Martech

JANUARY 20, 2022

“Lots of marketers have adopted agile practices and tried to transform how they go to market in terms of customer journeys,” said Tom Hannigan, Global Practice Lead for precision marketing platform HCL Unica, at our MarTech conference. He discussed strategy in the context of the travel and hospitality industry.

Customers 129

Customers Hospitality Repeat business Clients 129

Martech

DECEMBER 26, 2023

To scale their value, suppliers must segment partners by type, understand the differing needs and interests of each partner category, and provide the marketing support services they need. At that point, it’s time to take a pause to review and ensure that it’s easy for partners to find and access what they need to be most effective.

B2B 112

B2B Cross-sell Hospitality Healthcare 112

Sales Hacker

APRIL 12, 2022

In this episode, we’ve got Auseh Britt , a seasoned B2B marketer with 20 years of marketing experience across a wide range of industries and companies spanning global hospitality to startups, who currently serves as the VP of Growth Marketing at Terminus. Account based marketing is becoming B2B marketing.

Pipeline 106

Pipeline Transportation Hospitality B2B 106

Highspot

MARCH 6, 2020

First Challenge: Land Your Go-To-Market Strategy in the Field. If there is a new surgical procedure and I put a guide in the medical library of a hospital, are the people in the OR magically ready to operate? Companies are beginning to systematically grapple with the whole problem of enabling salespeople. Not even close.

Hospitality 82

Hospitality Strategize Up-sell Quota 82

Cience

APRIL 27, 2020

But they can introduce hospitals to systems that can help save lives by generating full health histories for every patient. Many hospitals wouldn’t know about this game-changing tech without good old-fashioned outbound. Nearly all B2B marketers use email to distribute content ( 93% to be exact ).

Hospitality 66

Hospitality Angle Contract Appointment 66

Hubspot

APRIL 22, 2018

But if their primary clients are schools and hospitals, a good answer to this question might ultimately be: They are in the environmental services industry for education and medical customers. If you're going to market and sell to these personas, you need to understand how they consume information.

Education 101

Education Hospitality Networking B2C 101

Heinz Marketing

JULY 5, 2021

Everybody’s kind of got a different definition of it and everybody’s going to have a different formula of what they really want for success there. Or even, we would hear it from hospitality companies. So how can you understand where those employees are at? What types of skills are there for a front of house manager?

Pipeline 122

Pipeline Start-ups Sales Go To Market 122

Hubspot

APRIL 12, 2019

Content marketing is really like a first date. If all you do is talk about yourself, there won’t be a second date.” – David Beebe, Founder & CEO, Storified Hospitality Group. Before you create any more ‘great content,’ figure out how you are going to market it first.” – Joe Pulizzi & Newt Barrett , Co-authors.

Hospitality 101

Hospitality Campaign Drivers/motivators Promote 101

Sales Hacker

FEBRUARY 3, 2020

SaaSy Sales Management runs in-person, public, and private workshops to teach go-to-market SaaS leaders how to produce the best outcome for their company and their people. When I did the biggest deal I’d ever done, I was filling out RFP stuff in the hospital as I was waiting for my daughter to be born. Matt Cameron: 100%.

Territory 88

Territory Hospitality Consult Engineering 88

SaaStr

JULY 17, 2020

But that’s more the exception than the rull of the go to market for many companies. The idea of a weekend trip from New York, people live in New York, a weekend trip to London probably that’s not going to happen for a very long time. The Squares absolutely, Yelp to some extent absolutely. I already see this.

E-commerce 88

E-commerce Retail Real Estate X-functional 88

Sales Hacker

AUGUST 5, 2019

If you missed episode 68, check it out here: PODCAST 68: How to Go to Market with an Enterprise Solution w/ Ed Calnan. What You’ll Learn. What Managed by Q does. Building a Customer Success Strategy. The Benefit of Starting Out in Account Management.

Customers 62

Customers Account management X-functional Hospitality 62

SaaStr

AUGUST 26, 2020

The fourth major risk that investors are evaluating is go-to-market risk. Those are the types of questions that are asking in the category of go-to-market risk. ” Product, team, go-to-market, and financial risk, that was the fifth risk. Is there a clear definition of an ideal customer?

Pitch 122

Pitch Finance Product Start-ups 122

SaaStr

SEPTEMBER 13, 2020

Law number three, this is huge, particularly in COVID, so we’re going to talk about this a little bit differently. Everyone is trying to figure out the go-to-market learning curve. Transcript of Episode 374: Henry Schuck: Every company big and small is realizing that high quality data is a necessity to go to market.

Non-Profits 90

Non-Profits Strategize Trust Growth 90

ConversionXL

JUNE 25, 2021

This plan is your go-to-market (GtM) strategy , which should be informed by: Market conditions and competitive positioning Ideal customers and target audience Product offer and pricing Lead generation and customer acquisition process. Take Airbnb’s value proposition as an example.

Launch 96

Launch Product Non-Profits GTM 96

SaaStr

JUNE 16, 2020

Matt Garratt: All of our mid-market business and we are going to be talking about how our portfolio companies and how Salesforce ventures, and how Salesforce is shifting our go to market strategies during these very uncertain times and really excited to have Adnan here, one of the best sales leaders I’ve ever had the privilege of working with.

GTM 78

GTM Pipeline Healthcare Sales 78

Sales Hacker

JUNE 9, 2020

Then got an opportunity about five years ago to be CRO for a private equity backed company in the hospitality space. This was the first time that I was really focused on the SMB market and had a great experience there. The other thing that we’ve done that I think is critical is reassessing the partners that you go to market with.

Finance 98

Finance X-functional Pipeline Territory 98

SaaStr

AUGUST 8, 2019

They currently work with 80,000 doctors growing at 3,000 per month, 1700 hospitals, 35 million strong patient community, 900 employees. Agnes Bazin: Our mission overall is really to create the tools for hospitals and practice of the future, and on the patient side it’s to smooth patient access and the overall experience for patients.

Appointment 47

Appointment Hospitality Sales Inside sales 47

SaaStr

AUGUST 5, 2019

And recently we raised around from Goldman Sachs in September of last year to fuel our go-to-market expansion. They build airports, highways, hospitals, theme parks. They are like Kleiner Perkins, Google Ventures. One of my favorite stories is that of a construction company called Balfour Beatty. There are about 3,000 employees.

Gaming 77

Gaming Customers Construction Contract 77

SaaStr

AUGUST 8, 2019

They currently work with 80,000 doctors growing at 3,000 per month, 1700 hospitals, 35 million strong patient community, 900 employees. Agnes Bazin: Our mission overall is really to create the tools for hospitals and practice of the future, and on the patient side it’s to smooth patient access and the overall experience for patients.

Appointment 43

Appointment Sales Hospitality Inside sales 43

SaaStr

FEBRUARY 3, 2025

Going Enterprise Is a Company-Wide Decision The #1 mistake? Thinking enterprise is just a go-to-market play. You Need Real Signals – Not Just Board Pressure Most founders get the timing wrong on moving upmarket. Just because your board member wants a bigger TAM doesn’t mean you’re ready. It’s not.

Hospitality 106

Hospitality Price Manufacturing Engineering 106

Sales Hacker

AUGUST 9, 2022

Shaan Hathiramani : Our mission, as you mentioned, is to expand access to upward mobility, specifically through education on the job, focusing on sales and go-to-market professionals in particular. And where are you in your growth journey?

Retail 100

Retail Hospitality Growth Sports 100

SaaStr

JULY 15, 2020

But that’s more the exception than the role of the go to market for many companies. The idea of a weekend trip from New York, people live in New York, a weekend trip to London probably that’s not going to happen for a very long time. The Squares absolutely, Yelp to some extent absolutely. I already see this.

X-functional 74

X-functional E-commerce Retail Growth 74

SaaStr

MAY 27, 2020

So you might have some companies that are in travel or transportation or hospitality that have literally called you and say, I can’t pay my bills. As one of my mentors used to say, in a strong market, even turkeys can fly. The reason for that is most people have annual contracts and they haven’t come up for renewal yet.

Finance 103

Finance Government Price Contract 103

SaaStr

DECEMBER 12, 2020

Like picking early on as a company which type of direction you want to go, is important because if you’re not very decisive on that, you bring on a sales team, but you’re not actually driving the product in that direction, they’re probably not going to be successful. how do I extend that feeling of hospitality?

Customers 77

Customers Start-ups Strategize Growth 77

SaaStr

AUGUST 12, 2020

Lara Caimi: And then phase three, which is where I came in, which is when we were transitioning into that phase with John was going from a billion to a multibillion dollar company. When I have studied companies that scale, a lot of what slows companies down is not having a good go to market engine or not having a good product.

Customers 99

Customers Strategize Start-ups Promote 99

SaaStr

AUGUST 19, 2020

In a B2B context, you can imagine overlaying the concept of go-to-market fit which really outlines your approach and your playbook at every step of the way from awareness to evaluation, purchase, and then pricing and renewals. “How important is it to rearrange your go-to-market for current urgent problems?

E-commerce 114

E-commerce Price Start-ups Gaming 114