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7 Proactive Steps to Improve Customer Loyalty 

Salesforce

What you’ll learn Why Band-Aid marketing doesn’t work Data as your targeting system to predict customer needs 7 steps to build customer loyalty with proactive marketing Customer loyalty in action: Reducing hospital readmissions with proactive care Why Band-Aid marketing doesn’t work Sure, your marketing team is busy.

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How marketers are leveraging Olympics’ focus on women’s sports to drive engagement

Martech

The visibility is increasing,” said Tania Salarvand, EVP of hospitality and entertainment for digital innovation company Globant. In the U.S., sports fans will be watching all the competition, and much of this attention will be on the stars of women’s sports. What does this mean for marketers?

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The Best Cold Call Script Ever [Template]

Hubspot

For example, maybe your verticals are hospitality and retail. Search “General manager” with the “Hospitality” filter. Congrats on your recent promotion. For instance, if they say, “I’m enjoying my new promotion; I’m able to get a lot more done,” you can respond, “That's great. Or perhaps they‘re finance and banking.

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Lessons learned from martech wins

Martech

To promote its new mobile app, Burger King embraced its signature cheeky style. My career has taken me to companies in higher education, B2B SaaS and hospitality. Dig deeper: 6 martech contract gotchas to be aware of Lunch break Work often makes me hungry, and sometimes, it even inspires my lunch choices.

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AI in Customer Success: Your Guide to Smarter Metrics and Happier Customers

Salesforce

Net Promoter Score (NPS) : Gauges the likelihood of customers recommending a brand. AI helps by identifying patterns in promoter and detractor behavior and suggesting actionable improvements. Customer Satisfaction Score (CSAT) : Measures how satisfied customers are with a product or service.

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The Tides of Change: Why Cruise Lines Can No Longer Afford to Wait on CRM

Sales Pop!

According to a recent study, only 22% of cruise lines have implemented a CRM system, compared to 60% of companies in the travel and hospitality industry as a whole. However, with the rapid advancement of sales enablement technologies and the increasing importance of personalized customer experiences, this approach is no longer tenable.

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Colors to Make Your Marketing Pop

Sales Pop!

Blue- Generally associated with tranquility and a sense of security, blue is often used in hospital, veterinary, and other care settings. It is a calming color and can promote trust in brands. It promotes enthusiasm and is considered persuasive and encouraging. It is also often used by conservative corporate brands.