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The customer data platform market

Martech

North America is expected to account for the lion’s share of the market, while Asia Pacific will be the fastest-growing region. It employs specialized teams to handle regulated markets such as financial services. The company works with large enterprise businesses in retail, technology, media, healthcare and finance.

Customers 102
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The Secrets to Aligning GTM Teams & Finance to Scale by 10X with Subskribe Founder Prakash Raina and Okta VP Finance Leslie Hui (Video)

SaaStr

New service offerings. One strategy for growth is launching new product lines and expanding the prospects who need your services. Are you able to take on moving to new territories? Expanding the business’s territory lines is expanding the number of people who will be interested in the business. Geographical expansion.

Finance 79
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Thanks to A-Lign, Deel, Exclaimer, Notion VC, and Vanta for Sponsoring SaaStr Europa 2023!

SaaStr

A-LIGN is a technology-enabled security and compliance partner that helps global organizations take a strategic approach to confidently mitigate cybersecurity risks. Headquartered just outside of London and with regional offices in the U.S. Grab tickets here. Join these incredible companies to experience all the value of SaaStr!

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How to create an effective sales plan: Tips and examples

PandaDoc

A sales plan is a roadmap that outlines your business’s strategy for selling its products or services. Training initiatives The first key element of your sales plan is composed of training initiatives that provide your sales team with the skills and knowledge they need to effectively sell your company’s products or services.

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Data Governance: Salesforce Objects in a Lead-to-Cash Process

Sales Hacker

Data Governance & Salesforce Objects. Whether your selling model is transactional, self-service, enterprise, or a combination of these, you will need to set up some objects in Salesforce that support the sales and eventual retention strategies of your business. Here’s what we’re going to cover: Salesforce objects. Why bother?

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Jumpstart your Buying Committee Map with this Trick!

Heinz Marketing

Here at Heinz Marketing, our typical clients sell their products or services to other companies in the private sector, hence our specialty in “B2B marketing”. Business-to-Government sales. I was faced with a new situation, one where a tech company wanted our guidance on how to penetrate state governments’ buying committees.

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5 lessons email marketers learned in the pandemic

Martech

My fellow marketing executives are picking up on this, according to a recent Salesforce study , in which 84% of respondents say customer expectations are changing their digital initiatives, and 34% struggle to innovate marketing technology, tactics and strategies. Understand what your customers in these diverse regions are experiencing.

Territory 145