article thumbnail

How to align teams early with a strategic event workshop

Martech

By positioning the event as a way to meet late-stage prospects and accelerate deals in the pipeline, sales went from reluctant participants to some of the event’s biggest champions. Dig deeper: Beyond attendance: Unlocking B2B growth with event-led strategies Email: Business email address Sign me up! Processing.

article thumbnail

Unlock the real value of genAI in martech

Martech

The real impact of genAI lies in its ability to drive both cost savings and revenue growth. Dig deeper: Data analysis and market research top list of AI use cases Making money While genAI is great for efficiency, it’s also driving revenue growth by enhancing customer experiences. AI sales support.

Niche 127
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Top 10+ Questions to Ask a VP of Sales / CRO During an Interview (with New Cheatsheet)

SaaStr

Bear in mind, you need to give the candidates enough data about the company (ARR, growth, # of folks, motion, etc) so they can answer. Do you work with sales engineers and sales support? These questions mostly don’t have right or wrong answers, but will help you determine the quality and fit of the candidates.

Quota 73
article thumbnail

I Learned How Sales Champions Drive Deals Forward — Here’s What You Should Know [+ Recent Data]

Hubspot

Trust a Sales Champion Ultimately, a sales champion isnt just a stellar deal-closer for your sales team. Theyre someone who takes initiative, inspires their fellow salespeople, and drives revenue growth through an innovative approach to prospecting and selling. Sales champions can adapt to the evolving dynamics of a deal.

article thumbnail

Autonomous vs Assistive Agents: Which is Right for Your Small Business?

Salesforce

Customer service is #1 and it impacts customer loyalty, brand reputation, and overall growth. And, SMBs and startups need to lean more on artificial intelligences (AI) for support. However, for more nuanced support needs, assistive agents can provide the necessary human touch. What are autonomous agents?

article thumbnail

AI Won’t Replace Sales Reps So Much as ‘Deflect’ Them: What Support’s 70% Deflection Rates Tell Us About Sales’ Future

SaaStr

What’s happening now is the migration of this capability from post-sale support to pre-sale interactions. Why Sales Will Follow Support’s Path (It’s Already Starting) The parallels are striking. Five years ago, support teams worried AI would eliminate jobs.

Territory 107
article thumbnail

What Is Partner Enablement and How to Create a Successful Strategy

Highspot

It includes everything from onboarding through support to guide every stage of the sales process. When you get it right, partner enablement boosts partner performance, strengthens brand consistency, and nurtures long-term, high-value relationships built on mutual growth. Did you know? resellers, distributors, MSPs)?