Adaptive Business Services

MAY 3, 2023

I never spent my time building, crunching, and analyzing spreadsheets. The only numbers that I was ever interested in were … How much is in my/our pipeline? How much money do I have in my bank accounts? That being said, there are others who would disagree with me and on multiple levels. Serious as a heart attack.

CRM 122

CRM Pipeline Consult Business Services 122

Martech

APRIL 15, 2024

I like more the communication and the data part of it, so I ended up being really interested in digital marketing because it really had a lot of data you could leverage. They had an office here in South Florida so I had the opportunity to come and work in digital marketing, so that’s how I got started. I had my daughter here.

CRM 106

CRM Retail Technology Technology 106

Heinz Marketing

JANUARY 9, 2024

It takes a long time and needs to be handled with care. For marketing orchestration, it is best to be proactively improving your process as you scale. And yet, cannot keep your team in a state of constant change. So how do you know when it is time to invest in orchestration improvement?

X-functional 94

X-functional Government Strategize Start-ups 94

Martech

MAY 8, 2024

Unlike passwords, biometric identifiers are permanent and can be stolen by hackers to impersonate victims and gain unauthorized access. Rather than going to a physical store, I spent a lazy afternoon visiting the EyeBuyDirect online store. No matter how I turned my head, I got a good idea of how the sunglasses fit.

Government 106

Government Legal Trust Represent 106

Martech

JANUARY 25, 2024

Everything in this new year should be about setting goals for the year, creating aspirations and deciding what we need to accomplish — like how we will reach that seemingly impossible sales number our boss gave us because we smashed our goal in 2023. Let them become your north star for the year. Welcome to 2024! It’s not a fad.

Government 135

Government Strategize Start-ups Technique 135

Martech

NOVEMBER 6, 2023

Let’s explore how we mastered this and how you can apply our insights to your strategy. Metrics to measure email outreach Here’s an overview of the core metrics we use to track outreach performance: Deliverability rate This metric is about ensuring your emails reach your recipient’s inbox. Preparation is vital.

Appointment 125

Appointment UX Objectives and Key Results Gambling 125

Search Engine Land

JANUARY 2, 2024

If you’re thinking about moving your ad spend away from platforms like X in 2024, LinkedIn could be a solid alternative to consider. Marketers are seeing good returns, but keep in mind it comes with a higher cost, so be sure to check your budget before making the switch. How ad prices are calculated.

Price 128

Price Campaign B2B Engineering 128

Search Engine Land

APRIL 23, 2024

Also, customers are more thoughtful than ever about what information they’re willing to share and how it’s being used. How are companies succeeding in this new era of marketing? Here’s how those companies adapted their marketing data analytics to become more efficient and improve outcomes across the customer journey.

Government 113

Government Campaign Follow-up Conversion 113

Partners in Excellence

MARCH 2, 2024

” We often get into discussions and debates about the future of selling and how to drive high performance. (I He loved to be outside, so whenever the snow level dropped below his own height he would head out to wander and create “things” in the woods. Well, in Montana that meant that there was still a lot of time spent inside.

Electrical Engineering 73

Electrical Engineering Sell Mechanical Engineering Electricity 73

Search Engine Land

MAY 2, 2024

They’re not sure how to get started. I strongly encourage you to step out of your comfort zone and implement YouTube video ad campaigns in parallel with your search campaigns. When you do so, you may find that sales via your video campaigns aren’t as strong as your search campaigns – and that’s OK.

Campaign 110

Campaign High impact Clients Growth 110

Understanding the Sales Force

MARCH 20, 2024

It will be worth it! A book like this might not be the perfect read for you, but as a former Jew that converted to Catholicism twenty-two years ago at age forty-six, I found it helpful, useful, insightful, powerful, and conclusive. Similarly, many prospects are also non-believers in your product or service.

Process 133

Process Pipeline Sales Gaming 133

Partners in Excellence

NOVEMBER 2, 2023

I spend a lot of time with sales managers, at all levels. Too often, I hear the lament, “I don’t have the time to coach!” They spend endless amounts of time pouring over reports, looking at data. And they have less time to coach. And they don’t know how to coach. I talk to them about it.

Pipeline 111

Pipeline Meeting Technology Technology 111

Martech

FEBRUARY 6, 2024

There should be some digital, social component to take advantage of the timing,” he said. A lot of the attention is going towards TikTok, and those eyeballs seem to be coming from X (formerly Twitter).” In contrast, the group of brands that advertised in the Super Bowl in 2023 spent 16% more on X than they did in 2022.

Gaming 115

Gaming Sports Follow-up Campaign 115

Martech

MAY 7, 2024

We were in a meeting, and I said something like, “Alex, I think it would be helpful if we could cut the data in a different way to figure out what’s really happening.” I try to be as clear as possible in my request and double-check to make sure it is clear. The time we’ve spent on them. So Alex didn’t do it.

X-functional 105

X-functional Follow-up Meeting Strategize 105

Martech

APRIL 17, 2024

Even so, because it’s part of the Google-verse and its price point (free) can’t be beat, it is still the dominant digital analytics platform. Your other choices are the last seven days, last 30 days, last 90 days and last 12 months. Great, but that doesn’t match how reporting works. Interview edited for length and clarity.)

Healthcare 118

Healthcare GTM Clients Price 118

Search Engine Land

APRIL 26, 2024

Keeping your website strategy tied to traditional notions like keyword research based on search volume is a recipe for a slow but certain death. But what are your options? One possible escape route is product-led SEO , which focuses your strategy on your customers’ needs, pains and desires.

Product 109

Product Launch CRM Start-ups 109

Salesforce

APRIL 22, 2024

When a job opportunity knocks, it can be difficult to prove you’re the one to hire. It’s time to create your own website and showcase a your professional portfolio of projects, resume, demo videos, and much more. Build your own online portfolio of Salesforce skills What is an online portfolio of Salesforce Skills ?

Clients 111

Clients Consult Promote Contact 111

Partners in Excellence

MARCH 4, 2024

This perspective gives me a view on ‘selling’ that differs from those who have spent their entire careers inside large companies. One question I often ask sales professionals is to tell me about a time when you had to sell something before you could eat dinner. He was in the audience of a webcast.

Sell 73

Sell Mechanical Engineering Up-sell Technology 73

Sales Hacker

OCTOBER 13, 2023

Alex Poulos , CMO of Crossbeam , shared that the marketing play for this motion is to create Ecosystem-Qualified Leads (EQLs) – pull EQLs/EQAs based on your unique second-party ecosystem data that combine intent, relationship, and behavioral signals. How to do it: Map your prospects to your partners. Efficiency.

GTM 100

GTM UX Go To Market CRM 100

Martech

APRIL 18, 2024

Instead of creating a list of hundreds of AI marketing tools that may (or may not) be around in a few months, I hope to arm you with the foundational knowledge to select AI tools strategically well into the future. What does your business need to do with AI? What’s your budget? Do the results need to be exportable?

Strategize 136

Strategize Education Price Service 136

Accent Technologies

SEPTEMBER 30, 2023

You don’t have to be Einstein to see the potential of generative AI for sales teams. Let me explain the “why” and the “how.” Let me explain the “why” and the “how.” Some experts say it will be more significant than the introduction of the Internet—a bold statement for sure. The equation is no joke. Let’s move on.

Manufacturing 97

Manufacturing Sales Technology Technology 97

Understanding the Sales Force

FEBRUARY 9, 2024

Suppose you have a project or task that you don’t particularly enjoy doing, but despite your lackluster feeling, must complete it. I’m hiring a salesperson for a client and using my time-tested process which we also train clients to use (so that WE DON’T have to recruit!). For HR, that’s part of their job.

Clients 77

Clients Quota Sales Process 77

Martech

MARCH 28, 2024

Is your marketing team tired of hearing about AI? Infusing applications with AI also means the AI assistants and co-pilots we see now are likely to become just another part of the functionality of our martech platforms in due time. To some extent, we all are. It’s part of the hype cycle of any new technology. Enhanced targeting.

CRM 128

CRM Technology Technology Campaign 128

Search Engine Land

MAY 16, 2024

A site migration can feel like packing up your entire house and moving across the country. Preparing for your site migration Managing and optimizing the new site structure and content Improving user experience Managing links Monitoring technical SEO Managing post-launch activities Continuously refining What is a site migration?

Objectives and Key Results 86

Objectives and Key Results User Experience Launch Engineering 86

Search Engine Land

FEBRUARY 5, 2024

And with increasing discussions and scaremongering in the media about how AI will lead to job losses, it’s no wonder. So why does this time feel different? Generative AI is being touted as a time-saving, workforce-reducing miracle tool. This frees up the time we need to find more strategic growth opportunities.

Engineering 127

Engineering Pitch Growth Strategize 127

Sales Hacker

SEPTEMBER 19, 2023

Sam McKenna is the founder of SamSalesConsulting , previous to that she spent 6 years at On24 ending up as their VP of Enterprise Sales, She then jumped over to LinkedIn as their Head of Enterprise Sales. Sam is also an advisor for high growth companies.

GTM 106

GTM Trust Cold Call High impact 106

Search Engine Land

NOVEMBER 9, 2023

Thankfully, Tom has handily broken it down: ROI is the net profit generated by your activity divided by the total cost of that activity. Dig deeper: What percentage of your budget should go toward SEO? Monthly reporting: The destroyer of ROI There’s nothing like being the last agency a client uses. Yes, ROI is a ratio.

Click Through Rate 123

Click Through Rate Clients Finance Start-ups 123

SaaStr

MARCH 14, 2024

We had a great one last time with Peter Specht, Partner at Creandum. What’s your most recent disclosed investment? With over 25K SaaS tools out there, we believe that those with the best and most complete list of native integrations that make their users’ lives easier and more effective will be the ones that win.

B2B 77

B2B Growth Product Customers 77

Spiro Technologies

OCTOBER 13, 2022

Even if you are the hardest worker in the room, if you don’t show results, a lazier but more effective coworker will be viewed as more valuable, not to mention better-paid. Effective salespeople maximize time spent doing things that move the needle and minimize time spent on everything else. Prospecting .

Pipeline 98

Pipeline Drivers/motivators CRM Sales 98

Search Engine Land

JANUARY 19, 2024

Third-party cookies will be retired, accelerating privacy-focused measurement. This article outlines seven key areas to evolve your PPC advertising approach in 2024 so you’re better prepared for what’s ahead. Evolve your measurement The time is finally here. Developing these practices will require time.

Campaign 107

Campaign Retail Engineering Gaming 107

Martech

DECEMBER 19, 2023

I thought I could get through 2023 without having to address a perennial problem for email marketers: how to manage seemingly unengaged subscribers without cutting them off. As Gmail is a Google product, Gmail accounts will be swept up in the deletion process. Your Google account will remain active because of those other logins.

Government 115

Government Angle Follow-up Meeting 115

Partners in Excellence

SEPTEMBER 14, 2023

Time Available For Selling is a critical issue for everyone in sales. But there are many things, both necessary and unnecessary, that distract from that time. But before I go into a further discussion about time available for selling, let me first define how I look at time available for selling.

Sell 139

Sell CRM Technique Territory 139

Martech

JANUARY 18, 2024

Jay Mandel spent about 20 years in corporate America with brands like MasterCard and IBM. Use AI but don’t let it chip away at your respect for the skills of marketing. Use AI but don’t let it chip away at your respect for the skills of marketing. I use it all the time. How can a human keep up with the AI?

Represent 115

Represent Consult Clients Service 115

Martech

MARCH 4, 2024

This saves time and greatly expands what your marketing team can accomplish with limited resources. In this article I’ll provide a list of things to check to make sure your automated programs aren’t giving you or your company a big black eye. Include the logic of your personalization campaign in that document.

Campaign 131

Campaign Cross-sell Contact Follow-up 131

PandaDoc

MAY 8, 2024

Read on as we cover everything you need to know about the SMB sales process, and how your sales team can crush it in the competitive landscape. Business owners, conversely, are quite busy and possibly impatient, so your offer should quickly engage them by demonstrating your value proposition through demos and other sales material.

Objectives and Key Results 52

Objectives and Key Results B2C Legal Government 52

SaaStr

OCTOBER 26, 2023

Your job as CEO and founders is to backfill the weak areas of your VPs. Your job as CEO and founders is to backfill the weak areas of your VPs. can be good. You don’t want groupthink, and you want the best of your team challenging each other to do even better. It’s a function of time and energy.

Start-ups 90

Start-ups Growth 90

SaaStr

OCTOBER 3, 2023

Looking for your next role? I can’t tell you how many interviews I’ve done for a wide variety of roles, from SDR to COO, where the candidates literally were guessing what the company really did during the interview: Not too long ago, I did a final CRO interview to help a portfolio company. Interviewing? Been through a lay off?

Consult 89

Consult Price Up-sell Presentation 89