SaaStr

FEBRUARY 21, 2023

So you’ve heard that product-led growth is all the rage, and now you want to transition from a sales-led motion to a product-led one. But you have to take a step back because you might underestimate what it means to implement product-led growth. When can we expect X% of trial sign-ups to convert with 1-2 human touches or less?

Go To Market 97

Go To Market Growth GTM X-functional 97

Hubspot

APRIL 23, 2025

I once worked with a client who completely changed the way I think about business growth. Unlike acquisitions, they let businesses share resources without giving up control. Why Companies Form Joint Ventures When growth feels risky, I get why companies look at joint ventures as the smarter bet. I asked him what changed.

X-functional 57

X-functional Manufacturing Government Non-Profits 57

Sales Hacker

AUGUST 7, 2024

Along the way of selling and supporting a product as complex as a Customer Data Platform (CDP), he tackled some of the more common topics go-to-market leaders encounter as they build and scale their customer facing teams. How exactly did we end up with CS functions without commercial focus and ergo CSMs that lack commercial skills?

Go To Market 118

Go To Market X-functional Engineering Cross-sell 118

SaaStr

AUGUST 26, 2024

There are already over 200+ signed up so applications for this one are closing shortly. Customer Success Proactively Sells: The Best Defense is a Great Offense with Notion’s CRO and GitHub’s VP CS. Learn a few best practices for driving success and customer satisfaction across diverse business environments.

Networking 114

Networking GTM X-functional Finance 114

SaaStr

FEBRUARY 11, 2020

Aaron Ross discusses inbound and outbound sales and how to integrate Sales and Marketing Teams to re-ignite growth. Learn why it is difficult to have accurate and trustworthy outbound dashboards and how to clean up and educate your clients. What I was going to talk about today is the playbook for reigniting or even igniting growth.

Growth 105

Growth Niche Hospitality X-functional 105

Sales Hacker

MAY 7, 2025

The importance of cross-functional stream teams for accelerating GTM initiatives. We identify cross-functional streams of work that have dependencies cross-functionally that we need to get done. Speaker 2: I wanna know how this insane growth actually happened. My career accelerated when I helped other people.

GTM 78

GTM Engineering Customers Cross-sell 78

SaaStr

JULY 20, 2024

Aligning and Scaling the GTM Engine One of the core functions when hiring talent is engineering, product, and design. The types of people you want to hire at $1M to $20M will be consistent with the early days in the sense that, often, people want to hire generalists across functions. Hiring is another consideration.

GTM 116

GTM X-functional Engineering Referrals 116

SaaStr

FEBRUARY 11, 2021

It goes something like “You’ve Got to Get Past the Carcass of Your First VP of Sales” or “It’s The Second VP of Sales When You Really Start Selling” or variants thereof. Because in SaaS start-ups, it seems like the majority of first VP Sales fail. Because in SaaS start-ups, it seems like the majority of first VP Sales fail.

X-functional 145

X-functional Quota Sales Up-sell 145

Hubspot

JUNE 13, 2018

It’s one of the most well-known -- not to mention oldest -- selling systems. To help you implement the most useful tips, aspects, and templates from SPIN Selling, we’ve put together the following guide: Introduction to SPIN Selling. SPIN Selling Book Summary. SPIN Selling Questions. Modern SPIN Selling.

Sell 101

Sell X-functional Objectives and Key Results Up-sell 101

Martech

NOVEMBER 15, 2023

Martech vendors trying to sell into marketing departments with smaller budgets have been even more miserable. To many non-marketing executives, marketing is perceived as more of a “nice to have” than a “must have” function. Momentum is gone, and it takes time to ramp back up. This is particularly true in B2B companies.

X-functional 109

X-functional Objectives and Key Results Technology Technology 109

SaaStr

FEBRUARY 14, 2021

A customer base made up of Very Small Businesses and individual business purchasers in slightly larger companies. And competition thus ends up being even fiercer. Why not just build a wonderful product and let them all sign up on their own? The key is a combination of (x) churn and (y) value. Here’s the thing.

Service 103

Service X-functional Start-ups Up-sell 103

Sales Hacker

APRIL 10, 2018

This will then help you diversify your revenue, make your business more resilient to economic setbacks and help you plan for growth. Distribution of B2B deals as a function of price (a product of discount and list price). B2B segments in focus: Enterprise/Company wide – selling a platform (CRM/ERP) using multi-year contracts.

Go To Market 92

Go To Market GTM X-functional Territory 92

The 5% Institute

JANUARY 12, 2023

5 x Amazing Sales Assets To Skyrocket Your Business Growth. Setting up these processes can help increase productivity and efficiency while also reducing manual data entry errors. Sales Asset #2 – Utilize Social Selling Tactics. Unlocking the potential of sales assets can have a major impact on your business revenue.

Growth 52

Growth X-functional Customer Relationship Management CRM 52

Hubspot

AUGUST 8, 2019

Percentage of revenue from existing customers (cross-selling, upselling, repeat orders, expanded contracts, etc.). Year-over-year growth. Cost of selling as a percentage of revenue generated. You can’t control how much this salesperson sells -- but you can tell her to increase her daily email output. Revenue by territory.

X-functional 101

X-functional Quota Cross-sell Contract 101

Sales Hacker

MAY 7, 2025

The importance of cross-functional stream teams for accelerating GTM initiatives. We identify cross-functional streams of work that have dependencies cross-functionally that we need to get done. Speaker 2: I wanna know how this insane growth actually happened. My career accelerated when I helped other people.

GTM 66

GTM Engineering Customers Cross-sell 66

ConversionXL

JUNE 30, 2019

You won’t know until you figure out what your competitors are up to. How does the user experience on my website stack up to the competition? How does your site's user experience stack up to the competition? Competitor X is doing Y. We should do that, too,” or “X is the market leader, and they have Y, so we need Y.”

UX 126

UX X-functional A/B testing User Experience 126

The 5% Institute

FEBRUARY 13, 2020

People, Process, Product – 3 x Words To Succeed. This is a methodology used to streamline a business’s functions, by saving potential wasted cost, enhancing profits, and creating a better experience for both your staff and clients/ customers. Where Does The People, Process, Product Methodology Come From? Qualifying.

Process 98

Process Product X-functional Objectives and Key Results 98

Sales Hacker

MARCH 4, 2025

Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. And so we just kind of came up with this idea of a super healthy, super delicious frozen yogurt concept. Uh, and then ended up kind of finding my way and some of my way into technology.

GTM 71

GTM X-functional Start-ups Campaign 71

Hubspot

NOVEMBER 9, 2023

Despite dating all the way back to the MySpace era , marketing on X (formerly called Twitter) is still untouched for many businesses. Compared to other platforms, X has an intimidation factor. Behind its mysterious gestalt lies an enormous sea of opportunity for brands who learn to use X for marketing and sales.

Sell 81

Sell X-functional Networking Follow-up 81

Sales Hacker

MARCH 25, 2025

Which skills will matter most in an agent-first world (hint: think like a GM or growth hacker). Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. How enterprise teams are already deploying autonomous agents in production. tool selection.

GTM 65

GTM X-functional Start-ups Relationship building 65

SaaStr

FEBRUARY 27, 2024

Magic Number is your growth in ARR over a quarter divided by the sales and marketing spend in the prior quarter. The magic number is a key measure of financial health for any SaaS company, and it has significant implications for your company’s ability to not only drive profits but also its ability to drive growth. … wrong.

Go To Market 107

Go To Market GTM Non-Profits Quota 107

Sales Hacker

FEBRUARY 18, 2025

Guest Speaker Links LinkedIn: [link] Host Speaker Links (Scott Barker): LinkedIn: [link] Newsletter: [link] Where to find GTMnow (GTMfunds media brand): Website: [link] LinkedIn: [link] Twitter/X: [link] YouTube: /@gtm_now Sponsor: Pursuit The best talent isnt actively job hunting. So I always like to tee it up a little bit for the listeners.

GTM 89

GTM Quota Drivers/motivators Sales 89

Sales Hacker

JUNE 3, 2025

Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. You know, it was probably around 2000 when I saw the internet just absolutely blowing up. And I went to sell advertising solutions for them and I really enjoyed, you know, matching.

GTM 83

GTM Territory Gaming Sales 83

ConversionXL

JULY 6, 2021

Still, a LinkedIn ad strategy can pay back dividends if your products or services produce a high monthly recurring revenue or you sell high-ticket items. Industries known for high-priced products and businesses experiencing rapid growth also work. These kinds of businesses may sell products and services like: Cheap trinkets (e.g.

CTR 129

CTR X-functional Campaign Price 129

Hubspot

JUNE 21, 2019

Hiring an agency or directing your developer's time to fix it are investment-heavy solutions that'll eat up more of your budget and time. Fortunately, there are tons of awesome website plugins that can quickly and easily improve the functionality of any site. Here, we're going to explore 14 of them. Image Source.

A/B testing 101

A/B testing X-functional Lead generation UX 101

SalesHandy

JUNE 29, 2021

Selling products or services to businesses and professionals can be tough. Which is unlike selling to consumers, who have common needs and wants. Having a sales process in place that caters to every businesses’ needs can be crucial to hitting revenue goals consistently, and driving growth. What is B2B Sales?

B2B 98

B2B Cross-sell X-functional Follow-up 98

Hubspot

OCTOBER 2, 2017

That’s why building rapport is essential, especially when you’re forging a relationship and selling over the phone. Ask follow-up questions. Buyer personas describe business pain, job function, and other firmographic data that sum up who a prospect is and what they care about. What is it like to work in X industry? ". "

X-functional 101

X-functional Sports Prospecting Follow-up 101

SaaStr

OCTOBER 5, 2020

Selling a completely fungible product. But for many SaaS start-ups, I think accepting this is not only a huge mistake, but it’s a recipe for tragic underperformance. Each one consumes X% of your leads. They suck up a lot of management time. There are just soooo many start-ups. I’m not sure.

Territory 114

Territory X-functional Quota Sales 114

Hubspot

AUGUST 17, 2021

In their book, it doesn’t matter what figure you set, the reps will sell what they can sell. Whenever I encounter someone who feels this way, I bring up the story of the four-minute mile. I’ve had countless conversations with sales leaders who tell me that their reps just aren’t selling the "right type" of deals.

Commission 91

Commission Quota X-functional Finance 91

Sales Hacker

MARCH 12, 2019

If you’ve spent any amount of time researching sales strategies online, then you no doubt have heard this: | “Sell your benefits, not your features.”. Or maybe this: | “A great product demo sells your story, not your features.”. A list of features and functionality is easy to forget, because it lacks context. Every day, _.

Product 95

Product Sell Pitch X-functional 95

SaaStr

MAY 24, 2023

Misconception #1: Good Traction Or Growth Is Just A Couple More Features Away It rarely works like this. If you can’t start selling design mockups of your next few months of roadmap, cut bait on it and keep looking. If Fancy Firm X emails you, it doesn’t mean they’re interested. It means they’re doing their job.

X-functional 19

X-functional Legal Growth Start-ups 19

ConversionXL

JUNE 25, 2021

We’ll also share when to transition to the growth stage in the product lifecycle so you can drive conversions and revenue off your momentum. Growth: A sharp increase in users and sales. Decline: New user sign-ups and revenue begins to decrease. But the path from introduction to growth (and beyond) isn’t a one-way street.

Launch 96

Launch Product Non-Profits GTM 96

Lead Fuze

JULY 1, 2023

Finally, you’ll gain insights on cross-checking territory assignments, compensation incentive programs, capacity staffing and understanding different types of quotes serving different functions. A well-structured quota system ensures that high-performing reps get the cha-ching they deserve, while motivating others to step up their game.

Quota 52

Quota Growth Territory Commission 52

Sales Hacker

APRIL 22, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Harmony Anderson is an entrepreneurial marketing leader with deep expertise in building global GTM strategies at growth startups. She is currently the VP of Growth and Marketing at Superhuman, the most productive email app ever made for teams.

GTM 88

GTM Campaign Pipeline Launch 88

SaaStr

JULY 5, 2024

GTM Mistake #1: A VP of Sales That Can’t Sell or Demo the Product Mistake number one has always been an issue, and it’s the number one reason startups struggle in today’s world. They hire a VP of Sales who doesn’t want to sell or learn the product. You can’t go public or be acquired on 10% growth. Let’s jump right in.

GTM 81

GTM Cross-sell X-functional Pipeline 81

ConversionXL

FEBRUARY 28, 2017

There, a smoke test is the process of running test cases involving the “important functionality of a component or system, to ascertain if crucial functions of the software work correctly” Using this definition, smoke tests address questions like… Does the program run? Does clicking the key functionality do anything?

Product 67

Product X-functional A/B testing Minimum Viable Product 67

SaaStr

DECEMBER 13, 2023

People mislead because they’re afraid of being bludgeoned, or they don’t have a functional relationship with the Board, so it’s seen as something to survive. Someone could present the data here, stand up, and say we had a good quarter. Does it mean bringing in X% of new business to hit that number? We ended at 96% of the plan.

X-functional 134

X-functional Trust Presentation Drivers/motivators 134