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AI-powered martech news and releases: August 8

Martech

Does your consumer product have AI? A study of 1,000 people found products described as having AI were consistently less popular than those that weren’t. “We found emotional trust plays a critical role in how consumers perceive AI-powered products.” Do yourself a favor and don’t tell anyone.

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7 Proactive Steps to Improve Customer Loyalty 

Salesforce

What you’ll learn Why Band-Aid marketing doesn’t work Data as your targeting system to predict customer needs 7 steps to build customer loyalty with proactive marketing Customer loyalty in action: Reducing hospital readmissions with proactive care Why Band-Aid marketing doesn’t work Sure, your marketing team is busy.

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The New Rules of AI Investing: Why Speed Beats Strategy and Labor Budget Is the New Software Budget with Google Cloud’s COO

SaaStr

Bessemer’s Talia Goldberg and Google Cloud’s COO Francis Duza were kind enough to join us at SaaStr AI Summit 2025 on what’s driving the fastest technology adoption in decades. This isn’t just about improving productivity; it’s about expanding the entire addressable market for technology companies.

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How marketers are leveraging Olympics’ focus on women’s sports to drive engagement

Martech

The visibility is increasing,” said Tania Salarvand, EVP of hospitality and entertainment for digital innovation company Globant. Procter & Gamble will activate over 30 brands through an exclusive partnership in the Personal Care and Household Products category. In the U.S., What does this mean for marketers?

Sports 118
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Phygital agency NEWU is here to surprise you

Martech

The company has done around 5,000 fully custom large-scale projects — luxury showrooms, hospitality, auditoriums, conference centers, theaters, airport lounges and major office custom projects.” “We’re moving from a product-focused offering to an experiential offering.

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The Early Days: How Veeva Hit $100m ARR With Just $3m Raised — And a Deep Vertical Focus

SaaStr

Started as “Salesforce for Pharma” in 2007, now the essential technology backbone for companies bringing medicine to market. ” Peter simply replied: “We have great people and we’re working on great technology. Am I building a premium product that’s great? This is a premium product.

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The Best Cold Call Script Ever [Template]

Hubspot

Prospect: Actually, this isn't a great time … Rep: Are you interested in a product demo of how we are in the magic quadrant? Now, if you are calling your prospects and saying the same thing to all of them, essentially pushing your product — just stop. For example, maybe your verticals are hospitality and retail.