Highspot

MAY 28, 2025

I want my internal sales team to have all their tools in one resourceits one of the main things we love about Highspot. Take it day by day and celebrate the small winstheyre what brings you one step closer to a high-performing partner sales function. Thats what we wanted for our distributors as well.

Territory 52

Territory Trust High impact Pipeline 52

Sales Pop!

JANUARY 25, 2023

The main reason?—Authenticity! In fact, studies from Stackla suggest that 79% of customers said UGC highly impacted their purchasing decisions. But it would’ve been less effective. According to a study published in the Dallas Business Journal, 92% of consumer trust influencers more than celebrities and traditional ads. Authenticity!

Sales 130

Sales Promote High impact Follow-up 130

Search Engine Land

SEPTEMBER 5, 2023

There are 1,242 high-impact keywords we identified across all 23 websites. The dramatic finding is that 64% of strategic or high-traffic keywords are losing rank in SGE – they do not appear in the SGE snapshot carousel. We are analyzing 628,000 monthly organic visits (driven by the 1,242 high-impact keywords seen above).

CTR 142

CTR Technique Strategize Niche 142

Cerebral Selling

OCTOBER 5, 2020

When it comes to high-impact messages that break through your customer’s armor and motivate them to purchase, the best ones are emotionally-charged. And as I’ve discussed in the past, few types of messages deliver the requisite dose of emotion like polarizing messages do. Wasted time, money, resources. Fear and risk.

Drivers/motivators 130

Drivers/motivators Entertainment Manufacturing High impact 130

Smarter With Gartner

SEPTEMBER 8, 2021

Gartner predicts SSE will have a high impact over the next three to five years. Gartner predicts SSPM will have a high impact over the next five to ten years. Gartner predicts a lag of five to ten years before CNAPP is established in regular use, but anticipates a high impact. What's the timeline?

Technology 80

Technology Technology High impact Networking 80

Search Engine Land

MAY 2, 2024

Already, we can see a downward trend in volume on their branded campaign: We can also see a drop in volume for their flagship product: Market trends are also at play here, but the main change was the decrease in the video campaign. Video ads are a great low-cost, high-impact way to engage new people.

Campaign 97

Campaign High impact Clients Start-ups 97

Sales Hacker

DECEMBER 20, 2018

Highly efficient sales teams spend time on high-impact activities and minimize low-impact activities. Depending on your industry, the main steps of your sales process probably follow some version of this pattern: Prospecting. The main thing to remember is that simplicity wins. Qualifying. Needs Assessment.

Product 109

Product Tradeshows Appointment CRM 109

SaaStr

OCTOBER 30, 2023

Two Main Flywheels There are two main flywheels for many startups, especially very technical ones. A portfolio of experiments ranging from high impact and effort to medium to low impact and effort. People are building and sharing with people, which draws in more people who sign up. They want exponential growth.

Growth 107

Growth Drivers/motivators Start-ups Engineering 107

Salesforce

MARCH 3, 2022

His company, BioDapt , makes high-performance lower limb prosthetic components that enable amputees to participate in high impact sports like snocross, motocross, and snowboarding. He designed the specialized prosthetic he hopes will help return him to the medal podium. Customer engagement — in the snow.

Angle 98

Angle Customers Sports Gaming 98

ConversionXL

JANUARY 21, 2014

Use your traffic on high-impact stuff. Watch this video, you’ll learn a thing or three: Main takeaway: don’t test too many variations at once. But the main point in this: you need to look at it from a 12-month perspective. Don’t waste time on testing no brainers, just implement.

A/B testing 132

A/B testing Follow-up Start-ups Conversion 132

ConversionXL

MARCH 13, 2019

It’s a main reason that live chat and chatbots have exploded. Three tactics are critical to that final transition. 3 keys to a great B2B ecommerce experience. Educate buyers on your product—and your brand. B2B buyers (usually) prefer to self-educate. Why the shortcoming? Now, however, more new business flows through search and other channels.

B2B 130

B2B B2C Retail X-functional 130

Partners in Excellence

JUNE 5, 2019

But my main issue is, why is this new model helpful? There is nothing in this metaphor that discusses the need to do something with those leads. His flywheel analogy will always work if all you do is provide leads, but never do anything with them—and we know that doesn’t produce revenue.

Commission 121

Commission Territory Sales Drivers/motivators 121

Sales Hacker

NOVEMBER 1, 2018

Yet it continues to be the main resource for many organizations. The main reason is that it is often based on anecdotes and myths from one person’s experience. Let’s look at why this is, why it’s problematic, and learn about the powerful new sales resource that can transform the traditional playbook: data. They are anecdotal.

A/B testing 81

A/B testing Pharmaceutical Manufacturing Sales 81

Search Engine Land

AUGUST 28, 2023

The only way to earn high-value links quickly enough is to do very noticeable things in the real world, like: Sponsoring charities and speaking at educational institutions. High-impact PR stunts and the activity types that connect with an audience. Hint: not web directory submissions!) Those days are over.

Territory 93

Territory User Experience UX Engineering 93

Search Engine Land

SEPTEMBER 21, 2023

Product category pages : Product catalogs that use faceted navigation for product category or listing pages should have a canonical tag that references the main parent category. Focus on high-priority items With your expectations in line, focus on your high-impact and low-effort items first.

Objectives and Key Results 95

Objectives and Key Results Engineering High impact Networking 95

ConversionXL

APRIL 22, 2015

So in a nutshell, this is how you succeed: Run as many tests as possible at all times (every day without a test running on a page/layout is regret by default), Win as many tests as possible, Have as high impact (uplift) per successful test as possible. It’s main advantage – speed. Step #1: Heuristic Analysis. Probably not.

A/B testing 123

A/B testing Cross-sell Follow-up Start-ups 123

ConversionXL

NOVEMBER 13, 2015

In Ancient Greece, public speaking was the main channel for political debate and decision-making, legal decision-making, and even philosophical discussion. High impact words and phrases triggering strong emotional responses. Instead of writing a lot of copy, use high impact words. Personality. Say more with less.

Presentation 134

Presentation A/B testing CTR High impact 134

ConversionXL

SEPTEMBER 17, 2020

Usability.gov wrote an article outlining credibility factors, and one of their main points was avoiding poor grammar. Put it in the JFDI (just do it) bucket, and move along with other high-impact areas to test. First impressions Matter; typos affect them. As they put it , “the first credibility cues are perceived very quickly.”.

Promote 124

Promote Drivers/motivators Trust Contract 124

ConversionXL

OCTOBER 8, 2015

Really, there are two main tangible benefits to archiving old test results. As Andre told me, “I don’t share the idea of “high speed testing” – High impact and success rate is economically much more important than high frequency.” ” Effective Experiments.

A/B testing 105

A/B testing Growth Campaign Start-ups 105

Salesforce

MARCH 28, 2022

And companies are finding that fostering employees’ happiness requires a complex cocktail of roughly four main ingredients: work-life balance; opportunities to learn and grow; solid, empathetic managerial support; and strong connection to the community, culture, and values of their workplace.

Follow-up 98

Follow-up Start-ups High impact Meeting 98

Hubspot

JANUARY 29, 2018

One of the main values that I’ve identified for myself is “ act consistently.” At HubSpot, I help our hiring managers find talent that will pave the way for the future of the company and have a lasting impact on our mission. Actively return to and improve upon your high value actions. They’re not.

High impact 78

High impact Sports Follow-up Account management 78

Search Engine Land

NOVEMBER 29, 2023

But Google’s main social weapon is Discover. This means being featured in Google Discover can be highly impactful and highly targeted. Creator details such as social handle, social follower count or content popularity included in search results, and the recent avatar guidance. In terms of monthly active users (MAUs), YouTube’s 2.7

Networking 96

Networking Follow-up Sports Engineering 96

Hubspot

MARCH 31, 2015

If you''d like to make changes based on user experience, there''s just one main concept you need to keep in mind: Always focus on the wants and needs of your user. Run heat maps and scroll maps on your high impact pages using services like CrazyEgg to see exactly how users are engaging with your on-page elements.

A/B testing 78

A/B testing Entertainment User Experience High impact 78

ConversionXL

SEPTEMBER 7, 2015

He also mentioned that A/B tests are better for multi-page and multi-scenario experiences: Yaniv Navot: “Multivariate testing tends to encourages marketers to focus on small elements with little, or no impact at all. That said, there are definitely some high-impact use cases for MVT. When Should You Use a Multivariate Test?

A/B testing 117

A/B testing Follow-up Manufacturing Start-ups 117

Hubspot

JANUARY 4, 2021

Marketers are still focusing on keyword-heavy blog posts as the main tactic to captivate their audience. Content marketing will start with conversations. The content marketing playbook we've been using is at least two decades old. But it's a strategy made for Google, not for people.". We'll see an acceleration with the digital-first shift.

A/B testing 101

A/B testing Tradeshows Education B2C 101

Hubspot

JANUARY 7, 2013

Studies show that these types of bells and whistles distract consumers from your main offering and will lead visitors off your site. If you’re handing out brochures at a trade show to attract customers to your new dog walking services, don’t just direct them to your main homepage. Keep it simple. 1) Segment your lists.

Real Estate 78

Real Estate Education High impact Trust 78

Hubspot

SEPTEMBER 17, 2020

As marketers, we know search queries like these are important for two main reasons. We map out this customer journey and find the most influential and high impact touchpoints. Sometimes, these exploratory keywords exist in relation to an existing solution: “Canva alternatives”. Mailchimp competitors”. Ahrefs vs SEMRush”.

Click Through Rate 101

Click Through Rate Real Estate Launch Follow-up 101

Search Engine Land

NOVEMBER 7, 2022

In 7 useful Excel formulas and functions for PPC , I shared tips to quickly identify high-impact PPC optimizations that will move the needle for your brand or client. In doing so, you will ensure that you can drill down to the main drivers of impact. I am a firm believer in an analytical approach to search marketing.

CTR 93

CTR Technique Campaign Drivers/motivators 93

ConversionXL

MAY 19, 2020

He’s got more on the tactic in his new book, They Ask You Answer , but at its core, it’s a simple concept: Find out which questions your customers are asking, and answer them through content. Third-party tools estimate a Domain Rating of 72 and 90,000 monthly organic visitors—virtually unheard of for a small, mainly local business.).

Education 129

Education Follow-up Prospecting Service 129

Hubspot

JUNE 15, 2016

Start your story by introducing the main character so that your audience can anchor the rest of your narrative to someone or something. When writing your story, spend time fine tuning your main character or characters based on who your organization stands for, and provide enough information for the audience to understand and relate to them.

Drivers/motivators 53

Drivers/motivators Education Start-ups High impact 53

Hubspot

NOVEMBER 5, 2020

But what if, on the other hand, you had a testing tool that made it easy to set up and analyze experiments (with trustworthy data), and also imagine you prioritize to focus on only high impact tests. The main thing we hope you take away from this is: there’s another way of looking at your visibility in SERP that’s not just SEO.

A/B testing 83

A/B testing Territory Real Estate SQL 83

Hubspot

APRIL 9, 2018

We had a dream to create high impact, editorial videos to (1) make our campaigns more interesting, and (2) create content in the format people were increasingly consuming. Typically, the main decision we need to make is if the video will be a talking head video or an animated video. Production.

Promote 78

Promote Start-ups High impact Drivers/motivators 78

Sales Hacker

OCTOBER 30, 2018

Jennifer Brandenburg is an industry sales leader in building high impact organizations that are repeatable, measurable and predictable. She has more than 20 years of deep enterprise sales experience managing sales operations and growing sales organizations in the high technology industry.

Inside sales 111

Inside sales Sales Cross-sell Consult 111

Highspot

SEPTEMBER 6, 2023

Building high-impact sales training programs further enhance your sales reps’ ability to effectively communicate this value proposition, refine negotiation skills, and adapt to evolving market trends. In this method, the price is often the main differentiating factor and selling point.

Sell 59

Sell Profit margin Price Non-Profits 59

Search Engine Land

JUNE 26, 2024

Expected impact : This is our best estimation in terms of “low, medium or high” for how this implementation will impact growth or other business KIPs Expected difficulty : Our best guess at how much development resource is needed to complete this task. Things with high impact and low effort should be of the highest priority.

X-functional 85

X-functional Drivers/motivators Clients Growth 85

Hubspot

APRIL 1, 2025

However, their adoption is growing rapidly as enterprise-level businesses recognize their ability to do the things that their human reps either 1) dont have the time to do or 2) no longer can do (not because theyre not equipped to, but because theyre focusing on more high-impact, strategic tasks and requests). At request, of course.

CRM 36

CRM Follow-up Clients High impact 36

Salesforce

MARCH 3, 2025

They can also utilize a tiered prioritization system based on deal size, customer type, and deadline urgency to focus on high-impact deals first. To avoid this, Deal Desks should anticipate these peaks and plan ahead by fully leveraging CPQ tools and automating standard requests.

Legal 59

Legal Contract Finance Non-Profits 59