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Digital marketing primer: Understanding strategies and measuring success

Search Engine Land

Although the term “digital marketing” is self-explanatory, there’s more to it than meets the eye. Let’s break down and understand the following: What does digital marketing include? Platform management: Promoting your brand on platforms like Facebook , X, Instagram, LinkedIn , Pinterest and others.

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How to Shift from Traditional to Digital Sales Funnels

ClickFunnels

Your marketing needs to meet them there. Your customer might see your television commercial, get your mass mailing, interact with your store greeter or sales rep, and receive your special discount or promotion. A customer follows a company on social media and interacts with their posts, sparking more interest in their products.

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Moving up with marketing operational maturity

Martech

These are quantitative evaluations that allow organizations to accurately follow the steps made toward specific objectives. Begin by evaluating your strategic objectives through the lens of data, considering the following questions: 1. Consider selecting one or two metrics from the following list: Number of new ideas generated.

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Why you’re probably underutilizing email sequences

Martech

You can use them to promote events, keep leads engaged, follow up with customers and much more. Instead, set up a sequence to do it for you, making sure people don’t forget about your event and increasing attendance. Then, follow up with a recording link and a quick survey to get feedback.

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Aflac’s approach to Gen Z engagement

Martech

Sometimes, as a brand, we meet people on their darkest day.” Boosting engagement and net promoter score with customer experience Gen Z and Millennial consumers are open to making purchases on an app, as we saw above. And if they prefer to file a claim digitally, they can follow a similar digital flow through the same Aflac mobile app.

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How to use podcasts for natural link building

Search Engine Land

Unlike traditional methods, which often involve direct exchanges of value, this fosters authentic relationships and discussions, providing a platform for listeners and guests beyond simple promotion. Business email address Sign me up! Adhere to ethical considerations in all aspects of podcast production and promotion.

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2024 holiday marketing: Top SEO and PPC tips for a short shopping season

Search Engine Land

The previous election was during the pandemic, so shopping habits and promotions are not comparable The shorter shopping period means the last shipping day deadline is earlier, there’s less time to clear inventory for 2025 and fewe ad space and promotions available will increase costs. Line those up sooner in the season.