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How Canva is approaching B2B customers with AI-powered tools

Martech

Creative technology company Canva launched its latest campaign promoting a growing number of collaborative and AI-powered tools for businesses. Canva’s platform for businesses, Visual Suite, was launched 18 months ago. Canva’s Magic Studio suite of AI tools gets close attention in the new campaign. Why we care.

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Programmatic’s ad targeting and optimization comes to digital out-of-home

Martech

Beeyond Media, a programmatic digital out-of-home (pDOOH) demand-side platform (DSP), has launched a new segmentation tool, Beeyond TrueReach. Dig deeper: Bermuda Tourism launches 3D digital out-of-home campaign in New York Reducing waste. With better segmentation comes fewer wasted impressions and ad dollars.

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Google Ads turns 23: A look back at the biggest changes and advances in search

Search Engine Land

Ads on SGE Google rolled out search ads on the Search Generative Experience (SGE) when it launched in August 2023. The search engine wanted to closely assess ad performance and user experiences, so didn’t initially give advertisers the choice to opt out of displaying ads on this new platform. Automated vehicle ads were launched.

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The modern search landscape: How and where to reach your target audience

Search Engine Land

If you’re vacationing in San Jose, consumers in your area are statistically more likely to find lunch on DoorDash , whereas New York consumers are more likely to order through Uber Eats. DuckDuckGo launched their search engine in 2008, which aims to protect users’ privacy by not tracking their search history. It had a 0.6%

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4 Ways New Data Cloud Features Help You Personalize Ads

Salesforce

Another year, another World Tour New York! Make your 1:1 personalization dream come true Personalized connections at scale require strong planning, people, and technology. Here’s the scoop on our latest releases and updates — and what they can do for your business. Here’s how you can bring those things together.

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Google Ads turns 22: A look back at the biggest changes and advances in search

Search Engine Land

Automated vehicle ads were launched. The new format uses vehicle data feeds in Google Merchant Center to match users’ searches with ads. Nine new policies were added to the three-strike system to target clickbait, misleading ad design, and more. 2000 launch to 2015. Google started promoting audio ads.

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The top 10 immersive campaigns to learn from

Martech

Of course, solely relying on previous campaign data to select your tactics can be an innovation killer — so it’s important to find a balance between leveraging previous campaign examples and pioneering new technology and tactics. Technology used. Technology used. Technology used. Technology used.

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