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You Need Sales Coaching

Sales Gravy

Sales is a performance sport. Inconsistent follow-ups? The ego stays in check, the mindset stays sharp, and the momentum stays up. The moment you stop chasing growth is the moment someone else starts catching up. If you want to play a bigger game, youve got to start selling like a pronot an amateur.

Sports 98
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Content marketing and SEO: Creating an integrated SEO plan

Search Engine Land

Content marketing is defined here on Search Engine Land by Julia McCoy as follows: “Content marketing is the process of planning, creating, and distributing relevant, valuable content (like blogs, videos, podcast episodes, ebooks, guides, and more) with the intent of attracting and engaging a specific audience.” What is content marketing?

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Weighing the pros and cons of out-of-the-box martech

Martech

The vendors that build and maintain them very likely have detailed infrastructure requirements and implementation guides to follow. Suppose a company sells widgets as its core competency. When making such a decision, remember that martech is a team sport. For instance, many products now have artificial intelligence features.

Sports 75
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The 20-Year Legacy of Baseline Selling: Why Its Sales Process Still Wins in 2025

Understanding the Sales Force

If you saw my Baseline Selling posts on LinkedIn this week (week of July 4th 2025) then this is a far more comprehensive version of three of those short posts. The 3 -minute video rant below answers the question, “Why don’t more companies follow a systematic, scientific, strategic, tactical, consultative sales process?”

Process 71
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Phygital agency NEWU is here to surprise you

Martech

They were there to eat popsicles in the warm sunshine, pick up gift bags from the high-end fashion brand Miu Miu and accept free copies of books Miu Miu had selected as “Summer Reads.” “This was so effective that they changed the rules about buying that space the following year; a lot of other brands were not happy.

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5 Lessons From Rory McIlroy’s Win at the Masters (Money Monday)

Sales Gravy

It was gritty, emotional, and one of the most unforgettable moments in sports history. What shows up when youre squeezed is your true game. You follow up. You show up again. And you earn the right to close when the buyers readynot when youre desperate to sell. You follow up. You show up again.

Sports 72
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A Seller’s Dream, “Customers Don’t Want To See Sellers!”

Partners in Excellence

While there as been a certain amount of hand wringing and “how to we fix this” in the selling community, and with me and many of my peers, I can imagine the majority of sellers quietly cheering!!! They want to buy digitally, so make sure you serve up the right stuff. It makes the job of selling so simple!

Customers 126