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Why AI proficiency is today’s must-have marketing skill

Martech

Those who can strategically use AI will gain a clear advantage. However, the real game-changer for go-to-market (GTM) strategies is process-driven automation. With AI handling the heavy lifting, you can dedicate more time to strategic planning, creative experimentation and customer engagement. Processing. Email outreach.

GTM 130
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B2B marketing can’t hide from change forever

Martech

We need to get wet and get in the game. Dig deeper: How B2B marketing is becoming a strategic growth driver How does marketing become a stronger partner in martech? Realizing this golden age requires strategic planning, collaboration and adaptability from marketing and martech.

B2B 116
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The AI-powered marketer’s roadmap to the future of content

Martech

These AI agents are set to revolutionize how we approach customer service , lead generation and even strategic planning. AI-powered strategy and ideation We’ve talked a lot about using AI for content creation, but the real game-changer might be how it helps us develop strategies and generate ideas.

Negotiate 132
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Building Strategic Assumptions? Don’t Ignore These 7 Drivers of Change

Smarter With Gartner

Gartner segments key trends and disruptions into seven major categories, so you can begin to build strategic assumptions most relevant for your strategic plans. Ignoring or devaluing non-technology trends will only result in gaps in the strategic planning process because your inputs are incomplete.

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How AI is changing the game for PPC account managers

Search Engine Land

AI is helping PPC managers focus more on strategic initiatives, such as campaign inputs and back-end management, rather than manual operations. Want to stay ahead of the game? If your PPC program has already integrated this, you’re ahead of the game! Increased efficiency and effectiveness? This evolution is exciting!

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Ad costs are soaring and retailers are panicking — here’s the fix

Martech

Retailers should be asking strategic questions, such as: Is my marketing campaign effective, and is it reaching the right audience? Adding affiliates to your marketing toolbox will be a game-changer if you want to maximize your ad budgets. Which product lines are landing the best and with whom?

Retail 109
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Top 27 Small Business Tools to Boost Productivity

Salesforce

This provides a single source of truth for your business and allows for more strategic decision-making and personalized engagement. The reports generated from analytics are used by organizations to understand performance, optimize processes, and guide strategic planning. CRMs offer a comprehensive view of customer data.

Product 89