitality Entertainment Legal Finance 140

Search Engine Land

FEBRUARY 19, 2024

That’s what Gartner, a technological research and consulting firm, is predicting. It’s entertaining, perhaps informative or even useful directionally, but not unimpeachable. Will traffic from search engines to your website drop 25% by 2026 as a result of the rise of generative AI answer engines? Why we care.

Engineering 134

Engineering Entertainment Market share Consult 134

Sales Pop!

JANUARY 20, 2023

By providing virtual envelopes for various categories like groceries and entertainment, it allows you to organize your monthly expenses against an allocated budget amount – helping you stay on track financially. This means that you can continue with your usual work or entertainment without any interruptions and earn on the side.

Finance 130

Finance Entertainment Networking Price 130

Martech

DECEMBER 2, 2022

For instance, Fox Corporation is on board with their sports, news and entertainment properties. “It AWS Clean Rooms will enable data collaborations easily and securely in the AWS Cloud, which will help our advertising clients unlock new insights across every Fox brand and screen while protecting consumer data.”.

Entertainment 114

Entertainment Sports Campaign Clients 114

Martech

MAY 30, 2023

One of LinkedIn’s top technology voices, she is a globally recognized tech futurist and business leader specializing in augmented reality (AR), virtual reality (VR) and spatial computing. She is also CEO of Sixth Wall, a tech and entertainment company co-founded with actor/producer Mila Kunis and producer Lisa Sterbakov. In your inbox.

Entertainment 122

Entertainment Sports Gaming Technology 122

ClickFunnels

SEPTEMBER 28, 2021

We encourage you to embrace agile marketing because this approach makes the most sense now that you have the technology to easily, quickly, and affordably test various marketing ideas to see what works best for your business. Post a mix of educational, entertainment, and promotional content. Be as responsive as you can.

Campaign 256

Campaign Product Niche Promote 256

Martech

JULY 10, 2023

It’s the first time, maybe ever, that I was so flooded with excitement (and anxiety) over technological advances that I needed to pause. I experienced the latest AI-enabled tools and technologies that will transform how we interact with the world around us. You can learn more about Wol on Niantic’s website and try it at meetwol.com.

Entertainment 137

Entertainment Education Launch Presentation 137

Martech

AUGUST 17, 2021

Your All Access pass unlocks 75+ tactic-rich sessions featuring experts from Amazon Web Services, HBO Max, United States Soccer Federation, Sony Interactive Entertainment, Michael Kors , and dozens more. Leverage technology to empower teams and elevate data measurement processes. and loads more.

Entertainment 107

Entertainment Technology Technology Meeting 107

Martech

OCTOBER 22, 2021

SORT (Smart Optimization of Responsive Traits) is a new privacy-conscious, cookieless identity resolution technology from Perio Network, a global ad tech company focused on search, social, display and CTV/video advertising. The foundational technologies that help marketers target these segments are called identity resolution platforms.

Launch 110

Launch Entertainment Networking Technology 110

Salesforce

MARCH 25, 2024

Learn what’s ahead for this technology and see new ways you can use it to connect with your customers — of all generations. Because they don’t have as much of a generation gap technologically, they’re actually controlling the screen use a bit more,” McCrindle said. What’s next for generative AI and marketing?

Entertainment 119

Entertainment Technology Technology Trust 119

Martech

OCTOBER 19, 2021

This has been a familiar challenge in the marketing technology space for several years now. Lower consumer tolerance and higher expectations of brands are impacting “the composition and size of audiences for ad-supported media and entertainment brands.”.

Entertainment 110

Entertainment Represent Networking Start-ups 110

Search Engine Land

MAY 8, 2024

Why we care: As TikTok evolves into a lifestyle platform blending entertainment, community and commerce, its ability to facilitate discovery throughout the consumer journey makes it an increasingly effective touchpoint for digital marketing strategies that would leave a massive gap if TikTok were banned. more than other platforms.

Entertainment 98

Entertainment Government Engineering Technology 98

Hubspot

AUGUST 24, 2020

Technology and Home Office Equipment. You might choose to focus on technology such as laptops, keyboards, mice, and monitors. Another possibility is to concentrate on non-technological home office necessities such as ergonomic office chairs and standing desks. Entertainment. Home Gym and Fitness Gear.

Niche 100

Niche Entertainment Retail Gaming 100