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7 tips for delivering high-impact technical SEO audits

Search Engine Land

Drawing from five years of experience conducting audits for prominent U.S. brands, I’ve developed seven essential tips for creating impactful technical SEO audits. These guidelines will help you prioritize high-impact changes, provide actionable advice and leverage AI tools to enhance your audits. Processing.

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How to transform your website into a continuous marketing powerhouse

Martech

Constructing a high-impact website: Strategic foundations Building a high-impact website requires a nuanced approach, focusing on strategic elements that drive engagement and conversion: Sophisticated homepages : Craft a visually striking and intuitive homepage that attracts and retains visitors by immediately addressing their needs and interests.

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How to unlock the power of personalization through edge computing

Martech

Edge computing brings data processing closer to the action. Instead of sending data to a cloud server elsewhere, edge computing allows it to be processed right where it’s generated. It processes the video immediately, instantly identifying familiar faces or possible threats. What is edge computing?

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A 10-Step Process to De-Risk Your Redesign Projects

ConversionXL

There are things you can do to minimize the potential negative impact on performance that a radical site migration might have. Using CRO Research in the Website Planning Process. A 10-Step Process for De-Risking Website Redesigns. User testing results. How this approach fits into the overall redesign process.

Process 103
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Google launches new AI tool to improve YouTube ad optimization

Search Engine Land

Depending on what’s missing in your video ads, you’ll get suggestions for high-impact improvements as well as links to handy tools that could boost the performance of your campaign. The steps listed above are part of a new Google Ads user experience that is set to launch for all advertisers in 2024.

Launch 136
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Case study: August 2024 Google core update and a recovery plan

Search Engine Land

Using exports from various sources (GA4, GSC and the Ahrefs Top Pages report), we mapped the data to analyze the impact at the keyword level. This was the labor-intensive part of the process. Deep dive into the most affected pages and sections of the website This is where the process becomes manual. Processing.

Clients 91
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The latest AI-powered marketing tech releases

Martech

Enhanced features include semantic search, expanded agent guidance to chat via CallMiner RealTime, improved user experience in CallMiner Coach, and updated reporting dashboards for enterprise-wide visibility. Business email address Subscribe Processing. Get MarTech! In your inbox.