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People Trust Government More When Their Digital Experience Is Better

Salesforce

Governments worldwide are facing a trust deficit with their constituents. Trust in government is needed to get communities back on track on the heels of the global pandemic. Now, recent research is a good indicator of the way forward for government organizations. The Trust Imperative Report. Read the report.

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What Governments Need Now — Data and AI Skills

Salesforce

The AI boom is here , which means it’s time to see how AI in government can make things run smoother for both organizations and constituents. Public agencies have an opportunity to create awareness around the importance of AI in government. A SAS survey of decision makers from major U.S.

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The ethics of AI-powered marketing technology

Martech

The explosion of AI tools enables us to launch more targeted and personalized marketing campaigns quickly. However, the speed at which AI is developing is outpacing the government’s ability to regulate it. However, AI also introduces a new legion of ethical considerations for marketers to navigate.

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This day in search marketing history: January 5

Search Engine Land

2011: Despite a principled stand against censorship and the subsequent revelation that Chinese government surrogates were behind Gmail hacking, the company was contemplating a “return” to the Chinese market. 2011: An AdWords ad appearing for the query “obamacare” led to a landing page on the official government site HealthCare.gov.

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How virtual data rooms benefit modern investment banking

PandaDoc

Use cases for investment banking data rooms include mergers and acquisitions (M&A), raising capital, seeking investors, and launching IPOs (initial public offerings). Any complex financial transaction that would be done by the bank in a physical location — raising capital, launching an IPO, mergers and acquisitions, etc. —

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The email marketer’s guide to effective marketing automation

Martech

It is excluded from the regulations governing email because it is a necessary part of the transaction process. Triggered email I consider triggers to be one or two emails that launch automatically based on a customer’s action. You don’t have to perfect the entire journey before you launch but look for ways to improve it.

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Interstitial Ads – What They Are & How To Use Them Effectively

ClickFunnels

This presents a problem if you want to use paid advertising to catch the attention of your ideal customers. Interstitial ads should not interfere with the user experience which is why you shouldn’t display them when the user: Has just launched the app. And launch your funnel! …in That’s where interstitial ads come in.