Martech

JANUARY 18, 2024

Connecting disjointed martech tools and platforms Meet Emily, a marketing manager at a mid-sized ecommerce company. To manage this complexity, you need an integrated martech stack that boosts efficiency, drives revenue growth, encourages data-driven innovation and aligns with strategic goals. Enabling personalized content.

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Hubspot

APRIL 14, 2021

The way you can get this information is through strategic marketing. In this post, we’ll define strategic marketing and explain the different phases of the process that will help you effectively market your business, attract customers, and drive revenue. Strategic Marketing Process Phases. Planning Phase.

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Strategize Price Promote CRM 101

SaaStr

JANUARY 26, 2025

The KPI Alignment System Have customers email explicit performance expectations Build custom reporting dashboards Weekly cross-team optimization meetings Formal performance reviews 2. Because while the payment problem was solved, the marketing side of mobile commerce remained broken. Black Friday playbook) 3.

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Education Legal Promote Growth 102

Sales Pop!

OCTOBER 27, 2021

As I’ve said many times before, in order for an organization to get more value from their sales teams, sales must move from the flogging mode and be charged with and held accountable for a strategic role. And the singular focus for sales in a strategic role is to build deep strong relationships with customers, not flog products at them.

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Martech

SEPTEMBER 26, 2022

It’s about meeting customers where they are online,” said Justin Breton, brand experiences and strategic partnerships director for Walmart, in an interview with MarTech. “We At launch all verch will be available through meaningful discovery, for instance by going to the top of Electric Island and playing the dance-off challenge.

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Launch Electricity Strategic partnership Gaming 120

Search Engine Land

SEPTEMBER 4, 2024

Early 2025 : Google will launch a migration tool for manual upgrades from VAC to Demand Gen. Bottom line : This latest update represents a strategic move to meet evolving consumer expectations following ad format preferences updates in Demand Gen earlier this year. What’s next.

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Campaign Represent Strategize Launch 85

Search Engine Land

JULY 16, 2024

The launch of ChatGPT ignited an innovation race, prompting Google, Meta and Microsoft to hastily release their own AI applications. So much regurgitated material has been created to game the search algorithm that Google had to launch the core and spam updates to clean the web of useless information.

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Click Through Rate User Experience Promote Technology 110

Sales Hacker

NOVEMBER 15, 2024

Note-taking during meetings: Sharpens the ability to synthesize information and identify patterns. Manual onboarding exercises: Require new hires to take meeting notes, draft follow-ups, or conduct outreach manually before transitioning to automation. Pocus – launched their AI Strategy tool to the general public.

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Heinz Marketing

AUGUST 9, 2024

For instance, if AI identifies a trend of customers purchasing workout gear in January, you can launch a targeted campaign for fitness products in December to capture early interest. This automation frees up your team to focus on creative and strategic initiatives that require a human touch.

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E-commerce Campaign Follow-up Trust 115

Search Engine Land

SEPTEMBER 18, 2024

Backlinks are still essential in SEO today, but there’s a stronger focus on their quality and strategic placement. Let’s break down the process to give you a clear roadmap for execution: Launching a branded podcast The first step involves setting up a branded podcast tailored to your (or your client’s) industry niche.

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Niche Promote Lead generation Growth 88

Sales Hacker

FEBRUARY 7, 2025

During this phase, the primary focus is on building a product that meets a specific market need and ensuring that early users validate its core functionality. The focus shifts from experimentation to execution, as companies must scale operations to meet increasing demand.

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Price E-commerce Cross-sell Profit margin 107

Martech

JANUARY 15, 2025

For marketers looking to meet customers where they are , social media cant be overlooked. Brands that adapt their strategies in this way will meet consumer expectations and stay ahead of the curve. As a result, more brands will launch full-funnel strategies through influencers in the coming year.

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Niche B2B Service Retail 117

SaaStr

JULY 6, 2025

The duo launched their venture fund in 2023, raising an impressive $1.1 This strategic focus proved prescient as the fund launched just as the generative AI boom was beginning to reshape entire industries. Meeting Intelligence: Granola Granola tackles the massive market opportunity in meeting productivity and transcription.

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Represent Launch Technology Technology 122

Martech

MARCH 6, 2025

While all these tools aim to boost sales productivity and efficiency, they have distinctly different strategic approaches. Salesforce launched the AgentExchange marketplace and the Agentforce Developer Edition alongside Agentforce 2dx. Worth noting: Sales Agent possesses autonomous capabilities for lead research and meeting scheduling.

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CRM Sales Strategize Launch 90

Martech

FEBRUARY 12, 2025

With these advancements, researchers can generate insights faster, saving time and money before launching marketing campaigns. Product marketers rely on AI to predict market trends, review competitor products and assess customer engagement in product categories, refining their launch strategies.

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Launch Territory Campaign Technology 128

Martech

MAY 22, 2024

The strategic use of AI allows brands to gain a more comprehensive view of their customers. Such insights enable brands to not only meet but anticipate customer needs, setting the stage for experiences that delight and foster deep loyalty. Audience segmentation AI excels in distilling complex data into precise audience segments.

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Campaign Launch Technique Strategize 131

Martech

DECEMBER 19, 2024

Every design element affects how users interact with your call to action, from color choices to strategic placement. Design choices should meet accessibility standards to make your CTAs usable for all audiences. Does it meet accessibility standards? The psychology of color Color influences how users perceive and respond to CTAs.

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A/B testing Drivers/motivators CTR Click Through Rate 126

Salesforce

OCTOBER 28, 2024

Imagine a world where AI agents handle many of your everyday tasks, freeing you up to focus on what truly matters — building relationships, making strategic decisions, and innovating. Before launching Agentforce, we subjected our AI agents to over 8,000 adversarial inputs to pressure-test their boundaries.

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Trust Represent Customer Relationship Management Legal 111

Highspot

JUNE 1, 2023

By combining a unified platform, a Strategic Enablement methodology, and tailored services, Highspot delivers a holistic system to equip, train, coach, and analyze sales teams to peak performance. This might be the toughest selling environment in years, but amidst obstacles is opportunity,” said Robert Wahbe, CEO, Highspot.

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Launch Education Strategize Pitch 98

Martech

MARCH 24, 2025

AI-augmented decision-making in action Imagine you’re a digital marketing manager at a growing SaaS company tasked with launching a pivotal new product. AI can quickly simulate responses from diverse customer personas, eliminating hours of debate and “what-ifs” stretched out over multiple meetings.

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Assembly Line Strategize Campaign Launch 122

Salesforce

MAY 4, 2023

When we launched the Salesblazer Community , we knew we needed a character to represent the largest and most successful community for sales professionals of all stripes — someone to be your champion. Meet Zig the Zebra. She’s brave, resilient, and strategic — and loves working with the herd to get things done.

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Meeting Sports Strategize Quota 98

Martech

MAY 8, 2025

It’s staring us in the face from organizational charts, departmental KPIs and meeting structures where marketing, sales and IT leaders barely speak the same language. ” That transforms integration from a technical exercise to a strategic imperative. The problem isn’t in the code or the platform.

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Healthcare Retail Technology Technology 108

Martech

JULY 1, 2025

This results in campaigns that fail to align with sales goals, product launches or customer needs. Instead of the usual planning meeting, invite a representative from sales leadership, a product manager and a customer success manager to a dedicated “Campaign Kick-off and Alignment Workshop.”

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Objectives and Key Results Campaign Government SQL 96

Martech

FEBRUARY 20, 2025

Cross-functional AI councils and working groups should meet regularly to renew emerging capabilities, assess risks and revise guidelines based on learning. Quarterly planning, combined with smaller team-level planning cycles like sprints, lets you maintain strategic alignment while enabling rapid course correction when needed.

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Government Legal Strategize Campaign 80

Salesforce

OCTOBER 21, 2024

At this year’s Dreamforce, Salesforce launched Agentforce , a set of tools to create and customize agents, as well as the collection of agents we provide across the Customer 360. Agentforce Campaigns is a part of this launch, and I’m already being asked by customers how they can take advantage of it.

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Campaign Launch SQL B2C 59

ConversionXL

JUNE 25, 2021

An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase. But it’s not a linear journey. That’s rarely the case.

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Launch Product Non-Profits GTM 96

Salesforce

MARCH 13, 2025

Let’s say you’re launching a new product. Finding it can guide your strategic plans, help you prioritize opportunities, and keep all your teams on the same page. How to calculate TAM Common challenges in TAM calculation and how to avoid them How to use TAM in strategic planning What is total addressable market (TAM)?

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Minimum Viable Product Strategic planning Territory E-commerce 100

Martech

FEBRUARY 3, 2025

With a clear problem, a targeted solution and measurable metrics, the integration succeeded because the use case was well-defined and the ROI was measurable from launch. This strategic foresight can spark transformation. What do you mean youre not considering agentic AI as part of your 2025 strategic roadmap?

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Finance Technology Technology Drivers/motivators 110

Search Engine Land

SEPTEMBER 10, 2024

In scenarios where SEO teams might be small or stretched thin, AI can take over repetitive work, allowing people to be focused on higher-level, more strategic tasks. One click and you can launch any cluster in the Content Editor. AI’s ability to streamline workflows and automate tasks helps SEO teams do more with fewer resources.

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Start-ups Process Strategize Launch 94

Veloxy

NOVEMBER 15, 2022

Meanwhile, it is important to have a clear understanding of your objectives and key performance indicators before launching your account based selling models. Hold regular meetings and feedback settings with sales and marketing teams. So, the marketing campaigns and sales techniques should be tailored to meet their needs.

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Sell Objectives and Key Results SQL B2B 246

Martech

APRIL 24, 2025

Something you can breeze through without endless scrolling, something that accomplishes tasks like confirming meetings based on data from your calendars and so much more. People hated tabs when it launched. That’s some strategic play! Will we trust the technology? Will people like it? If done slow enough.

Technology 123

Technology Technology Trust Strategize 123

Martech

MAY 1, 2025

Dig deeper: Google launches AI tool forYouTubead optimization 6. If you have the budget and it makes strategic sense to hire a celebrity spokesperson, go for it. YouTube is more than a playground for B2C brands YouTube is a smart, scalable channel for B2B brands ready to meet their audience where they already spend time.

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B2B B2C Niche Education 115

Martech

NOVEMBER 15, 2022

However, a new generation of remote work apps and virtual meeting platforms aims to fix that. Creating new meeting spaces in a digital office. Conference rooms hold more people for formal meetings, while a theater includes a “stage” for Zoom-style video presentations. There are too many meetings,” said Lerman.

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Meeting UX Clients B2B 103

Force Management

OCTOBER 8, 2020

We’re supporting customers right now in implementing their strategic initiatives virtually to ensure their sales organization can execute on new revenue goals and benchmarks. Leverage virtual executive meetings to ensure managers and team leaders are equipped to make an impact before, during and after training.

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Martech

DECEMBER 5, 2024

“The essence of what they did was bring a product to life and make it easier for a consumer to understand if it was going to meet their needs,” Carboni said. It’s a very strategic decision on our part. “I want to bring the infomercial authenticity into the way we deliver consumer experience.”

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SaaStr

MAY 23, 2023

Whether you’re part of a startup ready to enter the market or working at an established business ready to launch a new product, it’s critical to understand how to approach your target audience. Customer Base: If you are already an established company about to launch a new product, your loyal customers will be great advocates.

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Salesforce

MARCH 20, 2025

The Agentic Enterprise: How Integration Fuels the Future of AI We Launched an Agent Across Our Site Here’s What We Learned How To Be an Agentblazer and Drive Agentforce Success With AI Certifications How do you get there? The result: lower costs, faster innovation, and a competitive edge that others cant match. The result?

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