Remove Follow-up Remove Presentation Remove Sports
article thumbnail

Meet my research team: Gemini, ChatGPT, and Perplexity

Martech

Over the past weeks, I spent hours in front of the TV watching endless commercials punctuated with short periods of sports coverage. I was completely sucked into the vision of typing in a simple request and Gemini or MS Copilot creating a meeting summary, action plan, and a visually compelling presentation all with the click of a button.

Meeting 136
article thumbnail

A guide to creating social media videos (for search and beyond)

Search Engine Land

Reduced reliance on follower count for reach. Let’s explore how to develop a holistic video strategy that sets you up for success. It’s likely you are trying to achieve one of the following: Brand awareness : Increase visibility and recognition of your brand. Business email address Sign me up! Processing.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Content marketing and SEO: Creating an integrated SEO plan

Search Engine Land

Content marketing is defined here on Search Engine Land by Julia McCoy as follows: “Content marketing is the process of planning, creating, and distributing relevant, valuable content (like blogs, videos, podcast episodes, ebooks, guides, and more) with the intent of attracting and engaging a specific audience.” What is content marketing?

article thumbnail

Intense election ad buying could upend brands’ holiday marketing plans

Martech

While marketers get ready to ramp up holiday campaigns this fall, many U.S. The demand in these states will drive up ad costs for brands. They’ll waterfall into news and live sports and will be in the thick of it in October.” consumers will have politics on their minds. Mad Dog PAC’s “weird” ad in Miami.

Campaign 126
article thumbnail

5 Amazon Ads features you’re not using — but should be

Martech

RMNs present a powerful opportunity for non-retail brands (like insurance companies, streaming services or education providers) to reach their ideal audiences in unexpected but highly relevant environments. Unless broader retail partnerships and execution improvements follow, its impact will likely remain limited. viewers, the NBA.

Retail 75
article thumbnail

GTM 147: RevOps Is a Hidden Growth Engine with Navin Persaud, VP of RevOps at 1Password

Sales Hacker

Is everything that we’ve learned up to this point, helping us drive insight to fuel strategy for that next layer of growth. Navin Persaud: I am a huge sports [00:03:00] fan, um, and I think people in go to market just eventually learn to speak analogy, speak, uh, or at least that’s what I’m told. Are we efficient?

GTM 106
article thumbnail

B2B marketing on X: What you need to know

Martech

Almost 80% of them follow brands, and a majority of B2B marketers still use the platform in some form. You can build credibility over time just by showing up consistently and saying something worth reading. Following the election in November, media spending on X increased for the first time since Musk’s purchase, and it hasn’t stopped.

B2B 71