Martech

MAY 16, 2024

It’s important that everyone is clear on the definition of customer experience. There are so many incorrect uses of the term and misconceptions about the concept itself that create confusion and dilutes the work that needs to be done. What is customer experience (CX)? to deliver a better experience. ‘The

Customers 100

Customers B2C UX User Experience 100

Search Engine Land

APRIL 15, 2024

Then, you must create what Google calls “ helpful, reliable, people-first content.” In this article, I will outline a process that shows you exactly how to do that and provide a simple template you can fill out to take your content to the next level. Step 1: Goals What is your goal for this content?

Process 113

Process Objectives and Key Results Angle Follow-up 113

Martech

MAY 15, 2024

From there, with the background in marketing and digital, I started thinking about how all of it starts to come together. I fell into it by searching for things that were new and always learning. I think back when colleges were beginning to teach marketing, they were focused on the four Ps — product, price, place, promotion.

Healthcare 89

Healthcare Technology Technology Sports 89

Search Engine Land

MARCH 22, 2024

It did Search better. Since around 2002, Google has been the search engine – and its dominance has only grown year after year. It has ascended to monopoly status and 91.6% Change comes from where you least expect it. The next Google won’t do what Google does, just as Google didn’t do what AOL did.

Engineering 119

Engineering Launch Product Market share 119

SaaStr

MAY 13, 2024

I’ve re-learned something about marketing every year working on the SaaStr Annual for 10+ years. Well, the learning is to focus your marketing efforts primarily on what your VP of Marketing is good at. But then a few that have done ours have told us it was the highest ROI event they’ve done since Covid.

Quota 87

Quota Pipeline Follow-up Start-ups 87

SaaStr

MAY 7, 2024

At SaaStr AI Day, Siqi Chen, founder, and CEO of Runway , discussed his belief of why every role will become a prompt engineering role, along with some no-code AI tips showing how to build products without knowing how to code. The chart below shows what happens. How does that work? 3 Ways Runway Uses AI Prompts 1.

Engineering 76

Engineering Finance Strategize Follow-up 76

SaaStr

MAY 17, 2024

As Product leaders, you have to build trust with CEOs and founders, align on vision and strategy, stay focused on the customer’s problem, and effectively navigate misalignment to ensure your product has the greatest chances of success right out of the gate. It’s obvious, but how do you do this?

Product 93

Product GTM Trust Growth 93

Martech

APRIL 10, 2024

It’s a scene from a bygone era when companies could woo clients with flashy presentations and empty promises. I’ve sat through countless demos, each promising the moon and the stars, only to feel underwhelmed when it’s over. It should be the lifeblood of martech. But those days are over. Well, not anymore.

Pitch 100

Pitch Product Electricity Healthcare 100

Partners in Excellence

FEBRUARY 12, 2024

We are driven to pitch our products and solutions. We have presentations focusing on us, our products, our companies and how great we are. What does this mean? It’s not just about what’s happening in their business—their problems, their opportunities, their challenges.

Customers 121

Customers Negotiate Pitch Trust 121

Search Engine Land

FEBRUARY 6, 2024

The more links you could acquire, especially from authoritative sites, the better your search rankings were supposed to be. Google uses AI to act human-like to evaluate its reputation. And it’s just getting better. It’s possible for a website to be a go-to source for one type of content (e.g.,

Represent 109

Represent Engineering Niche Service 109

Force Management

DECEMBER 14, 2023

A channel program is an effective way to increase your capacity and expand market share, helping you reach your growth goals faster. When executed well, your channel program will decrease the cost of a sale, improve reach into new markets, and grow overall seller capacity without increasing internal headcount. What is our proof?

Negotiate 137

Negotiate Education Market share Growth 137

Partners in Excellence

JANUARY 22, 2024

Sometimes, I feel like a broken record talking about Customer and Business Acumen. When I talk to leaders about their GTM strategies, the focus is on products and presenting the capabilities of products. Yet these same leaders complain about the ability to connect to prospects and customers. They don’t know.

Customers 109

Customers GTM Trust Up-sell 109

Martech

MAY 7, 2024

With that sheer growth rate, it is fair to ask yourself and your team: “Do we control our martech, or does our martech control us?” If you understand three pivotal trends, you’ll master your martech and make informed decisions: Martech growth outpaces martech consolidation. Grow your martech maturity instead.

Legal 109

Legal Growth Pitch Technology 109

Martech

APRIL 11, 2024

But does that mean they don’t care about us meeting the company’s marketing objectives (effectiveness)? Much of the excitement about AI centers on the promise of increased productivity. That’s why we love good marketing but can’t stand sleazy, lazy or inconsiderate versions of it.

B2B 120

B2B Manufacturing Technology Technology 120

SaaStr

APRIL 16, 2024

Dear SaaStr: What Do You Do When Your Startup is Not Growing Anymore? First, be honest about why. You can blame it on macro issues if you want, but if growth has radically decelerated, it’s likely because you are less competitive than you were before. But it does work. Especially usage.

Referrals 103

Referrals Growth Promote B2B 103

SaaStr

APRIL 9, 2024

At SaaStr’s AI Day, George Kreitler, Global IBM Embeddable AI Sales Leader, talks about the paradox of AI, three equations that relate to the world productivity and AI, a little math to help guide the next decade, top use cases, and the importance of responsible AI. That leaves one variable we can leverage — productivity growth.

Product 88

Product Government Healthcare Growth 88

Martech

MAY 15, 2024

” This famous fairy tale starring Goldilocks searching for the perfect bowl of porridge is remarkably similar to assembling the perfect martech stack for your organization. With more than 14,000 martech options available to industry professionals, it’s not surprising marketing leaders are struggling with the Goldilocks principle.

Contract 78

Contract Objectives and Key Results Technology Technology 78

Partners in Excellence

FEBRUARY 29, 2024

We were talking about his prospecting challenges. ” We talked about some of his strategies. He researched others, understanding their roles and what their companies did, creating personalized emails. He tried to connect what he learned they were doing with his prospecting efforts. How do you know if he cares?

Pitch 127

Pitch Prospecting Start-ups Conversion 127

Partners in Excellence

APRIL 8, 2024

But there are a couple of things about Shari that are very special to me–her deep compassion, and she “gets” my weird sense of humor. So, I decided to take the proverbial year off after four years at the University of Colorado, and that’s when it all started. I learned how to take rejection—lots of it.

Sell 127

Sell Up-sell Pitch Education 127

Martech

APRIL 18, 2024

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. I’ll start with what hasn’t changed and provide an overview of what I consider a strategic approach to AI tool selection. What’s your budget?

Strategize 128

Strategize Education Price Service 128

SaaStr

FEBRUARY 9, 2024

In this latest episode of CRO Confidential , Sam Blond, Partner at Founders Fund and former CRO at Brex, sits down with the CRO of Zapier, Giancarlo Lionetti (GC), to chat about Product-Led Growth (PLG) and Go-To-Market (GTM). Let’s dive into what’s making that hybrid model successful: PLG and Sales Led?

Go To Market 103

Go To Market Growth GTM Product 103

Search Engine Land

JANUARY 11, 2024

Simply proclaiming your own expertise and trustworthiness is not enough. What other sites say about you carries more weight. But amassing links solely for quantity won’t do much for your brand. The key questions become: Which links does Google see as authoritative endorsements?

Trust 123

Trust Engineering Represent Follow-up 123

SaaStr

MAY 14, 2024

At SaaStr’s inaugural AI Day, the Senior Director of Product Management at Panoptica by Cisco, its incubation team, Alex Jauch, talks about how GenAI is powering app security, how Cisco is using it, and how you can use GenAI to protect other businesses. GenAI does change everything. Now, you can go after it.

UX 77

UX Intrinsic Product Conversion 77

Martech

APRIL 25, 2024

What do you do if the vendor of one of your martech solutions gets bought? Know what you need and why. What are the use cases for it? Will it continue to fulfill those needs? “It’s Don’t let the potential end product decide what you need to do. What technological changes are expected?

Contract 95

Contract Legal Price Technology 95

Martech

MARCH 14, 2024

The launch of OpenAI’s text-to-video tool Sora highlights a broader AI problem that too many marketers ignore: With so much AI-generated content out there, customers don’t know what’s authentic. Still, your company’s reputation plays an increasingly important role in influencing consumer decisions and any missteps with AI can damage it.

Trust 105

Trust Customers Healthcare Service 105

SaaStr

MAY 1, 2024

Dear SaaStr: What Was Your #1 Hack to Increase Trial Conversions to Paid? There are many product-level things you can do. There are many product-level things you can do. Improve your messaging. Talk for hours about “personas”. They think it is too much work, and too expensive. Answer the Chat.

Conversion 96

Conversion Presentation Prospecting Start-ups 96

Martech

MAY 17, 2024

Ah, there it is again — the genAI buzz. It’s going to transform B2B sales and marketing, right? Like me, you’ve come across a flood of posts waving hands in the air — AI is a magic pill promising to skyrocket productivity, slash costs and practically do your laundry. It should never have been this complicated.

B2B 81

B2B Strategize Technology Technology 81

Martech

MAY 17, 2024

You’ve got a solid business plan and secured funding, and you are eager to introduce your brand to the media. For the record, handling bad press (or proactively preventing it) is another specific type of PR called crisis communications. crisis communications is about communicating with the media during times of crisis.

Legal 91

Legal Launch Campaign Trust 91

Understanding the Sales Force

MARCH 20, 2024

Although this is an article about sales process, the first two paragraphs have more to do with religion than sales. It will be worth it! My wife thought I would enjoy a book she found at the airport bookstore and I agreed that it looked compelling. Wallace shared a story about the time he was shot at a traffic stop.

Process 133

Process Pipeline Sales Gaming 133

Search Engine Land

NOVEMBER 15, 2023

It is part of the Google core ranking system, Brad Kellett, Senior Director on Google Search product and engineering told us. Google wants to highlight such content in its search results and search interfaces. Google told us back then that the hidden gems feature was not live yet but it seems like it was.

Engineering 143

Engineering Promote Start-ups Clients 143

Search Engine Land

SEPTEMBER 11, 2023

Several publications that encountered traffic declines require a media fee, so you mostly only see big brands and the same products featured in their content. What can be the reason behind these movements? And although it is not necessarily against Google’s reviews update, it does not meet the guidelines.

Niche 136

Niche Commission UX Trust 136

Search Engine Land

MAY 9, 2024

One of the things I love about SEO is its inherent duality. We get to leverage both sides of our brains: The right brain when it comes to on-page, content and even link building campaigns. The left brain when it comes to technical, data analysis, etc. However, it’s easy to think of SEO as predominantly left-brained.

A/B testing 95

A/B testing Entertainment Engineering Campaign 95

Martech

APRIL 15, 2024

What will customers remember after they have experienced your website, product, service or people? What will they tell their friends or colleagues about their experience — will they even mention it? Do you think customers will talk about how they were “wowed” by their AI experience?

Customers 115

Customers Hospitality Technology Technology 115

Search Engine Land

APRIL 30, 2024

If you’ve ever tried using avatars or buyer personas to write a Google Ads headline, you know it can be frustrating and fruitless. You try to define your target market, only to be told, “Our audience is anyone who wants our product – we don’t exclude anyone.” What you really need is an ad that smartly qualifies each click.

CTR 102

CTR Real Estate Legal Clients 102

Martech

MAY 9, 2024

Q: It seems every manager has been given a mandate to bring genAI into their technology and processes. Is that what is going to tip us into the trough of disillusionment ? Most of them are cautious about exposing this technology to customers because of the cases that came into the press like the Air Canada case.

Appointment 81

Appointment Technology Technology Follow-up 81

Salesforce

DECEMBER 20, 2023

If you measured it today, how would your business score on AI transparency? Whether you’re using artificial intelligence (AI) to recommend products, develop drugs, or screen job applicants, you’re entrusting it with data without fully understanding how it makes decisions. It helps to follow a framework.

Pharmaceutical 111

Pharmaceutical Technique Healthcare Trust 111

Martech

FEBRUARY 26, 2024

See more about how marketers are using MarTechBot here. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. Prompt: Our product is loss-making for two years in spite of researched marketing plans. What could be wrong?

Price 92

Price Strategic planning Referrals Sales 92