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Your emails belong in Promotions — and that’s a good thing

Martech

” Them : “Our emails are landing in the Promotions tab instead of the Primary inbox.” Marketers, let’s be clear: The Promotions tab is not the spam folder. And if you’re sending promotional email? To help us through this mindset shift, I present the five stages of grief email inbox edition.

Promote 106
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Google Ads unveils advanced performance planner for YouTube campaigns

Martech

Google Ads launched advanced “Performance Planner” plans, now including tailored strategies for YouTube campaigns, focusing on demand gen for both Action and Awareness goals. Why we care: This new tool allows advertisers to create app-specific promotions, similar to those available in web campaigns, but tailored for mobile users.

Campaign 126
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10 Smart Sales Funnels to Power Your Business Growth

ClickFunnels

Whether launching a new course, selling physical products, or building a membership community, the funnel is your path to sustainable growth. Promote your business and gain the consumer’s contact information through subtle strategies (like contact boxes, promotional sign-ups, etc.). You built a dream. Now build a funnel.

Growth 130
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Promotional Pricing 101: Everything You Need to Know to Get Started

Salesforce

Promotions can make sales easier. Let’s explore how and why promotional pricing works, how to use promotional tactics in your pricing strategy, and how to measure your campaign’s success. What you’ll learn: What is promotional pricing? What you’ll learn: What is promotional pricing?

Promote 52
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The SEO impact of interstitials, before and after

Search Engine Land

The client launched a mobile and desktop pop-up for all United States visitors. The impact of before and after an interstitial on mobile and desktop The homepage pop-up was related to a promotion and not triggered based on a time delay or scroll. Before the launch of the pop-up, the website averaged a 3-second load time.

Legal 90
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Why account-based expansion is B2B’s next growth lever

Martech

While many marketing teams struggle to meet their targets, this strategy presents an incredible opportunity to unlock additional revenue. Create value-driven content versus promotional. Step 3: Test and iterate Launch pilot program with selected accounts. There’s no need for expensive ABM platforms or extensive intent data.

Growth 137
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The small B2B marketing team’s guide to ABM

Martech

The benefits of programmatic ABM for small B2B marketing teams ABM presents multiple benefits for small B2B marketing teams striving to optimize resources and drive engagement. Initially, focus the first few emails on top-of-funnel content that showcases your company’s industry expertise rather than promoting your product.

B2B 120