Martech

NOVEMBER 6, 2024

The recent launch of TikTok’s search ads and Smart+ expands business opportunities by providing greater control over ad placements, improved targeting and easier campaign management. Processing. Around 92% of the platform’s users engage in some form of interaction after viewing TikTok content.

Campaign 126

Campaign Launch Growth Strategize 126

Martech

JULY 24, 2024

Dig deeper: Implementing AI into MOps, from campaign launch to refinement and optimization Setting campaign goals with AI assistance AI could help us refine our campaign’s goals, but we already know our KPI will be the number of vacations booked. As someone with a solid process for this, I don’t think AI helped me here.

Campaign 129

Campaign Strategize Launch Up-sell 129

Martech

JANUARY 2, 2025

Orange Apron Media, Home Depot’s RMN, launched a self-service platform for advertisers last October called Orange Access. In 2025, look for AI to help automate the processes and workflows behind these experiences. Processing. Email: Business email address Sign me up!

Retail 119

Retail Networking Transportation Hospitality 119

Martech

NOVEMBER 1, 2024

Why traditional account management falls short The conventional customer success model, while valuable for retention, often lacks the sophisticated orchestration needed for strategic growth. The limitations become evident in several areas: Reactive engagement versus strategically prioritizing customers by propensity to expand.

Growth 136

Growth GTM B2B Strategize 136

Martech

OCTOBER 1, 2024

In other words, we can claim agency (control) to use these technologies to benefit customers AND our business processes. Yes Many early agents were legacy products re-launched under an AI banner, with almost everything in tech labeled as “AI” in 2023. Let’s dive into how we claim agency over AI agents.

Construction 120

Construction CRM Contact Follow-up 120

Martech

NOVEMBER 7, 2024

What if I told you the most powerful use of generative AI isn’t content creation, but rather, it’s strategic planning? By using AI strategically, we can move beyond basic demographic segmentation to uncover unique market opportunities that might otherwise be overlooked. Buying behavior and decision-making processes.

Non-Profits 122

Non-Profits Consult Strategic planning Strategize 122

Martech

JUNE 6, 2025

Building an AI-first buying journey is now a strategic imperative for CMOs and lean GTM teams. Choosing how to act : As CMOs recalibrate their GTM strategy to compete in an AI-shaped market, the priority is understanding where AI delivers the most strategic lift. Strategy, process and human judgment do. Email: See terms.

GTM 109

GTM Customers B2B Strategize 109

Heinz Marketing

AUGUST 13, 2024

Start early, and don’t assume it’ll be a quick process. Building your processes to be repeated from the start will set you up to hit the gas faster if you see promising results. These are the best ways we have found, so far, to get the process into a solid spot from the get-go. I like to roll these campaigns out in waves.

Campaign 110

Campaign Launch Start-ups Growth 110

Martech

OCTOBER 2, 2024

Guide strategic decision-making. ” It explores how predictive capabilities significantly enhance business forecasting and strategic planning. ” It explores how predictive capabilities significantly enhance business forecasting and strategic planning. Processing. Anticipate customer needs.

Strategic planning 94

Strategic planning Campaign Strategize Launch 94

Heinz Marketing

SEPTEMBER 17, 2024

This article delves into key indicators and situational triggers that signal when partnering with a marketing agency might be a strategic move for your business. Slow Implementation : Internal processes may be slower due to bureaucratic hurdles. Slower Time-to-Market : Learning curves can delay launch plans.

Objectives and Key Results 106

Objectives and Key Results Launch Campaign Growth 106

Martech

JANUARY 18, 2024

To manage this complexity, you need an integrated martech stack that boosts efficiency, drives revenue growth, encourages data-driven innovation and aligns with strategic goals. However, obstacles like misalignment and poor collaboration can slow things down if not handled strategically. Enabling personalized content.

Strategize 119

Strategize Growth Technology Technology 119

Martech

AUGUST 9, 2024

How to achieve an Austin-style rebrand Rebranding is a strategic process that requires careful planning and execution. Intelligent document processing (IDP) is key for cities wanting to preserve important paper archives. Processing. Consider Dublin, a city with over a thousand years of history.

Territory 116

Territory Transportation Electricity Government 116

Sales Pop!

OCTOBER 27, 2021

The flogging process is a one-way street where the sales person’s sole objective is to sell the product or service inventory they’ve got. It’s a supply-dominated process that has little room for customer input; the engagement profile lacks a conversational element with sales listening skills not required. Launch the final plan.

Product 226

Product Relationship building Launch Strategize 226

Search Engine Land

SEPTEMBER 18, 2024

Backlinks are still essential in SEO today, but there’s a stronger focus on their quality and strategic placement. The process Implementing a successful podcast link building strategy involves a series of well-planned steps. Processing. Business email address Sign me up!

Niche 88

Niche Promote Lead generation Growth 88

Martech

NOVEMBER 27, 2024

AI search company Perplexity has raised three funding rounds this year and launched a fourth, set to value the company at over $8 billion. It recently launched an enterprise version for corporate customers that will search internal files. Processing. AI search wars: Perplexity vs. Google, Microsoft, etc.

B2C 124

B2C Launch Gaming B2B 124

ClickFunnels

JUNE 10, 2025

While forms are essential tools for collecting information, a true funnel guides visitors through a strategic sequence that builds trust, offers value, and motivates them to act. If your funnel is just a one-page site, you’re missing out on the multi-step process that turns curiosity into commitment.

E-commerce 130

E-commerce Real Estate Sales Trust 130

Search Engine Land

JULY 18, 2024

Italian competition watchdog AGCM launched an investigation into Google’s user consent practices for ad profiling. This could then lead advertisers having to be more strategic with where they spend then budget. Why it matters. Search, YouTube, Chrome, Maps) for ad targeting. For example, cost per acquisition could increase.

Commission 82

Commission Strategize Launch Campaign 82

Search Engine Land

SEPTEMBER 10, 2024

Which processes should we automate to scale up localized campaigns profitably? This means systematically automating the most resource-intensive workstreams, including budgeting, launching campaigns, campaign management and reporting. Automation can expedite localized campaign building and launching through pre-set configurations.

Non-Profits 74

Non-Profits Real Estate Launch Campaign 74

Martech

MARCH 20, 2024

Rebranding is a major strategic undertaking for any organization. Start this vetting process by seeking recommendations from trusted sources and realize that you’ll need someone to manage the entire scope of work. Business email address Subscribe Processing. However, the ROI can be enormous. In your inbox.

Strategize 117

Strategize B2B Legal Launch 117

SaaStr

JANUARY 26, 2025

The traditional “Text WHY to 12345” SMS opt-in process was clunky and killed conversion rates. Everyone knew mobile commerce was exploding (from 15% in 2014 to 75% in 2024), but reaching customers on mobile was broken. Attentive spent months with brands, consumers, and regulators to crack this. The result?

Education 103

Education Legal Promote Growth 103

Heinz Marketing

AUGUST 9, 2024

Leverage AI for Data-Driven Insights AI excels at processing vast amounts of data quickly and accurately. For instance, if AI identifies a trend of customers purchasing workout gear in January, you can launch a targeted campaign for fitness products in December to capture early interest.

E-commerce 115

E-commerce Campaign Follow-up Trust 115

Martech

NOVEMBER 8, 2024

Here, we’ll focus on using data to analyze and improve decision-making after launching a marketing initiative. After all the hard work of planning and launching a marketing campaign or introducing a new initiative, the team quickly shifts focus to the next project. What prevents more effective learning after a campaign?

Campaign 127

Campaign Launch Strategic planning Strategize 127

Martech

APRIL 1, 2025

Wireframing streamlines decision-making, ensuring the final website is user-friendly and strategically structured. Dig deeper: Prioritize results with this failproof website planning process 4. Keep stakeholders informed throughout the process. Processing. Align stakeholders before development begins. See terms.

Conversion 128

Conversion UX Teamwork User Experience 128

Martech

MAY 15, 2025

As enterprises double down on marketing technology, big data and artificial intelligence, MOps is now a strategic function of marketing. Processing. MOps teams are likewise freed from many repetitive tasks, as processes now take much less time due to automation. Email: Business email address Sign me up!

Government 86

Government Strategize Technology Technology 86

Search Engine Land

FEBRUARY 19, 2024

3-step strategic SEO process To develop an effective SEO strategy, we need three distinct steps: Step 1: SEO research – Keywords, competitors, currently ranking content. This is the first step to understanding your situation and the environment to inform your strategic choices. Business email address Subscribe Processing.

Strategize 115

Strategize Niche Angle UX 115

Search Engine Land

JULY 16, 2024

The launch of ChatGPT ignited an innovation race, prompting Google, Meta and Microsoft to hastily release their own AI applications. So much regurgitated material has been created to game the search algorithm that Google had to launch the core and spam updates to clean the web of useless information.

Click Through Rate 110

Click Through Rate User Experience Promote Technology 110

Martech

OCTOBER 29, 2024

To thrive in the future, marketers need a strategic, organization-wide approach to AI or risk being left behind as AI-native competitors move ahead. Their innovative approach launched them into the next stage of the RFP, making a small organization look big. Scale strategically Align AI with business goals. Processing.

Drivers/motivators 117

Drivers/motivators Strategize High impact Pitch 117

Salesforce

OCTOBER 30, 2024

These are important, time-consuming things that an agent can do for workers, freeing them up to collaborate with colleagues wherever they may be, and focus on more strategic work. Consider a team working on a product launch. Start now +1,500 points Trail Get ready for Agentforce

CRM 105

CRM Customer Relationship Management Launch Follow-up 105

Search Engine Land

OCTOBER 18, 2023

Precision in targeting potential customers during strategic moments, coupled with improvements in the shopping experience, could result in increased engagement and conversions. “> “> “> “> “> “> Processing…Please wait. Why we care. ” Get the daily newsletter search marketers rely on.

Launch 114

Launch Product Strategize Engineering 114

Martech

FEBRUARY 12, 2025

With these advancements, researchers can generate insights faster, saving time and money before launching marketing campaigns. Product marketers rely on AI to predict market trends, review competitor products and assess customer engagement in product categories, refining their launch strategies.

Launch 127

Launch Territory Campaign Technology 127

Martech

DECEMBER 12, 2023

This looks like a strategic partnership rather than an integration of technologies, but we’ll watch and see whether Community expands its capabilities across additional channels. Business email address Subscribe Processing. Get MarTech! In your inbox.

Launch 115

Launch Strategic partnership Strategize Contact 115

Martech

MAY 1, 2024

Google believes this will aid in identifying potential areas for strategic budget shifts. Email: Business email address Sign up now Processing. The post Google launches new AI-powered features for Performance Max campaigns appeared first on MarTech. Account-level IP address exclusions.

Campaign 115

Campaign Launch Strategize Conversion 115

Search Engine Land

OCTOBER 1, 2024

By analyzing these patterns, you can answer very strategic digital marketing , PR and SEO questions: What types of media placements drove these search patterns? How do I increase the brand search for a new product launch? This process will provide deep insight into what drove this brand search behavior. Processing.

Electricity 95

Electricity Growth Strategize Launch 95

Sales Hacker

FEBRUARY 7, 2025

Additionally, this stage involves deepening relationships with existing customers through upselling and cross-selling, as well as identifying opportunities for strategic partnerships and integrations. This simplification streamlined the buying process, making it easier for customers to understand their options and calculate costs.

Price 107

Price E-commerce Cross-sell Profit margin 107

Search Engine Land

SEPTEMBER 10, 2024

We’ll explore how AI has transformed various SEO processes – from content creation to keyword research – and discuss the limitations that come with these advancements. In scenarios where SEO teams might be small or stretched thin, AI can take over repetitive work, allowing people to be focused on higher-level, more strategic tasks.

Start-ups 94

Start-ups Process Strategize Launch 94

Martech

MARCH 6, 2025

While all these tools aim to boost sales productivity and efficiency, they have distinctly different strategic approaches. Similarities Agentforce 2dx and Sales AI aim to enhance sales processes, nurture leads more effectively and accelerate deal closures. Processing. Both integrate with their respective CRM systems.

CRM 88

CRM Sales Strategize Launch 88

Martech

MARCH 24, 2025

They put AI at the center of their decision-making, asking themselves how AI can improve their processes and transform how they make decisions. Processing. Integrating AI into your decision-making process allows you to make faster, more informed decisions and avoid slower, traditional methods.

Assembly Line 120

Assembly Line Strategize Campaign Launch 120