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6 Ways to Help Customers Avoid Choice Paralysis and Boost Your Conversions [+Examples]

Hubspot

Those choices add up to something like 35,000 total decisions in a day. There might be variables that don’t really add up, or maybe you’re comparing apples to oranges. When we have too many choices, we end up less satisfied, even if the product is perfectly tailored to our needs. Implement a guided selling tool.

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Stop Selling and Start Telling: The Power of Prescription

Cerebral Selling

In one experiment the researchers set up a display of gourmet jams in an upscale supermarket. In another example, Procter & Gamble found that when they reduced the number of versions of their popular Head & Shoulders shampoo from twenty-six to fifteen, sales increased by 10 percent.

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SMB Marketing: 12 Things to Avoid Messing Everything Up

Lead Fuze

Small-to-medium businesses (SMBs) make up a majority of the companies in the U.S. Having the latest tech may be a selling point. SMBs are also anxious to stay up to date but may not have the funds or resources. Coming up with the right brand is a primary marketing goal. Make use of endless SMB marketing opportunities.

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Is a Lost Sale Better for Salespeople Than a Win?

Understanding the Sales Force

As always, t his got me thinking about sales and whether the same reactions to wins and losses in sports held true for wins and losses in selling. There is a huge difference between sports and selling: We are not spectators in this, we are participating! That's it you ask? Yes, that's it. Satisfaction.

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6 Experts Share Their Unconventional Negotiation Tactics

Hubspot

Take a look at what they came up with! Most reps default to selling-convincing, persuading, rattling off benefits. Once they answer, follow up with another why' related to their response. Rather than positioning myself as someone trying to sell an idea, I present it as something that has already been validated by others.

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Data lessons from a successful Taylor Swift exhibit

Martech

It was a gamble. “We scaled up our operations quite a bit to accommodate the show; we staffed up to accommodate the visitors and move them through the space. ” “Early on we recognized that about 75% to 80% of visitors to MAD were coming for that show,” said Parson. They have memberships or season passes.

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Wrong Turns in Social Selling

Score More Sales

I’m amazed at all of the companies contacting us who want to learn about social selling and all of the confusion in the marketplace. It makes social selling a goldmine topic – which we appreciate, but the confusion out there among mid-market companies and SMBs is frustrating. Yep, even today, very negative images are conjured up.

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