Search Engine Land

SEPTEMBER 26, 2023

If a model is trained on English sentences, it learns the statistical likelihood of one word following another, allowing it to generate coherent sentences. Each person (or layer) adds something to the note before passing it on, which can end up with a coherent story – or a mess. self.scaling_factor = d_model ** 0.5

X-functional 103

X-functional Networking Gaming Represent 103

Martech

MARCH 1, 2022

Have you ever been in a meeting and had someone turn to you and say, “What do you think about Product X?” Keeping up with the acquisitions. If you have been keeping up with acquisitions in the past year and a half, this little quiz will be a breeze. You know, that landscape with more than 8,000 products.

X-functional 109

X-functional Hospitality Technology Technology 109

ConversionXL

SEPTEMBER 3, 2021

Like with SEO, there are rules you need to follow (to satisfy algorithms), best practices (depending on your goals and audience), and consistent testing and optimization. You’ll end up chasing false-positive click-to-install metrics that don’t improve conversion rate optimization. And, 65% of downloads happen post-search.

UX 121

UX X-functional A/B testing Follow-up 121

Salesforce

APRIL 15, 2025

Like many sports fans, I get excited about the Big Game but not just because it’s a fun showdown. It’s FanDuels biggest event of the year, with millions of users driving a massive surge in real-time gaming activity. But heres the thing: AI alone cant fix customer engagement.

CRM 90

CRM Service Customers Sports 90

Sales Hacker

JULY 21, 2021

That thing reps do where they call every lead every day until the customer finally picks up the phone? Let’s come up with a plan for some quick wins”. Unfortunately, optimize is not a magic word that you wave like a wand over complicated systems, hoping that they start functioning perfectly. Digitize everything!

X-functional 132

X-functional Sales Strategize Cold Call 132

Heinz Marketing

NOVEMBER 16, 2021

You might look at the platforms below and be thinking “there’s some missing” or “why isn’t X included?”, Hopefully the comparison below clears that up, in addition to the following quick start guides that will be focused on other areas of analytics and reporting. Let’s get into it!

B2B 122

B2B X-functional SQL UX 122

Hubspot

AUGUST 17, 2020

Growing up for me, becoming an influencer wasn't a job someone could aspire to be. In fact, in 2019 22% of Gen Z, 20% of millennials, and 16% of Gen X have made a purchase inspired by an influencer post on social media. They only need an engaged following.". The point here is that more followers don't always equal more sales.

Niche 101

Niche X-functional Referrals Gaming 101

ConversionXL

APRIL 25, 2016

If you’re launching a mobile app, you’ve likely considered the differences between optimizing a simple site and a mobile app or game. The GDN is made up of millions of websites, videos and mobile apps. For example, you sell coins in a game or users sell virtual products to other users. Image Source. Overall strategy.

X-functional 88

X-functional UX Objectives and Key Results GTM 88

Search Engine Land

MAY 13, 2024

The most effective B2B content distribution channels, according to a study by Content Marketing Institute , are: Email (87%) LinkedIn (81%) X (80%) Facebook (80%) YouTube (62%) The study also found that the top goals for B2B content marketing are brand awareness (86%), lead generation (85%) and engagement (81%).

B2B 109

B2B X-functional Pitch Click Through Rate 109

Hubspot

NOVEMBER 9, 2023

Despite dating all the way back to the MySpace era , marketing on X (formerly called Twitter) is still untouched for many businesses. Compared to other platforms, X has an intimidation factor. Behind its mysterious gestalt lies an enormous sea of opportunity for brands who learn to use X for marketing and sales.

Sell 81

Sell X-functional Networking Follow-up 81

ConversionXL

JUNE 30, 2019

You won’t know until you figure out what your competitors are up to. How does the user experience on my website stack up to the competition? How does your site's user experience stack up to the competition? Competitor X is doing Y. We should do that, too,” or “X is the market leader, and they have Y, so we need Y.”

UX 126

UX X-functional A/B testing User Experience 126

Hubspot

AUGUST 8, 2019

Percentage of leads followed up with. Percentage of leads followed up within target time range (for example, 8 hours). Percentage of high-quality leads followed up with. Sales ramp-up time represents the average amount of time it takes a new salesperson to become fully productive. Sales Ramp.

X-functional 101

X-functional Quota Cross-sell Contract 101

Search Engine Land

JUNE 7, 2024

In the best world as a business, you’re playing an infinite game, only looking to get better against your old “self” – constantly iterating on your product or service to be incrementally better than you were before. If they’ve told you themselves they’re looking for an answer to x or y, all the better.

Intrinsic 90

Intrinsic X-functional Angle Niche 90

Search Engine Land

DECEMBER 28, 2023

Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. A month later, YouTube stepped up its tactics to stop its users from installing ad blocked by disabling videos.

Retail 116

Retail X-functional Launch Non-Profits 116

ConversionXL

DECEMBER 13, 2022

How to improve A/B test results How to prioritize A/B test hypotheses How long to run A/B tests How to set up A/B tests How to analyze A/B test results How to archive past A/B tests A/B testing statistics How to do A/B testing: tools and resources. You may think your site works perfectly in terms of user experience and functionality.

A/B testing 127

A/B testing Objectives and Key Results X-functional Represent 127

ConversionXL

FEBRUARY 7, 2017

Qualifying a data point as an anomaly leaves it up to the analyst or model to determine what is actually abnormal and what to do with such data points. Especially in data sets with low sample sizes , outliers can mess up your whole day. So let’s go over some common strategies: Set Up a Filter in Your Testing Tool. Image Source.

A/B testing 84

A/B testing X-functional Represent Follow-up 84

ConversionXL

OCTOBER 26, 2022

Brands big (like Ray-Ban ) and small (like Scrub Daddy ) have grown to millions of followers and seen exponential ROI. In this way, TikTok’s feed is similar to the suggested content that other social media platforms serve up. By mixing up evergreen and trending content, you can ensure your channel never becomes stale.

Entertainment 115

Entertainment Customers E-commerce Objectives and Key Results 115

Salesmate

OCTOBER 28, 2020

With inaccurate forecasting, you end up putting your job and reputation on the line. In this blog, you will read about the following things-. Accurate forecasting can help a sales team function more efficiently and achieve as well as excel sales expectations. Lead Value = Sale value x Lead-to-sale conversion rate.

Territory 96

Territory X-functional Pipeline Appointment 96

SalesHandy

MARCH 21, 2023

You can add up to 30 different merge tags like {{first name}}, {{last name}}, {{location}}, {{country}}, and more. When you send a prospect a follow-up email ensure an adequate amount of time has passed between each email. All we want to know is how would that product help us I am investing X amount of money in it.

Closing 98

Closing X-functional Sales Follow-up 98

KO Advantage Group

JANUARY 11, 2020

Inside Facebook you could start by using the search tool to search for "friends of friends in X city". Or inviting them to an event or networking function. Now whether you choose to add a note or not is entirely up to you. This will give you a list of people that are second level connections. Filtering Prospects Using LinkedIn.

X-functional 77

X-functional Government Clients Prospecting 77

Hubspot

APRIL 4, 2023

Here, we'll cover 15+ questions that will likely come up in consulting interviews — and discuss best practices for nailing them. I've been following the company's work closely, and I've been impressed by [Achievement 1] and [Achievement 2]. In the world of consulting, problem-solving is the name of the game.

Consult 83

Consult Objectives and Key Results X-functional Construction 83

Hubspot

OCTOBER 1, 2021

As 2022 approaches and we move further into the new decade, some key CRM trends will shake up the industry as we know it. There's an all-star line-up of CRMs to choose from. However, a fifth of CRM users want slightly more advanced functions: sales automation, a central database, email marketing, customization, and reporting/analytics.

CRM 95

CRM Objectives and Key Results X-functional Pipeline 95

Sales Hacker

SEPTEMBER 29, 2020

Regie uses AI to create inbound, outbound, and even follow-up sales campaigns faster using over a billion rows of performance data across 75 industries. And then we’ve taken a bigger look at what company we want to be when we grow up, and now we also have a pre-signature tool as well.

Contract 117

Contract X-functional Objectives and Key Results Legal 117

Sales Hacker

MAY 9, 2019

Whether you’re building a sales compensation plan from scratch or re-building an old one, you should take the following steps in order: Understand the Basic Requirements of a Good Sales Comp Plan. Here’s a simple example to begin with that covers the SDR, AE and Customer Success Manager (CSM) functions: Table 1.

SQL 110

SQL Commission Customers Non-Profits 110

ConversionXL

MARCH 29, 2017

Typically, it’s a game of continuous small wins that add up over time… Morgan Brown , Inman News : “It’s a feedback loop. Ideation x Execution = ROI. But, you’ll notice that they all follow a similar flow… Come up with ideas. Let’s back up a bit first, though. via Growth Tribe).

Growth 123

Growth Process Objectives and Key Results A/B testing 123

Hubspot

OCTOBER 4, 2017

That is -- if the technology functions as it was designed, as USA TODAY'S Eli Blumenthal put it: Pixel Buds promise real-time translation, which if it works in real life as well as it does in this demo would be incredible. — But watch this live demo from yesterday's event, and you'll see what I mean: Come on. How cool is that? 4) Pixelbook.

Product 78

Product X-functional Price Technology 78

Hubspot

JUNE 25, 2018

When “The Life Changing Magic Of Tidying Up” became popular, I felt instantly validated. Once the allotted amount of time on a specific site is up, the user cannot go to that site for the rest of the day. The app blocks all types of sites, subdomains, specific pages, as well as in-page content (videos, games, etc.).

Product 101

Product X-functional Drivers/motivators Meeting 101

Heinz Marketing

MAY 16, 2022

Obviously, if you have been following SiriusDecisions or Forrester for a long time you’ve probably seen Alan’s name in research or content. Why did that bubble up as a topic for you? I think I see a lot of companies want to have good net promoter scores, and unfortunately some of them game the system. Matt : Yeah.

Pipeline 97

Pipeline Referrals X-functional Cross-sell 97

Hubspot

MAY 12, 2023

Preparing for a job interview is somewhat of a guessing game. Whether you’re applying for a virtual assistant or a traditional executive assistant role, you can expect some form of the following 20 questions in your hiring process. Why it matters : This question is often the first one asked and can trip up candidates.

X-functional 90

X-functional Pitch Follow-up Clients 90

ConversionXL

DECEMBER 2, 2015

A/B testing – for all the content out there about testing, huge amounts of people still mess it up. How to Set up A/B Tests? When doing heuristic analysis, we assess each page based on the following: Relevancy. Google Analytics 102: How To Set Up Goals, Segments & Events in Google Analytics. Distraction.

A/B testing 88

A/B testing X-functional Objectives and Key Results Represent 88

Heinz Marketing

OCTOBER 25, 2021

Some great content up there, that’ll help you really think about this hybrid world and hybrid in person online, off line. Matt: I’m really glad you brought that up. What if it had X? The product led growth, sorry, PLG product led growth functions businesses’ strategies. What if it had Y?

Pipeline 122

Pipeline Sales Growth X-functional 122

Hubspot

MARCH 23, 2018

If you had to sum up this event in three words, which would they be? That’s important in sales, as having several conversation starters up your sleeve will help you form connections with prospects, referrals, and potential partners. Or if the event is wrapping up: “Did the discussion meet your expectations?”). Least favorite?

Conversion 101

Conversion Networking X-functional Start-ups 101

Sales Hacker

APRIL 22, 2025

14:01 How to keep up with a market that changes every week (hello, agentic AI). 14:01 How to keep up with a market that changes every week (hello, agentic AI). Sign up here: [link] The GTM Podcast The GTM Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders.

GTM 88

GTM Campaign Pipeline Launch 88

SaaStr

FEBRUARY 25, 2020

We have heard a lot of sessions today around ramping up your lead gen, accelerating marketing. You want them to follow. You need to be able to do that for a second reason, which is you want to sign up customers who are passionate about what you do, that believe in what you do. Second or third is referrals. How do you do that?

Prospecting 92

Prospecting Customers Promote X-functional 92

SalesHandy

MAY 1, 2020

Around 40% of the sales professionals say prospecting is the most challenging part of a sales process followed by closure and conversions. It strictly follows the methodology of prospect research followed by a sales outreach according to the research’s result. Following-up with prospects.

Prospecting 87

Prospecting Cold Call Technique Sales 87

Hubspot

FEBRUARY 24, 2012

Punch cards, points, rewards programs -- customer loyalty seems like a game only B2C marketers can play in. On a scale of 0-10, customers respond to the question "How likely is it that you would recommend [Company X] to a friend or colleague?" If you have current customers who are inactive, wake them up!

B2B 77

B2B Customers Education X-functional 77

ConversionXL

JANUARY 14, 2016

For example, a gaming app that knows users who complete a tutorial are much more likely to be retained over time than players that do not, can measure and then segment users who completed tutorials. Key takeaways: Networks 4 and 6 reign supreme, delivering users that ended up with the highest ARPU.

Conversion 71

Conversion Objectives and Key Results Networking Click Through Rate 71