SaaStr

OCTOBER 8, 2024

If you combine Domino’s, Pizza Hut, and Papa Johns, there’s about 20k, so independent is a larger market than “Big Pizza.” Slice provides software and services that help these shops run better, gain insights into their shops, engage with their customers through marketing, and even sell them pizza boxes at a discount.

Sell 108

Sell E-commerce Drivers/motivators Growth 108

Force Management

DECEMBER 14, 2023

A channel program is an effective way to increase your capacity and expand market share, helping you reach your growth goals faster. When executed well, your channel program will decrease the cost of a sale, improve reach into new markets, and grow overall seller capacity without increasing internal headcount.

Education 164

Education Negotiate Market share Growth 164

Martech

SEPTEMBER 16, 2024

It might use martech to disrupt the status quo and capture market share quickly. Increase cross-sell and upsell revenue by 25%. User groups and events marketing Role: Foster community engagement through offline and online events. Product marketing Role: Define the positioning and messaging of products or services.

Go To Market 67

Go To Market Objectives and Key Results A/B testing Territory 67

Search Engine Land

AUGUST 7, 2024

Failure to do so could lead to your brand awareness efforts on other platforms inadvertently driving traffic to competing products on Amazon, further eroding your market share. To limit sales cannibalization, we try to introduce customers to new products or cross-sell rather than leading with hero products.

Campaign 95

Campaign Cross-sell Launch Up-sell 95

SaaStr

JULY 15, 2022

Because you’ve barely penetrated a huge market. Even if that market is slowing down a little bit of buying, in the aggregate, that shouldn’t stop you stealing 0.1% market share from Shopify, Zendesk, Salesforce, etc. But even there, the growth is real. or even 1% market share.

Growth 142

Growth Market share Up-sell Trust 142

Hubspot

AUGUST 20, 2024

If the solution you’re selling has different features or products contained within, make it as easy as possible for your buyers. Implement a guided selling tool. Don’t sell the whole platform upfront. As Jobs saw it, the organization had strayed too far from its founding purpose: sell people computers.

Conversion 78

Conversion Customers Gambling B2C 78

Salesforce

APRIL 29, 2025

Getting this right can make all the difference between steady growth and standing still in today’s competitive world. Were going to cover what market penetration is, benefits, challenges, and how to calcuate your own strategy. What we’ll cover: What is market penetration? Lets jump in.

CRM 59

CRM Legal Promote Up-sell 59

ConversionXL

OCTOBER 14, 2021

To efficiently track brand awareness growth, you need to draw out both quantitative data and qualitative insights. Market share. Market share is a good measure of your brand position relative to your competitors, as it’s a zero-sum game. This is demonstrated by an exponential speed of growth: Image source.

Objectives and Key Results 157

Objectives and Key Results A/B testing Growth Market share 157

Salesforce

MAY 7, 2025

By understanding gross profit margin, your business can make informed decisions to optimize your profitability and drive sustainable growth. For example, better understanding of sales data can lead you to implement more effective selling strategies. Start selling online with Starter Suite.

Profit margin 90

Profit margin Non-Profits Manufacturing Price 90

SaaStr

JANUARY 1, 2024

Your hitting 10%-20% market share or more, especially of your core customer base, and grow almost always slows at that point in SaaS. At some point, you have to sell your customers a true second product to truly scale big: Datadog is pushing its customers to buy at least 6 products. A true stand-alone, second purchase.

Product 138

Product Cross-sell CRM Growth 138

Pointclear

AUGUST 30, 2012

2012 Trends: Social Marketing Gaining Real Traction & Growth Hacks. Click to start video at this point — Asked about what has or hasn’t surprised him in marketing and sales this year, Craig says he’s seen some great developments. They’re not ‘not selling.’ Then we get to sell them. That’s not a bad call.”.

Growth 74

Growth B2B Up-sell Start-ups 74

SaaStr

JULY 10, 2024

It was founded in 2008 but took a while to get going, hitting $1m in revenue in 2011 selling to Utah schools — and then scaled from there. Core Canvas Product Has Hit 38% Market Share in North America The good and bad in winning a market. Even with slowing growth, growth still … happens.

Non-Profits 117

Non-Profits Education Growth Market share 117

Martech

DECEMBER 26, 2024

Expect more sophisticated in-store media networks that allow for cross-channel campaigns, with personalized offers appearing on digital screens as a customer walks through a store, said Megan Harbold, VP strategy and growth for omnichannel marketing platform Skai.

Customers 126

Customers Government Healthcare Hospitality 126

SaaStr

SEPTEMBER 9, 2024

No matter what you do, if you are too slow here, growth stalls. That’s the one that ends up slowing growth. They don’t truly have 2 or more products that are each large, and each sell ideally to different buyers or at least sell into very different, distinct budgets. They’re not truly multi-product. Again, this is hard.

Cross-sell 117

Cross-sell CRM Growth Up-sell 117

SaaStr

JUNE 23, 2025

✨ Lemkin (@jasonlk) June 23, 2025 The $10M-$100M ARR Sprint: How Replit Became the Fastest-Growing “Vibe Coding” App (Or One Of The Fastest) A deep-dive into the AI development platform wars and why Replit’s 10x growth in 5.5 The “Vibe Coding” Gold Rush is Real The numbers are staggering. 2023 : $2.4M

X-functional 83

X-functional Growth Price B2B 83

Hubspot

APRIL 19, 2015

Of those brands, one reigns supreme: Heinz, boasting a number one or two market share position in over 50 countries. The leading brand of mustard, French’s, holds half the market share in mustard that Heinz commands in ketchup -- around 35.5% -- but has a product line almost three times as large. 1) Assertive.

Sell 78

Sell Pitch Up-sell Meeting 78

SaaStr

MAY 30, 2024

Former Head of PLG and founder and CEO of Clinch, Uday Chakravarthi, shares insights into how to do just that. With a PLG-heavy background, first working at Microsoft Azure and again with Atlassian, the PLG pioneers, he gives insights into leveraging PLG for the growth of your organization. It’s a growth model and GTM strategy.

Cross-sell 117

Cross-sell Customers Pitch Drivers/motivators 117

The 5% Institute

MAY 25, 2023

In today’s competitive business landscape, strategic sales play a vital role in achieving sustainable growth and maintaining a competitive edge. Businesses that employ effective sales strategies can optimize their sales processes, target the right customers, and drive revenue growth. Strategic Sales FAQs 1.

Strategize 52

Strategize Growth Customer Relationship Management Relationship Management 52

SaaStr

JANUARY 26, 2020

How do you sell a $250,000 edition when folks can also use the Free one? The marketing team often wants to limit free. If marketing has a revenue goal from self-service (and hopefully they do), they’ll often want to increase the “choke” I.e., limit how much the free product can be used, or how long.

Niche 138

Niche Growth Up-sell Product 138

Search Engine Land

SEPTEMBER 19, 2023

The search engine “frequently” changes the auctions it uses to sell search ads, increasing the cost of ads and reserve pricing by as much as 5% for the average advertiser. Google has admitted to quietly tweaking advertising auctions to meet revenue targets. What are search ads? Why has Google been tweaking search ad prices?

Price 142

Price Meeting Quota Engineering 142

SaaStr

APRIL 19, 2023

And it indeed has strong market share there. Driving up ARPU at scale key to growth with SMBs. It’s exciting to sell to SMBs, but one of the existential challenges at scale is the low deal sizes. Growth Despite Flat Customer Locations. So one large category of software spend is on Point of Sale systems.

Retail 111

Retail Growth Up-sell Price 111

SaaStr

NOVEMBER 30, 2023

General Partner Doug Pepper and General Partner and Head of Analytics at ICONIQ Growth, Christine Edmonds, share the art and science of scaling GTM at this year’s SaaStr Annual. According to ICONIQ’s data, many successful companies hit a growth plateau at around $15M ARR.

Go To Market 107

Go To Market GTM Cross-sell Growth 107

SaaStr

JANUARY 17, 2021

E.g., “Well, MaestroQA is at $5m ARR and has grown 14.20309% a month for the past 5 months and is completely changing the way a $50 billion market does …” [numbers not actual, just for the sample anecdote]. But if you are the #1 or #2 by market share, competition can slow you, but it doesn’t stall you out.

Legal 145

Legal Growth Start-ups Up-sell 145

Hubspot

NOVEMBER 19, 2020

Your business is getting by just fine – but still, the questions remain: Could you be selling more? Is there an opportunity to increase market penetration? Market development is the expansion of your total addressable market (TAM) and how much market share you can expect to claim. Increase revenue by 100%.

Drivers/motivators 101

Drivers/motivators Territory Launch Growth 101

Hubspot

MARCH 22, 2019

Total addressable market or TAM refers to the total market demand for a product or service. It’s the maximum amount of revenue a business can possibly generate by selling their product or service in a specific market. SOM (Share of Market). This percentage is your market share from last year.

Market share 101

Market share Service Start-ups Up-sell 101

ConversionXL

OCTOBER 7, 2021

The classic lifespan of successful products is a story in four parts: Introduction Growth Maturity Decline. However, the shape of the curve—the length of the arc and the speed of the decline—is also determined by how you market that product at each stage of its life. This works to promote exclusivity while still selling the benefits.

Product 142

Product Minimum Viable Product Price Launch 142

ConversionXL

FEBRUARY 6, 2019

The classic graph for the product lifecycle is a sales curve that progresses through stages: a sharp rise from the x-axis as a product transitions from Introduction to the Growth phase; a sustained, rounded peak in Maturity; and a gradual Decline that portends its withdrawal from the market. What is product lifecycle marketing?

Product 124

Product Price Campaign Growth 124

SaaStr

JANUARY 2, 2020

Second, you’ll likely 5x your market share over the next 5 years. At $10m ARR, very few of us have even 1% market share of our truly addressable market. Over the next 5 years at least, and probably much faster, you’ll 5x that market share. At least to 5%! Most of us do.

Market share 127

Market share Price Up-sell Sell 127

Hubspot

AUGUST 27, 2020

This seems pretty intuitive considering effective and successful growth means your business is experiencing boosts in revenue, brand awareness, brand loyalty, and more — and we know this to be true by looking at the most successful and well-known companies today (e.g. So, what is market penetration? How to Calculate Market Penetration.

Territory 101

Territory Campaign Growth Sports 101

Search Engine Land

OCTOBER 20, 2023

For example, if we work on an ecommerce site that sells socks with 100 pages: Optimizing 50 of those pages in a first pass is a measure of input. The new customer growth resulting from those improvements is an outcome. If you can clarify that while asking the right questions, opportunity and growth unlock.

User Experience 124

User Experience Growth Engineering Conversion 124

SaaStr

DECEMBER 29, 2022

And sell hard there. Shopify is seeing higher e-commerce growth at the end of 2022 than earlier, Healthcare has seen no real downturn or impacts. Don’t settle less growth that Your NRR + 20%. At least take market share. Find a segment of your customer base that is still doing really, really well.

E-commerce 114

E-commerce Healthcare Promote Launch 114

PandaDoc

MAY 12, 2025

Selling additional products or services usually sounds like a good thing, but thats only true when every extra sale contributes to your overall bottom line. Marginal revenue can help by showing exactly how much additional income your business brings in from selling one more unit. All buyers wont pay the same rate to acquire a product.

Price 52

Price Manufacturing Cross-sell Up-sell 52

Martech

OCTOBER 23, 2023

In a less cluttered media space, they tend to capture market share from less aggressive competitors — while also taking advantage of reduced media rates with agencies. They emerged stronger, capturing a larger market share, while their competitors lagged behind. The result? The simple logic was visibility.

Finance 124

Finance Trust Market share Strategize 124

ClickFunnels

JUNE 24, 2021

Also, if you are selling B2B products as opposed to B2C ones, you need to think about not one but two types of dream customers: The company. Meanwhile, others are great at selling on the phone but their emails look like they were written by a toddler. The decision-maker. Consequently, cold outreach is more acceptable on the latter.

Prospecting 214

Prospecting Process Cold Call Customer Relationship Management 214

Hubspot

DECEMBER 9, 2020

To understand how well your company is positioned for growth, you need insight into your company’s ability to sell to new and existing customers in your product market — that's where sales potential comes in. Competitor Growth Rate. of their target market with room to grow as they expand their offerings and customer base.

Sales 96

Sales Angle Commission Territory 96

Gong.io

FEBRUARY 14, 2022

Chris was an early Gong guy (Nov ‘16 start date) where he’s served as the Senior Director of Product Marketing followed by the Head of Sales for Existing Accounts. John has been selling for 20+ years. Sales Strategy Example #2: Sell the micro-problem. Sell the problem before you sell the solution” is a common phrase in sales.

Cold Call 121

Cold Call Objectives and Key Results Sales Pitch 121

SaaStr

MAY 19, 2019

Only in this quarter did their “international subscriber additions exceed those from Australia and New Zealand, with particularly strong growth in the U.K.” ” So even in SMB sales in smaller markets, if you take dominant market share — you can get to $500m+ in ARR! As It Crosses $650m in ARR.

Non-Profits 108

Non-Profits Cross-sell Price Up-sell 108