SaaStr

JUNE 7, 2025

New spending data from Ramp reveals a possible trend: end user AI adoption may be hitting its first growth slow down. as of April 2025, the growth trajectory has flattened since late 2024. Even more telling: OpenAI, despite maintaining market leadership at 33.9%, has actually seemingly lost some ground from its peak share levels.

Growth 93

Growth Represent Government Pipeline 93

ConversionXL

FEBRUARY 3, 2022

Rob Sobers said about the marketing growth strategy, “It’s not about tactics—it’s about people and process.”. Growth is everyone’s business. When it comes to process, growth marketers must learn to fail. A marketing growth strategy is about small and incremental wins that build up over time.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

SaaStr

MAY 23, 2025

And more importantly, revenue and user growth that is accelerating at scale. Pricing Innovation: RevenueCat moved from flat fees ($120-$499/month) to a percentage of revenue model, making their tools accessible to smaller developers while scaling with larger ones.

Launch 111

Launch Represent Niche B2B 111

Salesforce

MARCH 13, 2025

Finding it can help your teams prioritize their efforts, guide how you invest resources, and measure actual success against your potential for growth. It can help you decipher which ones are more likely to generate higher revenue and are ripe for opportunity-based marketing. Back to top ) Get the latest articles in your inbox.

Minimum Viable Product 100

Minimum Viable Product Strategic planning Territory E-commerce 100

Search Engine Land

NOVEMBER 6, 2023

New documents detail the alleged deceptive practices used to boost consumer prices by more than $1 billion including deliberately making Amazon search worse – a strategy reportedly approved by chairman Jeff Bezos. Raising prices for consumers. Consumers pay the price. Why we care. The impact of Junks Ads.

Price 102

Price Commission Retail User Experience 102

Sales Hacker

FEBRUARY 7, 2018

In this blueprint, we provide insight into where growth comes from and how to structure your sales approach to capture that growth. Traditional Sales Growth vs SaaS Sales Growth. Historically, growth of a sales team was based on the revenue starting with $0M on day 1 of the year. SaaS Growth Rate.

Growth 99

Growth GTM SQL Strategic partnership 99

Hubspot

APRIL 25, 2019

When Redbox entered the movie rental market in 2002, they led with an aggressively competitive price of $1.00/per It was drastically cheaper than Blockbuster’s rental prices of $2.99 This is an example of penetration pricing and the beginning of the end for Blockbuster. What is penetration pricing? Find out below.

Price 85

Price Gambling Retail Up-sell 85

ConversionXL

SEPTEMBER 10, 2018

A major benefit of working in a digital-growth consultancy is that you see businesses across all industries and lifecycle stages try to grow their companies. I see good actions that really help a company grow but also common elements that hinder growth. As I’m a marketer, these focus on a marketing approach.). Their task?

Growth 132

Growth Non-Profits Campaign Start-ups 132

Heinz Marketing

OCTOBER 25, 2022

With less energy in the system (whether via lower sales or less investment), the drive for growth at all cost falters. However, the momentary break from scaling allows us to take a breath and re-evaluate how the bureaucratic systems that support our marketing process can be made more efficient. Make no mistake, this is a bummer.

Growth 124

Growth Follow-up Start-ups Strategize 124

SaaStr

FEBRUARY 10, 2025

25x’d Revenue and Crossed $100M ARR Apollo.io, an all-in-one go-to-market platform, underwent a significant transformation in its business model that led to remarkable growth. CEO Tim Zheng came to SaaStr Annual to share the deep dive on the journey from SLG to PLG here: Initial Challenges and Market Position In 2019, Apollo.io

Growth 62

Growth Product A/B testing Strategize 62

Salesforce

MAY 7, 2025

GPM provides valuable insights into your companys operational efficiency and pricing strategies. By understanding gross profit margin, your business can make informed decisions to optimize your profitability and drive sustainable growth. A higher gross profit margin generally indicates better cost management and pricing effectiveness.

Profit margin 90

Profit margin Non-Profits Manufacturing Price 90

Hubspot

MARCH 9, 2021

Now, I'm going to go out on a limb and guess he wasn't talking about pinning down a pricing strategy for your business, but that quote still applies in that context — although maybe with a little less dramatic flair. Pricing objectives are an essential component to consider when pinning down an ideal price point.

Price 93

Price Strategize Service Market share 93

Salesforce

JULY 19, 2021

In conversation with Salesforce’s Gavin Patterson, Sievert shares how values and vision – and a deeply-entrenched customer-centricity – have taken T-Mobile from 20 million to more than 100 million customers, from a “single digit” market cap to more than $165 billion, and a 70% rise in stock price.

Market share 98

Market share Networking Technology Technology 98

SaaStr

AUGUST 19, 2020

Multiples and share prices are at all time highs. Public SaaS companies are now worth more than $1 trillion collectively , and Apple alone $2 trillion: With those massive valuations generally come insane expectations of growth, not just for now, but for a decade to come. You buy that growth.

Growth 136

Growth Price Market share Meeting 136

ConversionXL

OCTOBER 14, 2021

To efficiently track brand awareness growth, you need to draw out both quantitative data and qualitative insights. For example, if a significant portion of customers intend to repurchase simply because you offer the lowest prices, give less weight to brand loyalty in the final analysis. Market share. NPS & CSAT.

Objectives and Key Results 157

Objectives and Key Results A/B testing Growth Market share 157

Search Engine Land

NOVEMBER 14, 2023

We’ve all experienced budget, growth and efficiency pressures amidst the challenging economic outlook. In this article, we’ll identify some of the common blind spots advertisers are currently experiencing in three specific areas: Performance Max (PMax), managing Cost Per Clicks (CPCs) and affiliate growth.

Growth 97

Growth Objectives and Key Results Commission Campaign 97

SaaStr

MARCH 5, 2025

Corporate development teams switch to “deal mode” when they know there’s competition, and bankers can minimize games on pricing with multiple offers. Honest Self-Assessment Determines Success The hardest questions to answer honestly: Are you truly gaining market share? Do you have a genuinely great team?

Sell 78

Sell Negotiate Healthcare Drivers/motivators 78

Force Management

DECEMBER 14, 2023

A channel program is an effective way to increase your capacity and expand market share, helping you reach your growth goals faster. When executed well, your channel program will decrease the cost of a sale, improve reach into new markets, and grow overall seller capacity without increasing internal headcount.

Education 164

Education Negotiate Market share Growth 164

ConversionXL

OCTOBER 7, 2021

The classic lifespan of successful products is a story in four parts: Introduction Growth Maturity Decline. However, the shape of the curve—the length of the arc and the speed of the decline—is also determined by how you market that product at each stage of its life. Growth will come mostly through word-of-mouth. Rapid skimming.

Product 142

Product Minimum Viable Product Price Launch 142

SaaStr

JANUARY 1, 2024

So once you cross 3,500, let alone 10,000 — you’re starting to saturate most B2B markets. Your hitting 10%-20% market share or more, especially of your core customer base, and grow almost always slows at that point in SaaS. And leaders at scale see growth slow as they don’t have a true second product.

Product 138

Product Cross-sell CRM Growth 138

Martech

DECEMBER 26, 2024

Expect more sophisticated in-store media networks that allow for cross-channel campaigns, with personalized offers appearing on digital screens as a customer walks through a store, said Megan Harbold, VP strategy and growth for omnichannel marketing platform Skai.

Customers 128

Customers Government Healthcare Hospitality 128

SaaStr

APRIL 10, 2024

Fast forward to today, it’s settled into a very mature leader, with slow growth but impressive efficiency … at a stunning $2.4 Operating Margins are a wildly impressive 33%, but revenue growth has slowed to a very mature 6%, and paid customer count actually dropped last quarter. It wants efficient growth.

Drivers/motivators 120

Drivers/motivators Price Contract Growth 120

PandaDoc

MAY 12, 2025

When compared to other metrics like production or support costs, it can become a powerful tool for making pricing decisions , evaluating discount strategies, and planning for scale. In a perfectly competitive market model, every seller offers the same product, and no single seller can influence price.

Price 52

Price Manufacturing Cross-sell Up-sell 52

Martech

SEPTEMBER 14, 2023

In my personal observations, successful alignment can produce more than double the revenue, even in challenging environments, than a major-sales, minor-marketing arrangement. Price and product are only two of many operational GTM levers. A note on the martech front 2023 marketing budgets grew at a 72% slower rate (from 10.4%

GTM 135

GTM Market share Growth Technology 135

ConversionXL

FEBRUARY 6, 2019

The classic graph for the product lifecycle is a sales curve that progresses through stages: a sharp rise from the x-axis as a product transitions from Introduction to the Growth phase; a sustained, rounded peak in Maturity; and a gradual Decline that portends its withdrawal from the market. What is product lifecycle marketing?

Product 124

Product Price Growth Campaign 124

Salesforce

APRIL 29, 2025

Getting this right can make all the difference between steady growth and standing still in today’s competitive world. Were going to cover what market penetration is, benefits, challenges, and how to calcuate your own strategy. What we’ll cover: What is market penetration? Lets jump in.

CRM 59

CRM Legal Promote Up-sell 59

SaaStr

JUNE 8, 2025

One game is actually making people money—finding companies early, making the right bets, paying the right prices, and selling. As one investor put it, “Intelligence is available at a price that’s declining by log orders of magnitude every year.” That’s a DPI game.

52

52

SaaStr

SEPTEMBER 9, 2024

When I look across my investment portfolio for past 11 years , the #1 issue I think isn’t pricing, or TAM, or making a terrible mishire, or competition. No matter what you do, if you are too slow here, growth stalls. That’s the one that ends up slowing growth. Those all matter, but the best founders fight through them.

Cross-sell 120

Cross-sell CRM Growth Up-sell 120

Martech

JULY 3, 2023

Below, I share some of the strategies and tactics that were once popular in a well-funded environment, but which are no longer sustainable or deliver reduced returns. Making marketing an afterthought When marketing is done incorrectly, you can severely injure your brand. Of course marketing budgets will fluctuate.

Go To Market 117

Go To Market GTM Strategize Growth 117

Hubspot

AUGUST 20, 2024

We’ve all seen the typical pricing page with a 3-tiered structure of individual, team, enterprise. Here is the tiered structure for Marketing Hub. Lafley announced that they’d be cutting 80 brands from their portfolio with the goal of shifting resources toward hitting a $10 billion growth plan. The results came quickly.

Conversion 78

Conversion Customers Gambling B2C 78

PandaDoc

APRIL 4, 2025

Whether youre launching a new product or youre trying to get a stake in a competitive market, your goal is to attract customers and stand out from other established brands. Penetration pricing is one strategy that can be powerful when done right. Offering a product at a low initial price can help you gain market share quickly.

Price 52

Price Profit margin Market share Repeat business 52

SaaStr

JUNE 18, 2021

Second, raise if the price is insane. If you are hot and you can get an incredible price (i.e., >=3x more than you are worth), just take it if you will need it later. So add discipline in burn to a crazy price, and you have a solution to ultimately skip half a funding (and dilution) round in VC financing. If it can, do it.

Finance 132

Finance Price Market share Start-ups 132

SaaStr

APRIL 5, 2021

I bet the freemium metrics appeared good, with positive growth and solid conversion rates. Once the players in a new market get pretty big themselves, they’ll ultimately most likely raise prices. With less capital and a tighter team … you won’t be able to spend as much on marketing.

Price 111

Price Start-ups Up-sell Closing 111

Hubspot

FEBRUARY 26, 2025

But, I know how critical a role revenue forecasting plays in a companys financial planning as it helps to understand the businesss potential growth, identify market opportunities, and determine resource allocation. In Q1 of this year, we predicted an 18% rise in monthly subscriptions based on January and February growth, he says.

X-functional 59

X-functional Finance Growth Price 59

SaaStr

APRIL 19, 2023

And it indeed has strong market share there. Driving up ARPU at scale key to growth with SMBs. That’s a material increase in pricing and ARPU. Growth Despite Flat Customer Locations. But driving payments processed up 17% on a constant currency basis helped boost revenue growth, for now. #5.

Retail 113

Retail Growth Up-sell Price 113

The 5% Institute

MAY 25, 2023

In today’s competitive business landscape, strategic sales play a vital role in achieving sustainable growth and maintaining a competitive edge. Businesses that employ effective sales strategies can optimize their sales processes, target the right customers, and drive revenue growth. Strategic Sales FAQs 1.

Strategize 52

Strategize Growth Customer Relationship Management Relationship Management 52

SaaStr

MARCH 8, 2020

Except with Salesloft and Outreach both are winning in the same space , each with dominant market share. Just revenue growth. It simplifies things and makes it easier to rally sales, product and marketing. #2 If you’re #2, you don’t need to necessarily cut your prices. 2 Can Go Down Market Easier.

CRM 126

CRM Gaming Price Presentation 126