article thumbnail

Updates finalized for IAB intrinsic in-game ad measurement guidelines

Martech

IAB announced the finalization of Intrinsic In-Game Advertising Measurement Guidelines 2.0 , a joint effort between the IAB Experience Center, the IAB Tech Lab and the Media Ratings Council. Read next: How marketers are preparing for the future of in-game ads. Read next: How marketers are preparing for the future of in-game ads.

Intrinsic 130
article thumbnail

10 Creative Non Financial Ways to Motivate your Sales Team

Veloxy

Which seems to keep their sales beaks wet and on top of their game every day. . You could offer tickets to a big game, front row seats to a cool concert, or even a romantic dinner for two as entertainment-based rewards. Check out these and more game incentives. . I mean, c’mon, you’ve seen all the movies right?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why Your Next Lead Is No Better Than the Last

Iannarino

The evidence shows that it is a good practice to respond to a lead in something less than an hour, but there is no evidence that today’s Glenn Ross leads are intrinsically better than yesterday’s Glenn Ross leads. Why You Want to Believe a New Lead Is Better. Readiness to Buy.

Intrinsic 343
article thumbnail

IAB releases proposed standards for in-game ads

Martech

The Interactive Advertising Bureau has released proposed Intrinsic In-Game Measurement guidelines for public discussion. Among the intended benefits of the guidelines are: Establishing viewability standards for in-game ads, including screen size, resolution, angle and lighting. What the proposals are intended to do. Why we care.

Gaming 111
article thumbnail

Everything I Know About Gap Selling: What It Is And How To Make It Work For Your Sales Strategy [+ Examples]

Hubspot

Know your prospects intrinsic motivation. Keenan advises that every salesperson should know their prospects intrinsic motivation(s). In sales especially, mastering how you say something is a game-changer. This is their definable, objective goal.

article thumbnail

Survey finds gamers prefer native ads

Martech

Native, or intrinsic, game ads are the top format to drive gamers to action, according to a new Frameplay survey of over 1,200 gamers. Frameplay is an intrinsic ads platform, but the worldwide growth of gaming and in-game ads is real. Games tracking data and research firm Newzoo estimates the gaming audience at 3.2

Intrinsic 130
article thumbnail

Ten Sales Kickoff (SKO) Insights You Can’t Afford to Miss

Sales Hacker

It tends to be intrinsic. Instead of relying solely on external rewards or incentives, focus on inspiring your sales team to tap into their own intrinsic motivation for greatness. Establish a system of follow-up and accountability—this will be a game-changer moving forward. Sure, inspiration is a must. But true motivation?

Intrinsic 118